{"id":25499204,"date":"2021-11-30T12:53:47","date_gmt":"2021-11-30T07:23:47","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25499204"},"modified":"2021-11-30T13:11:16","modified_gmt":"2021-11-30T07:41:16","slug":"what-is-seo-search-engine-optimization-basics","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/","title":{"rendered":"What is SEO? Search Engine Optimization Basics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e9aea94a5e3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e9aea94a5e3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/#What_is_SEO_in_Digital_Marketing\" >What is SEO in Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/#What_are_the_Types_of_SEO\" >What are the Types of SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/#How_Does_SEO_Work\" >How Does SEO Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/#What_is_SEO_Tools\" >What is SEO Tools?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/#SEO_Terms_For_Beginners\" >SEO Terms For Beginners<\/a><\/li><\/ul><\/nav><\/div>\n<p>Search Engine Optimization might sound like some alien language if you are not well acquainted with it. You should know some basic SEO terminology to stay in the loop about the in\u2019s and out\u2019s of your site. SEO works by optimizing the site for the search engine that you want to rank for. It can range from Google, Bing, Amazon and YouTube.<\/p>\n<p>Keep reading to know more about <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what is seo in digital marketing,seo meaning in business,seo tutorial,seo full form,types of seo,what is seo tools&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\">SEO meaning in business!<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO_in_Digital_Marketing\"><\/span><strong>What is SEO in Digital Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what is seo in digital marketing,seo meaning in business,seo tutorial,seo full form,types of seo,what is seo tools&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\">SEO full form is S<\/span>earch Engine Optimization. In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better is the visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.<\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Bcofz\/yv45\/8wer\" target=\"_blank\" rel=\"noopener\">Preparing for GK exams? Check out Entri for guidance!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_Types_of_SEO\"><\/span><strong>What are the Types of SEO?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Following are the types of SEO you should keep in mind:<\/p>\n<h3><strong>On-Page SEO<\/strong><\/h3>\n<p>On-page SEO is also sometimes referred to as on-site SEO. It is the process of optimizing the content on your website and includes body copy, keywords, headers, meta titles, meta descriptions, images, and more.<\/p>\n<h3><strong>Off-Page SEO<\/strong><\/h3>\n<p>Off-page SEO is pretty much everything that does not happen on your website. Off-page SEO is all about creating exposure and trust for your company, which ultimately results in more visitors and sales.<\/p>\n<p><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25500005 size-full\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Rectangle.png\" alt=\"\" width=\"970\" height=\"250\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Rectangle.png 970w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Rectangle-300x77.png 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Rectangle-768x198.png 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2021\/11\/Digital-Marketing-Rectangle-750x193.png 750w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/a><\/p>\n<h3><strong>Technical SEO<\/strong><\/h3>\n<p>Technical SEO refers to the actions performed to help search engines crawl your website and enhance user experience. As search engines and their algorithms become more complex, these requirements change which means that this type of SEO is always evolving.<\/p>\n<h3><strong>Local SEO<\/strong><\/h3>\n<p>Local SEO\u00a0is a variation of SEO that focuses on a specific area, rather than a national focus. It\u2019s all about increasing your online presence in your community and promoting your products or services to local customers.<\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Bcofz\/yv45\/8wer\" target=\"_blank\" rel=\"noopener\">Check out the Entri App for more details on GK exams!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Does_SEO_Work\"><\/span><strong>H<\/strong><strong>ow Does SEO Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO is the process of taking steps to help a website or piece of content rank higher on Google. To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.<\/p>\n<p>Algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. There are many <span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what is seo in digital marketing,seo meaning in business,seo tutorial,seo full form,types of seo,what is seo tools&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\">SEO tutorial that you can check to understand better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_SEO_Tools\"><\/span><strong><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;what is seo in digital marketing,seo meaning in business,seo tutorial,seo full form,types of seo,what is seo tools&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:573,&quot;3&quot;:{&quot;1&quot;:0},&quot;5&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;7&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;12&quot;:0}\">What is SEO Tools<\/span>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SEO tools\u00a0provide data and alerts about the overall health and success of your website. They help uncover areas of opportunity and identify weaknesses or issues that may prevent you from ranking and earning visibility in the SERPs.<\/p>\n<ul class=\"i8Z77e\">\n<li class=\"TrT0Xe\">SEMRush: Marketing SEO Tools<\/li>\n<li class=\"TrT0Xe\">Answer The Public: Free SEO Tools<\/li>\n<li class=\"TrT0Xe\">Moz Pro: SEO Software<\/li>\n<li class=\"TrT0Xe\">Ahrefs: SEO Keyword Tool<\/li>\n<li class=\"TrT0Xe\">Google Search Console: Top SEO Tool<\/li>\n<li class=\"TrT0Xe\">SpyFu: Free SEO Tools<\/li>\n<li class=\"TrT0Xe\">KWFinder: SEO Keyword Tool<\/li>\n<li class=\"TrT0Xe\">Ubersuggest: Keyword Tracking Tool<\/li>\n<\/ul>\n<p style=\"text-align: center\"><a href=\"https:\/\/entri.sng.link\/Bcofz\/yv45\/8wer\" target=\"_blank\" rel=\"noopener\"><strong>Subscribe to Entri for more details on GK exams!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SEO_Terms_For_Beginners\"><\/span><strong>SEO Terms For Beginners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Title Tag<\/strong><\/h3>\n<p>A title tag, also known as a page title or meta title or SEO title, is one of the most important elements of any web page. An optimized title tag should include keywords related to the contents of the page, preferably located at the beginning of the title. Finally, title tags should be limited to 50 or 60 characters.<\/p>\n<h3><strong>Keyword<\/strong><\/h3>\n<p>The term keyword is one of the most common and popular terms in the SEO industry. This element is a word or a phrase that a user types into a search engine, such as Google, to find what they are looking for. However, overusing a particular keyword, or keyword stuffing, can be harmful to a page\u2019s rank, so you have to be careful how often they are used.<\/p>\n<h3><strong>Traffic<\/strong><\/h3>\n<p>Traffic refers to the number of website visitors you receive over a given time period. Generally speaking, the more traffic your website gets, the better. However, it\u2019s important this traffic comes from real people who, ideally, take some sort of desirable action, such as buying a product, clicking ads, reading content and so on.<\/p>\n<h3><strong>Links<\/strong><\/h3>\n<p>Links are very important in the SEO world. internal links are links on your website that point to another page on your site. Links in a navigation bar, for example, are technically internal links. Outbound links are also important for SEO as search engines use them as an indicator to determine how helpful your content is to readers.<\/p>\n<p>&nbsp;<\/p>\n<p>SEO is an integral part of digital marketing because people conduct trillions of searches every year. This is often done with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.<\/p>\n<p style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Bcofz\/yv45\/8wer\" target=\"_blank\" rel=\"noopener\">Take a Test for GK now!<\/a><\/strong><\/p>\n<p>Entri provides video classes as well on various important topics by the excellent faculties. One will get revision modules, monthly tests based on the classes. You will be provided with an online platform to prepare for the exam. It also gives you access to clarify your doubts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization might sound like some alien language if you are not well acquainted with it. You should know some basic SEO terminology to stay in the loop about the in\u2019s and out\u2019s of your site. SEO works by optimizing the site for the search engine that you want to rank for. It can [&hellip;]<\/p>\n","protected":false},"author":81,"featured_media":25499213,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,558],"tags":[],"class_list":["post-25499204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-general-knowledge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is SEO? Search Engine Optimization Basics - Entri Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/what-is-seo-search-engine-optimization-basics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is SEO? Search Engine Optimization Basics - Entri Blog\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization might sound like some alien language if you are not well acquainted with it. You should know some basic SEO terminology to stay in the loop about the in\u2019s and out\u2019s of your site. SEO works by optimizing the site for the search engine that you want to rank for. 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