{"id":25524712,"date":"2022-05-21T18:29:13","date_gmt":"2022-05-21T12:59:13","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25524712"},"modified":"2022-05-21T18:29:13","modified_gmt":"2022-05-21T12:59:13","slug":"top-ways-to-evaluate-and-improve-your-digital-marketing","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/top-ways-to-evaluate-and-improve-your-digital-marketing\/","title":{"rendered":"Top Ways to Evaluate and Improve Your Digital Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3fd7ff3b38\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3fd7ff3b38\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/top-ways-to-evaluate-and-improve-your-digital-marketing\/#10_Facts_About_the_Importance_of_Digital_Marketing\" >10 Facts About the Importance of Digital Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/top-ways-to-evaluate-and-improve-your-digital-marketing\/#5_Ways_to_Improve_Your_Digital_Marketing_Strategy\" >5 Ways to Improve Your Digital Marketing Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"post-header\">\n<div class=\"date-author\">\n<p>At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services.<\/p>\n<\/div>\n<\/div>\n<div id=\"content\">\n<div id=\"post-21776\" class=\"article-item post post-21776 type-post status-publish format-standard has-post-thumbnail hentry category-digital-marketing\">\n<div class=\"post-entry\">\n<div class=\"post-entry-text\">\n<div id=\"bsf_rt_marker\">\n<p>But within just the past few years, the importance of digital marketing has become something else.<\/p>\n<p>It\u2019s become an integral part of what a business is to its customers.<\/p>\n<p>It\u2019s no longer enough to have a website or run some un-focused Ads campaign.<\/p>\n<p>Every business needs a clear, digital marketing plan.<\/p>\n<p>Let\u2019s take a look at why your business needs a digital marketing campaign to grow and thrive.<\/p>\n<p><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25520915 size-full\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square.png\" alt=\"Web Development Square\" width=\"345\" height=\"345\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square.png 345w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-300x300.png 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-150x150.png 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-24x24.png 24w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-48x48.png 48w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-96x96.png 96w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Web-Development-Square-75x75.png 75w\" sizes=\"auto, (max-width: 345px) 100vw, 345px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_Facts_About_the_Importance_of_Digital_Marketing\"><\/span><span id=\"10-facts-about-the-importance-of-digital-marketing\"><strong>10 Facts About the Importance of Digital Marketing<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong><span id=\"1-reaches-people-where-they-spend-their-time-money\"><span id=\"10facts1\">1. Reaches People Where They Spend Their Time &amp; Money<\/span><\/span><\/strong><\/h3>\n<p>The average Internet user has at least 8 social media accounts.<\/p>\n<p>97% of US adults under 65 are on social media at least once a month. The vast majority are on it every day.<\/p>\n<p>Social media is strongly preferred as a means of customer care.<\/p>\n<p>Although as many as 89% of customer messages are ignored by businesses.<\/p>\n<p>22% of the world population is on Facebook. 62% of people in the US are there.<\/p>\n<p>76% of Facebook users and 51% of Instagram users are on it every day.<\/p>\n<p>30% of people on social media mention a specific brand when referring to milestones in their lives.<\/p>\n<p>Gen X is slightly more likely to interact with a brand on social media than millennials.<\/p>\n<p>The trend right now is the average person spends over 2 hours a day on social media.<\/p>\n<p>Social media is integrated into everything they do from school, to work, to entertainment, to hanging out with friends.<\/p>\n<p>One of the top 10 reasons people say they\u2019re on social media is to buy products advertised to them.<\/p>\n<p>They spend around 37% of their social media time interacting with branded content.<\/p>\n<p>Putting valuable content out there where your target audience is already scrolling is an effective means of inbound marketing.<\/p>\n<p>Inbound marketing is a form of marketing where you\u2019re drawing your target market in and attract customers as opposed to outwardly pushing your brand on them, like cold calling for example.<\/p>\n<p>57% of Millennials say that social media has made the ads they see more relevant to them.<\/p>\n<p>48% of people say they made their last online purchase as the direct result of a Facebook ad.<\/p>\n<p>But only 45% of marketers think their social media efforts are paying off. There are definitely some winners and losers on social media.<\/p>\n<p>Social media marketing and advertising are only a piece of digital marketing. But it\u2019s a very important one.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong><span id=\"2-levels-the-playing-field-for-small-business\"><span id=\"10facts2\">2. Levels the Playing Field for Small Business<\/span><\/span><\/strong><\/h3>\n<p>You\u2019ve seen it happen before. A huge company like Walmart comes to town and wipes out 100\u2019s of local specialty shops.<\/p>\n<p>Starbucks rolls in and mom and pop coffee and bagel shops close down.<\/p>\n<p>We\u2019ve seen the online equivalent of this with Amazon.<\/p>\n<p>It\u2019s hard to compete with the name recognition or the millions that they put into marketing and reputation management.<\/p>\n<p>That\u2019s where the\u00a0 shines as a beacon of hope for small businesses.<\/p>\n<p>It\u2019s the same for brick &amp; mortar, e-commerce, and personal brands alike.<\/p>\n<p>Digital marketing actually allows smaller businesses the ability to hold a top-ranking position.<\/p>\n<p>Digital marketing allows you to compete with your competition by exposing you to a wider audience on a much smaller advertising budget.<\/p>\n<p>When managed effectively, it gives businesses laser-focused control over where and how they spend their money.<\/p>\n<p>When you have this kind of control and the data to support decisions, you make smarter ones.<\/p>\n<p>Additionally, the explosion of video marketing has leveled the playing field even further for small business owners.<\/p>\n<p>Small businesses are going viral and reaching millions organically with short-form videos like TikToks, Instagram Reels, YouTube Shorts and more.<\/p>\n<p>Video has become the preferred media type by both potential customers and the social media platforms themselves.<\/p>\n<p>Therefore, video marketing has become extremely effective at allowing small brands to reach their ideal customers by the masses.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong><span id=\"3-more-targeted\"><span id=\"10facts3\">3. More Targeted<\/span><\/span><\/strong><\/h3>\n<p>When you run a magazine ad, for example, you definitely do some targeting. You know if your target audience reads that publication.<\/p>\n<p>You have some control over placement and size. You control the message within certain publisher guidelines.<\/p>\n<p>That ad may reach 1 million-plus readers.<\/p>\n<p>But what percent of this million is actually your target? A particular fashion magazine might have a demographic 59% female ages 35-55.<\/p>\n<p>They may have some college education.<\/p>\n<p>And you know they\u2019re interested in the type of fashion depicted in the magazine. But that\u2019s a huge demographic.<\/p>\n<p>One of the gifts that digital marketing has given us is the ability to dissect huge demographics.<\/p>\n<p>Whittle them down into very targeted groups to get super-focused on a specific kind of person.<\/p>\n<p>Who\u2019s that person? It\u2019s the person most likely to purchase what you sell.<\/p>\n<p>When you do targeting at this level, you create an ad that\u2019s highly relevant to your target market.<\/p>\n<p>Because it\u2019s so relevant, it connects on a level that more general advertising can\u2019t.<\/p>\n<p>This connection gives it the ability to influence decisions. You can do it without following annoying traditional methods and advertising.<\/p>\n<p>You\u2019re not showing the same ad thousands of times over a month\u2019s period. Or interrupting someone\u2019s program over and over.<\/p>\n<p>So, what kind of targeting is possible with digital marketing? You\u2019ll probably be surprised.<\/p>\n<p>Let\u2019s look at search advertising as an example. That includes Google Ads. In this form of digital marketing, you target people doing searches in Google.<\/p>\n<p>Search results now account for about 64% of website traffic across the Internet.<\/p>\n<p>For businesses who\u2019ve put a strong focus on SEO (search engine optimization) as much as 80% of traffic arrives from search results.<\/p>\n<p>Search advertising, aka PPC (pay per click) allows you to position yourself near the top of searches.<\/p>\n<p>Social media advertising similarly allows you to narrow your target audience Use the data they\u2019ve collected about their users.<\/p>\n<p>Tell Facebook, for example, to only show your ad to people with a very specific recent behavior, interest, location, or other identifiers.<\/p>\n<p>You don\u2019t have this level of control over who sees your ad with any other form of marketing.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong><span id=\"4-can-be-hyper-personalized\"><span id=\"10facts4\">4. Can Be Hyper-Personalized<\/span><\/span><\/strong><\/h3>\n<p>We\u2019ve only just begun to discuss the importance of digital marketing in regards to targeting.<\/p>\n<p>With email marketing, yet another important part of digital marketing, you can target almost down to the individual level.<\/p>\n<p>We call this \u201csegmentation\u201d.<\/p>\n<p>In some cases, you actually can get to the individual level. Marketers call this \u201cpersonalization\u201d or on a higher level, marketing automation.<\/p>\n<p>72% of consumers prefer that businesses use\u00a0email communication.<\/p>\n<p>This gives people a sense of control that makes them more comfortable signing up for your emails and buying from you.<\/p>\n<p>If they don\u2019t like what you send them, they can just unsubscribe.<\/p>\n<p>But when you send them content that is highly relevant, they stay on your list and continue to buy again and again.<\/p>\n<p>You can see where the in the importance of digital marketing lies in a repeat lifetime customer.<\/p>\n<p>There are basic programs that will allow you to add a person\u2019s name or certain information automatically to an email.<\/p>\n<p>But we\u2019re talking about a much more advanced approach that\u2019s proven its ability to get results for our clients, like the improvements in the chart below.<\/p>\n<p>That\u2019s email segmentation, automation, and personalization.<\/p>\n<p>With segmentation, you\u2019re collecting data about each email subscriber.<\/p>\n<p>You use this data to sub-divide your list based upon certain traits or behaviors identified through analytics.<\/p>\n<p>Once divided, send each segment a marketing message that is most relevant to that segment.<\/p>\n<p>If it isn\u2019t relevant, you don\u2019t send it to them.<\/p>\n<p>This way you\u2019re sending the right content to the right audience.<\/p>\n<p>And if you can make small changes to a piece of content to make it more relevant to a different segment, you do it to reach more people.<\/p>\n<p>Marketing automation allows you to send that content at the optimal time to obtain the desired result. It takes the repetitiveness out of the process.<\/p>\n<p>You learn what this optimal time is through your data collection process. This time may be immediate.<\/p>\n<p>It may be a certain time of day. It may be sending a certain message before another one.<\/p>\n<p>Finally, you have personalization. You recognize a person on an individual level.<\/p>\n<p>You are able to recommend the best products to them because you know their purchase history.<\/p>\n<p>You recognize that they just visited your website and abandoned their cart.<\/p>\n<p>You refer to them by name. They feel that you respect their individuality.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong><span id=\"5-more-advanced-analytics\"><span id=\"10facts5\">5. More Advanced Analytics<\/span><\/span><\/strong><\/h3>\n<p>What do you really know about how a TV ad performed? You can determine best times for the ad to air and best frequency if you do some testing.<\/p>\n<p>You might create a focus group to drill down on the data.<\/p>\n<p>But generally, you only know its reach according to the agency and whether it increased buzz, sales, or met a similar marketing goal.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong><span id=\"6-easy-to-scale-adapt\"><span id=\"10facts6\">6. Easy to Scale &amp; Adapt<\/span><\/span><\/strong><\/h3>\n<p>As with any marketing, there\u2019s initial investment required to get traffic flowing.<\/p>\n<p>But the importance of digital marketing to small businesses becomes very clear when you see how easy it is to scale and adapt as your business grows.<\/p>\n<p>For example, with social media campaigns, display ads and search ads you can choose a daily budget.<\/p>\n<p>You know exactly how much that campaign will cost you.<\/p>\n<p>Now you begin to see amazing results. You don\u2019t have to go in and renegotiate an ad spot to keep the ad running.<\/p>\n<p>Your ad continues uninterrupted. As you continue to convert that traffic, you just increase your daily spend and revenues with it.<\/p>\n<p>If you got a massive order in from a customer and need to scale back to avoid getting backlogged, it\u2019s just as easy to do that.<\/p>\n<p>If something isn\u2019t working in your marketing, you don\u2019t have to wait for the ad contract to run out. You don\u2019t have to start from scratch.<\/p>\n<p>You\u2019ve got the power. Just make that small change and re-launch the ad.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong><span id=\"7-best-roi\"><span id=\"10facts7\">7. Best ROI<\/span><\/span><\/strong><\/h3>\n<p>Email marketing has the highest ROI of any marketing method. It can get a whopping 3800% return.<\/p>\n<p>That\u2019s $38 in revenue for every $1 you spend. About 20% of companies are seeing an ROI of $70 to $1 spent.<\/p>\n<p>Email marketing is a conversion machine. But you do need a way to\u00a0build your email list with quality subscribers.<\/p>\n<p>Then deliver highly relevant content to a subscriber\u2019s inbox.<\/p>\n<p>This is most often accomplished through a combination of social media marketing and\u00a0content marketing.<\/p>\n<p>But these marketing methods have an impressive ROI of their own.<\/p>\n<p>Content marketing can generate 3X leads for about 62% less than traditional marketing.<\/p>\n<p>Of course, when we say \u201clead\u201d we\u2019re not just talking about website traffic.<\/p>\n<p>These are people who are very likely to buy your product and become loyal customers as you nurture that relationship.<\/p>\n<p>As a small business, cost-effectiveness is your ultimate priority. You have to be able to stretch those dollars as you grow your business.<\/p>\n<p>Every dollar you spend matters. You need to know it\u2019s going to provide you an ROI.<\/p>\n<p>That\u2019s the importance of digital marketing to small businesses.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong><span id=\"8-aligns-with-how-people-today-shop\"><span id=\"10facts8\">8. Aligns with How People Today Shop<\/span><\/span><\/strong><\/h3>\n<p>88% of people consider online reviews an important part of the buying decision.<\/p>\n<p>23% of people visit your business after reading a good review.<\/p>\n<p>The average American spends over 24 hours a week online.<\/p>\n<p>47% of millennials and Gen X don\u2019t watch traditional TV. And 22 million people had canceled their cable by the end of last year.<\/p>\n<p>Magazine and newspaper sales continue to decline at a rate of about 16% a year.<\/p>\n<p>But on the other side of this, over 1 trillion online searches are performed each year. Google holds the monster share with 3.5 billion of these queries.<\/p>\n<p>8 billion videos are watched on Facebook each day, most of them from businesses.<\/p>\n<p>Indeed, most consumers now tend to look for products, services, or anything they want online.<\/p>\n<p>Most of them are also impatient and won\u2019t go beyond the first 5 pages of the search results. So, you shouldn\u2019t stop with just having an online presence.<\/p>\n<p>You have to be ahead of your competitors. This is how SEO works for your business.<\/p>\n<p>If your website is well optimized, then it will easily be discovered by users whenever they search for a keyword relevant to your brand.<\/p>\n<p>From restaurants to doctors to bookkeeping software to commodities, the modern sales process starts online.<\/p>\n<p>Whether it\u2019s something a friend shared on social media, the result of a search query.<\/p>\n<p>Or, an email newsletter that they received in their inbox, it all starts here.<\/p>\n<p>The more integrated your business is with the customer\u2019s online experience, the most easily you grow your business.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong><span id=\"9-how-people-prefer-that-businesses-reach-them\"><span id=\"10facts9\">9. How People Prefer that Businesses Reach Them<\/span><\/span><\/strong><\/h3>\n<p>People are tired of traditional advertising. They learned that they have a choice. 20% of 16 to 34-year-olds use an ad blocker online.<\/p>\n<p>Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page.<\/p>\n<p>They\u2019re choosing to consume media that doesn\u2019t force them to sit through commercials.<\/p>\n<p>This is why influencer marketing and affiliate marketing have become so effective.<\/p>\n<p>The influencer marketing industry is expected to hit 16.4 billion by the end of this year.<\/p>\n<p>Influencer marketing is when you as a brand pay an influencer (someone with a notable follower base) to promote your product or service.<\/p>\n<p>Influencers use affiliate marketing or affiliate links to promote your product so they credit or commission for the sales they send your way.<\/p>\n<p>This is what\u2019s called sponsored content.<\/p>\n<p>The reason influencer marketing is so effective is because they\u2019ve built what feels like a close connection with thousands or millions of followers.<\/p>\n<p>Their followers trust them and the products they recommend.<\/p>\n<p>For the customer, it feels like a friend is recommending the product or service to them.<\/p>\n<p>It\u2019s a much more organic delivery than to disrupt someone\u2019s screen with an unsolicited ad, and that\u2019s why influencer marketing and affiliate marketing work so well.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong><span id=\"10-integrates-marketing-with-mobile-technology\"><span id=\"10facts10\">10. Integrates Marketing with Mobile Technology<\/span><\/span><\/strong><\/h3>\n<p>According to research by IBM, mobile transactions are increasing at the lightning-fast speed of 35% year over year.<\/p>\n<p>But it\u2019s not just the actual buying and selling happening on mobile.<\/p>\n<p>People are increasingly using their mobile phones as a kind of augmented reality layered over a business.<\/p>\n<p>They\u2019re looking at reviews and product information while in your store. They may be ordering online or communicating with customer care en route.<\/p>\n<\/div>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<div id=\"bsf_rt_marker\">\n<h2><span class=\"ez-toc-section\" id=\"5_Ways_to_Improve_Your_Digital_Marketing_Strategy\"><\/span><b>5 Ways to Improve Your Digital Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With this constantly changing environment, marketers should look to continuously update and refine digital marketing strategies so as not to become stale or lost in the noise. Here are 5 ways marketers can re-evaluate\u00a0digital marketing objectives\u00a0to maximize impact and results.<\/p>\n<p style=\"text-align: center\"><a href=\"https:\/\/entri.sng.link\/Bcofz\/wi9fw\/gqyf\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25520939 size-medium\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-300x300.png\" alt=\"Android Development Square\" width=\"300\" height=\"300\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-300x300.png 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-150x150.png 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-24x24.png 24w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-48x48.png 48w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-96x96.png 96w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square-75x75.png 75w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/04\/Android-Development-Square.png 345w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<h3><b>1. Focus on Conversion, Not Just Leads<\/b><\/h3>\n<p>One of the most important pillars of a winning digital marketing strategy is\u00a0data. Data and metrics should influence every decision and action\u00a0 that a marketing team takes. In today\u2019s market, this means digging through the data to understand where potential customers are spending their time\u00a0(which social platforms and websites), and then targeting them with specific content.<\/p>\n<p>While\u00a0B2C marketing\u00a0teams traditionally take the approach of casting a wide net and hoping for the best, advances in big data and\u00a0machine learning\u00a0have made it possible to dig deeper and impact conversion rates on an individual level. By targeting specific demographics and audience segments with certain types of content, incentives, or\u00a0product recommendations, marketers can go further in pushing the customer\u2019s decision toward a purchase.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><b>2. Set the Stage for Long-Term Value<\/b><\/h3>\n<p>While it may be tempting to shoot for short-term wins, marketers should always consider\u00a0long-term value\u00a0when making strategy decisions. Before pouring resources into a one-off campaign for a specific social media platform, marketers would be wise to perform due diligence and research to ensure the investment will pay off in the long term.<\/p>\n<p>This mindset also applies to tools and solutions. When navigating the purchasing process, marketers should make sure the solutions are positioned to help the team succeed in the long run, not just solve short-term problems. While it\u2019s not critical to have every detail of a multi-year strategy ironed out, it is a good idea to have a plan for growth and an understanding for how a tool will help make that plan a reality.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong>3. Double Down on Customer Service<\/strong><\/h3>\n<p>Digital marketers may be thinking, \u201cWhat does\u00a0customer service\u00a0have to do with me?\u201d\u00a0 Although it\u2019s sometimes easy to forget, every single interaction a customer has with a brand impacts their opinion of that brand, and is thus considered \u2018customer service\u2019. This is even more important for digital companies that must repeat brand-conscious customer service tactics across multiple platforms and channels. This is a critical component of achieving success with\u00a0omnichannel marketing, which means ensuring a single customer has a seamless, integrated buying experience, no matter the platform or channel.<\/p>\n<p>Even though the concept of customer service may feel like a more fundamental concern for brick-and-mortar stores than online retailers, many of today\u2019s brands have shown the importance of stellar service in\u00a0e-commerce experiences. Digital marketers play a key role in establishing a customer-centric reputation for the brand. Whether this is through personalized\u00a0emails, welcome pages, or customized product recommendations, that personal touch can make a huge difference in the eyes of the customer.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<h3><strong>4. Create the Ultimate Buying Journey<\/strong><\/h3>\n<p>As it becomes easier for marketers to understand their consumer audience in more depth, it\u2019s also possible to refine processes and create the ultimate buying journey. Digital marketers can see exactly what content is most successful among consumers, and then strategically build upon that momentum for maximum returns. If, for example, a brand knows a majority of customers are coming to their website via social media, it can beef up social campaigns and design smoother workflows to help the customer from point A to point B.<\/p>\n<p>Creating the ultimate buying journey for customers also means\u00a0optimizing\u00a0their online and\u00a0mobile\u00a0shopping experiences. As shopping moves online, and online shopping moves to mobile, brands must make sure their sites render well, are consistent with brand guidelines, and make it simple for shoppers to find what they\u2019re looking for. After all, the smoother the buying journey, the higher the likelihood of a conversion.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Entri gives you the best Coding experience<\/a><\/strong><\/h4>\n<h3><strong>5. Know When and How to Go Back and Refine Processes<\/strong><\/h3>\n<p>While talking about refining processes is easy, it\u2019s a little more difficult for marketers to actually get their hands dirty. If a workflow or process just isn\u2019t working, it might be time to go back and re-evaluate where things went wrong. This is also a great opportunity to A\/B test different campaigns and strategies. Marketing itself is a constantly changing landscape, and digital marketing is one of its most dynamic features. Marketers need to keep their eyes on the metrics and data to stay informed about the processes that are working, and where it may be time to refine.<\/p>\n<h4 style=\"text-align: center\"><strong><a href=\"https:\/\/entri.sng.link\/Dcofz\/pybl\/b5ul\" target=\"_blank\" rel=\"noopener\">Learn digital marketing with Entri ! Ace your machine learning skills<\/a><\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>At one point online marketing was just a new and different way to market. It opened up a new form of media on which to peddle goods and services. But within just the past few years, the importance of digital marketing has become something else. It\u2019s become an integral part of what a business is [&hellip;]<\/p>\n","protected":false},"author":111,"featured_media":25524713,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25524712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Ways to Evaluate and Improve Your Digital Marketing - Entri Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/top-ways-to-evaluate-and-improve-your-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top Ways to Evaluate and Improve Your Digital Marketing - Entri Blog\" \/>\n<meta property=\"og:description\" content=\"At one point online marketing was just a new and different way to market. 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