{"id":25539941,"date":"2022-08-28T12:00:05","date_gmt":"2022-08-28T06:30:05","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25539941"},"modified":"2025-08-31T09:49:46","modified_gmt":"2025-08-31T04:19:46","slug":"what-is-ppc-in-digital-marketing-how-to-use-it","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/","title":{"rendered":"What is PPC in Digital Marketing? How to use it?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7c3d113b21\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7c3d113b21\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#What_is_PPC_in_Digital_Marketing\" >What is PPC in Digital Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#How_Does_PPC_Work\" >How Does PPC Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#How_to_use_PPC\" >How to use PPC?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#Why_Use_PPC_The_Value_in_2025\" >Why Use PPC? The Value in 2025<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>If you\u2019ve Googled something and viewed the ads at the top, or encountered a sponsored post on IG, Facebook or YouTube, you\u2019ve been exposed to PPC. PPC is the most direct and measurable of the digital marketing disciplines, enabling brands to place their message in front of the right audience at the right time.<br \/>\nPPC is even more exact and data-driven, and competitive in 2025. Worldwide ad spend on search alone will exceed $350 billion this year, as firms spend more on clever targeting, automation, and creative formats to secure each click. This guide will demystify what PPC is, how it works, and how to use it with industry best practices and the latest trends for businesses worldwide.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/05\/Digital-Marketing-Roadmap-for-2025-1.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/05\/Digital-Marketing-Roadmap-for-2025-1.pdf\" class=\"lead-pdf-download\" data-id=\"25562865\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">digital marketing roadmap &#8211; download pdf<\/button><\/p>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_PPC_in_Digital_Marketing\"><\/span><strong>What is PPC in Digital Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When a user enters a specific set of keywords or phrase(s) into the search engine, your website will show on the SERP as a result of<strong> pay-per-click (PPC) advertising<\/strong>. Your website will display the adverts you create to attract visitors, and you will only be charged when a user clicks on one of them.<\/p>\n<p>If PPC is used correctly, it can produce excellent leads for you. Your PPC investment can yield a sizable return with an ideal user experience. The most prevalent place to find <a href=\"https:\/\/en.wikipedia.org\/wiki\/Pay-per-click\" target=\"_blank\" rel=\"noopener\">pay-per-click advertising<\/a> is on the sites of search engines like Google or Bing, but it can also be found on social media (although CPM is more common). The key components of a PPC campaign, from the most general to the most targeted, are listed below.<\/p>\n<ul>\n<li>\n<h3><strong>CPC<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>The amount that an advertiser pays for each click on your ad is known as the cost-per-click (CPC). In an auction that chooses where your ad will be displayed, CPC serves as your bid. As you may expect, greater ad placement results from a bigger bid.<\/p>\n<ul>\n<li>\n<h3><strong>Ad Rank<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>The position of an advertisement on a search engine results page is determined by this value. It&#8217;s equivalent to Quality Score x Maximum Bid.<\/p>\n<ul>\n<li>\n<h3><strong>Maximum Bid<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>This is the most you&#8217;re willing to spend on each click on your advertisement. You have the option of setting your CPC to the manual, in which case you select the maximum bid for your advertisements, or enhanced, in which case the search engines will modify your bid following your objectives. Bid strategies that automatically modify your offers based on clicks or conversions are one of these improved possibilities.<\/p>\n<ul>\n<li>\n<h3><strong>Quality Score<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>This is the rating that search engines assign to your ad based on your clickthrough rate (CTR), which is compared to the industry average for advertising in that position, the applicability of your keywords, the caliber of your landing page, and your prior SERP performance.<\/p>\n<ul>\n<li>\n<h3><strong>SEM<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Ranking for a target keyword is the goal of all digital advertising, and you can do this in a few different methods. Any digital marketing, whether paid or unpaid, carried out on a search engine like Google, Yahoo, or Bing is referred to as &#8220;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_marketing\" target=\"_blank\" rel=\"noopener\">search engine marketing<\/a>&#8221; (SEM). SEM is a catch-all phrase that refers to both paid advertising and SEO, or naturally rising in search results. It&#8217;s crucial to remember that PPC doesn&#8217;t just happen on search engines; it also happens on social media (think: Facebook Ads).<\/p>\n<ul>\n<li>\n<h3><strong>Ad Group<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>No one size fits everyone. Because of this, you&#8217;ll develop several ads as part of your campaign using a group of closely linked keywords. Each ad group you make can have a CPC that you specify.<\/p>\n<ul>\n<li>\n<h3><strong>Ad Text<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Your ad text should be influenced by your keywords. The wording of your advertisement (and landing page, for that matter) should match the keyword terms you are targeting because your Quality Score is based on how relevant your advertisement is.<\/p>\n<ul>\n<li>\n<h3><strong>Keywords<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Each ad in your ad group will focus on a certain set of pertinent keywords or keywords. These keywords inform search engines of the terms or searches that you want your ad to appear next to in SERPs. You can precisely set a micro CPC for keywords within your advertising once you&#8217;ve established which keywords perform the best.<\/p>\n<ul>\n<li>\n<h3><strong>Landing Page<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>An essential component of your paid advertising campaign is a landing page. Once they click on your PPC ad, users will land on the landing page. To increase conversions, make sure to adhere to standard practices for landing pages wherever you place them, whether it&#8217;s a specific page, your homepage, or another location.<\/p>\n<p style=\"text-align: center;\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/course\/digital-marketing-course-in-kerala\/\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing course in kerala! Get Free Demo Here!<\/a><\/strong><\/p>\n<h2 id=\"how-does-ppc-work\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\"><span class=\"ez-toc-section\" id=\"How_Does_PPC_Work\"><\/span><strong>How Does PPC Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Here\u2019s a simple overview:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25622806\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/How-Does-PPC-Work_-visual-selection-1.webp\" alt=\"How Does PPC Work?\" width=\"751\" height=\"781\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/How-Does-PPC-Work_-visual-selection-1.webp 751w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/How-Does-PPC-Work_-visual-selection-1-288x300.webp 288w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/How-Does-PPC-Work_-visual-selection-1-24x24.webp 24w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/How-Does-PPC-Work_-visual-selection-1-150x156.webp 150w\" sizes=\"auto, (max-width: 751px) 100vw, 751px\" \/><\/p>\n<ol class=\"marker:text-quiet list-decimal\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Choose your platform:<\/strong>\u00a0Google Ads dominates, but Bing, Facebook\/Meta, LinkedIn, Instagram, and TikTok all offer PPC options based on your goals and audience.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Select keywords (search PPC):<\/strong>\u00a0For search ads, pick keywords people are likely to use when looking for your product or service. Bid on these to compete for ad placement.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Write ads and design visuals:<\/strong>\u00a0Create compelling copy and choose strong images or videos. Each ad leads to a landing page relevant to the promise in your ad.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Set your budget and bids:<\/strong>\u00a0You can decide how much to spend per day\/campaign and how much you\u2019re willing to pay per click.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Launch, monitor, and optimize:<\/strong>\u00a0See what\u2019s working by tracking clicks, conversions, and costs. Pause poor performers, test new angles, and adjust bids as needed.<\/p>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_PPC\"><\/span><strong>How to use PPC?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A pay-per-click campaign&#8217;s goal is to &#8220;purchase visitors&#8221; for a certain website. The goal is to encourage a particular kind of user activity, like signing up or making a purchase. PPC advertising can help you increase brand recognition. However, pay-per-click marketing works best when you want to compel clients to act right away. Let us see the steps involved in using PPC.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-25622800 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_1_.webp\" alt=\"How to use PPC?\" width=\"636\" height=\"585\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_1_.webp 636w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_1_-300x276.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_1_-150x138.webp 150w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" \/><\/p>\n<h3><strong>1. Place Limits<\/strong><\/h3>\n<p>Your advertising initiatives should be considered in light of your long-term corporate objectives. Think about how your bought campaigns will help you achieve those objectives. Next, consider what you want your advertising to achieve, such as visits, sales, brand awareness, or anything else, as well as how much you&#8217;re willing to pay to get there. Who you intend to target, the theme of your campaign, how you want to gauge success, and the type of campaign you&#8217;ll conduct should all be included in your ads.<\/p>\n<h3><strong>2. Set objectives and goal metrics.<\/strong><\/h3>\n<p>As long as you decide how you will measure those goals, your campaign goals will enable you to demonstrate the value of your advertising investment. You shouldn&#8217;t mix up your campaign metrics with your target metrics. Some typical PPC objectives include:<\/p>\n<ul>\n<li>Brand Awareness<\/li>\n<li>Lead Generation<\/li>\n<li>Offer Promotion<\/li>\n<li>Sales<\/li>\n<li>Site Traffic<\/li>\n<\/ul>\n<h3><strong>3. Select the Type of Campaign<\/strong><\/h3>\n<p>Not only must you decide where to advertise, but also how. The type of paid advertising campaign you choose will depend on where you can reach your target demographic. That&#8217;s not to imply you can&#8217;t use other methods of advertising; you can also try a variety of campaign kinds as long as you&#8217;re continually testing and updating.<\/p>\n<h3><strong>4. Carry out a keyword search<\/strong><\/h3>\n<p>Search engines use the collection of keywords you assign to each ad group you create to determine when and where to display your advertisement. The usual rule of thumb is to choose one to five keywords per ad group, and those keywords need to be very relevant to improve your Quality Score. Choose keywords that are quite similar to the theme of your ad group. You should make a new ad group for any terms you want to target that don&#8217;t fit into a certain subject.<\/p>\n<h3><strong>5. Setup and Track Google Analytics<\/strong><\/h3>\n<p>There is no reason not to install <a href=\"https:\/\/entri.app\/blog\/what-are-the-best-ways-to-use-google-workspace-for-web-development\/\" target=\"_blank\" rel=\"noopener\">Google<\/a> Analytics on your website since it is free to use. The program gives you information about how well your website is doing, how visitors engage with your pages, and what kind of material draws them in. Google Analytics data can be utilized for PPC and other purposes.<\/p>\n<h2 id=\"why-use-ppc-the-value-in-2025\" class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0 md:text-lg [hr+&amp;]:mt-4\"><span class=\"ez-toc-section\" id=\"Why_Use_PPC_The_Value_in_2025\"><\/span><strong>Why Use PPC? The Value in 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25622802 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_.webp\" alt=\"Why Use PPC? The Value in 2025\" width=\"610\" height=\"486\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_.webp 882w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_-300x239.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_-768x612.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_-150x120.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/visual-selection-_2_-750x598.webp 750w\" sizes=\"auto, (max-width: 610px) 100vw, 610px\" \/><\/p>\n<ul class=\"marker:text-quiet list-disc\">\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Immediate visibility:<\/strong>\u00a0New businesses can leapfrog organic rankings and appear in front of thousands instantly.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Controlled costs:<\/strong>\u00a0Set limits so you never overspend, and pay only when ads are clicked.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Audience targeting:<\/strong>\u00a0Use demographics, geography, behaviors, and devices to reach precise groups.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>Measurability:<\/strong>\u00a0Every click and conversion can be tracked\u2014no need for guesswork.<\/p>\n<\/li>\n<li class=\"py-0 my-0 prose-p:pt-0 prose-p:mb-2 prose-p:my-0 [&amp;&gt;p]:pt-0 [&amp;&gt;p]:mb-2 [&amp;&gt;p]:my-0\">\n<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\"><strong>High ROI:<\/strong>\u00a0Well-managed campaigns deliver sales, leads, bookings, and other actions that matter to your business.<\/p>\n<\/li>\n<\/ul>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/05\/Digital-Marketing-Roadmap-for-2025-1.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/05\/Digital-Marketing-Roadmap-for-2025-1.pdf\" class=\"lead-pdf-download\" data-id=\"25562865\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">digital marketing roadmap &#8211; download pdf<\/button><\/p>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>PPC in 2025 revolves around relevance, precision, and efficiency. When deployed intelligently, it\u2019s among the most intelligent levers to spark business growth, providing demonstrable ROI, tangible results, and the agility to respond to trends and consumer behaviors. Sweat your vision, sweat the small, sweat privacy and local norms, and always sweat test.<br \/>\nAs competition intensifies and costs escalate, what distinguishes the victors is not just a larger budget \u2013 it\u2019s a smarter strategy, smarter creative, and the commitment to continue learning with every click.<\/p>\n<p>Unlock the power of PPC and digital marketing with our <a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\">Best digital marketing Course with Placement<\/a>! Learn how to design, implement, and optimize high-performing PPC campaigns that give you a competitive edge, drive traffic, and boost conversions.<\/p>\n<table class=\"table\" dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Links &quot;}\"><strong>Related Links<\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Difference between SMO and SEO&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/difference-between-smo-and-seo\/\"><a href=\"https:\/\/entri.app\/blog\/digital-marketing-trends\/\" target=\"_blank\" rel=\"noopener\"><strong>8 Digital Marketing Trends You Need to be Aware in 2024<\/strong><\/a><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;PPC in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\"><strong><a href=\"https:\/\/entri.app\/blog\/digital-marketing-executive-roles-responsibilities\/\" target=\"_blank\" rel=\"noopener\">What Digital Marketing Executive do? Roles &amp; Responsibilities<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional Marketing vs Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/traditional-marketing-vs-digital-marketing-which-one-is-better\/\"><strong><a href=\"https:\/\/entri.app\/blog\/performance-marketing-certifications\/\" target=\"_blank\" rel=\"noopener\">Top 5 Performance Marketing Certifications\u00a0<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Big Data in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-big-data-in-digital-marketing\/\"><a href=\"https:\/\/entri.app\/blog\/best-lead-generation-techniques\/\" target=\"_blank\" rel=\"noopener\"><strong>Best Lead Generation Techniques that Work in 2024<\/strong><\/a><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Best Ways to Learn Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\"><a href=\"https:\/\/entri.app\/blog\/best-digital-marketing-project-ideas-topics-for-freshers\/\" target=\"_blank\" rel=\"noopener\"><strong>Best 6 Digital Marketing Project Ideas<\/strong><\/a><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top Digital Marketing Interview Questions &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\"><a href=\"https:\/\/entri.app\/blog\/how-to-start-an-online-business\/\" target=\"_blank\" rel=\"noopener\"><strong>How to Start an Online Business: A Complete Guide<\/strong><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<div class=\"modal\" id=\"modal25562865\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f25562865-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"25562865\">\n<div class=\"screen-reader-response\"><p 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PPC is the most direct and measurable of the digital marketing disciplines, enabling brands to place their message in front of the right audience at the right time. PPC [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":25539943,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865,1841],"tags":[],"class_list":["post-25539941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing","category-entri-skilling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is PPC in DIgital Marketing and How to Use IT ?<\/title>\n<meta name=\"description\" content=\"Discover what PPC is in digital marketing and how to use it effectively to drive targeted traffic, boost conversions, and grow your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is PPC in DIgital Marketing and How to Use IT ?\" \/>\n<meta property=\"og:description\" content=\"Discover what PPC is in digital marketing and how to use it effectively to drive targeted traffic, boost conversions, and grow your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\" \/>\n<meta property=\"og:site_name\" content=\"Entri Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entri.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-28T06:30:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-31T04:19:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2022\/08\/Untitled1811.png\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kiranlal VT\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@entri_app\" \/>\n<meta name=\"twitter:site\" content=\"@entri_app\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kiranlal VT\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\"},\"author\":{\"name\":\"Kiranlal VT\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/person\/5c2c274e024447e3b9e8b4ee88389e4f\"},\"headline\":\"What is PPC in Digital Marketing? 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