{"id":25595298,"date":"2024-11-02T17:19:46","date_gmt":"2024-11-02T11:49:46","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25595298"},"modified":"2025-09-25T17:38:50","modified_gmt":"2025-09-25T12:08:50","slug":"what-is-landing-page","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/what-is-landing-page\/","title":{"rendered":"What is Landing Page"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dedade20b3e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dedade20b3e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#What_is_a_Landing_Page\" >What is a Landing Page?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Types_of_Landing_Pages_and_Their_Uses\" >Types of Landing Pages and Their Uses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Landing_Page_Essentials\" >Landing Page Essentials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#How_to_Build_a_Landing_Page_That_Converts_Step_by_Step\" >How to Build a Landing Page That Converts (Step by Step)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Dont_Do_This_When_Building_a_Landing_Page\" >Don\u2019t Do This When Building a Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#How_Landing_Pages_Affect_SEO\" >How Landing Pages Affect SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Master_Landing_Page_Optimization_with_Entris_AI-powered_Marketing_Course\" >Master Landing Page Optimization with Entri\u2019s AI-powered Marketing Course<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Key_Takeaways_for_Marketers\" >Key Takeaways for Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p data-pm-slice=\"1 1 []\">In the fast-paced world of online marketing, landing pages are among the most effective ways to increase conversions, capture leads, and boost sales. Whether you\u2019re running a paid ad campaign, email marketing, or social media ad, a landing page can be the difference between converting a visitor and losing them to the competition.<\/p>\n<p>For digital marketers, landing pages, what they\u2019re for, and how to optimize them, are key to getting the biggest return on your investment. In this blog, we\u2019ll discuss what a landing page is, why it matters, types of landing pages, and best practices for high-converting pages can help you master landing page optimization.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/?utm_source=digital-marketing&amp;utm_medium=blog_referral&amp;utm_campaign=how-to-build-a-brand-from-scratch\" target=\"_blank\" rel=\"noopener\"><strong>Join Our Online Digital Marketing Course &amp; Learn the Fundamentals!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Landing_Page\"><\/span><strong>What is a Landing Page?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25625268 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333.webp\" alt=\"What is a Landing Page?\" width=\"446\" height=\"294\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333.webp 2298w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-300x197.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-1024x673.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-768x505.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-1536x1010.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-2048x1347.webp 2048w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-150x99.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-750x493.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/5337194_2752333-1140x750.webp 1140w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/p>\n<p>Landing pages are single web pages whose sole purpose is to convert visitors to push them toward one clear call-to-action. Unlike a website homepage, which has many objectives, a landing page has one objective, for example,<\/p>\n<ul>\n<li>Building email lists for lead gen<\/li>\n<li>Generating sales for a product or service<\/li>\n<li>Driving an eBook or resource downloads<\/li>\n<li>Between driving webinar signups or event registrations.<\/li>\n<\/ul>\n<p>What makes a landing page different from other pages on your website is its goal \u2013 the goal of a landing page is to convert visitors into leads or customers by directing their attention to where you want it, without distraction from other content or navigation menus.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD DIGITAL marketing ROADMAP<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_Landing_Pages_and_Their_Uses\"><\/span><strong>Types of Landing Pages and Their Uses<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages can be very different depending on the marketing campaign. Here are the main types and their uses:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25625270 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection.webp\" alt=\"Types of Landing Pages and Their Uses\" width=\"462\" height=\"268\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection.webp 1032w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-300x174.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-1024x593.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-768x445.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-150x87.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-750x435.webp 750w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/p>\n<h4><strong>1. Lead Generation Landing Pages<\/strong><\/h4>\n<p>These pages are designed to collect information from visitors, such as their names, email addresses and other relevant data. Lead generation pages usually offer something in return, like a free guide, webinar or discount code. The goal is to collect leads that can be nurtured and turned into customers.<\/p>\n<h4><strong>2. Click-Through Landing Pages<\/strong><\/h4>\n<p>Click-through landing pages are used to warm up potential customers before sending them to a purchase. These pages provide information about a product or service so users can understand what it\u2019s about. Once convinced, visitors click through to a product or pricing page to buy.<\/p>\n<h4><strong>3. Squeeze Pages<\/strong><\/h4>\n<p>A squeeze page is a type of lead generation landing page that focuses on getting a visitor\u2019s email address. These pages have minimal distractions and aim to \u201csqueeze\u201d information out of the visitor in exchange for a valuable resource, like a cheat sheet, checklist or discount offer.<\/p>\n<h4><strong>4. Sales Pages<\/strong><\/h4>\n<p>Sales pages are designed to sell to visitors. These pages have persuasive content, testimonials and other elements to build trust and show value so visitors can move through the buyer journey.<\/p>\n<h4><strong>5. Thank You Pages<\/strong><\/h4>\n<p>Not a traditional landing page, thank you pages appear after a visitor has taken an action (e.g. signed up or bought). They acknowledge the action taken and can offer additional content like related articles, videos or downloadable resources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Landing_Page_Essentials\"><\/span><strong>Landing Page Essentials<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For a landing page to work, it needs to have these elements that convert:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25625271 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-_1_.webp\" alt=\"Landing Page Essentials\" width=\"502\" height=\"238\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-_1_.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-_1_-300x142.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2024\/11\/Types-of-Landing-Pages-and-Their-Uses-visual-selection-_1_-150x71.webp 150w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<h4><strong>1. Headline<\/strong><\/h4>\n<p>A killer headline is key. It should immediately tell the value of the page and make visitors want to stay and read more. A good headline sets the tone for the page and explains what visitors can expect.<\/p>\n<h4><strong>2. Subheadline<\/strong><\/h4>\n<p>The subheadline supports the headline by adding more detail to the offering. It explains the benefits or purpose of the page in more detail.<\/p>\n<h4><strong>3. Call-to-Action (CTA)<\/strong><\/h4>\n<p>The CTA is the most important part of a landing page. Whether it\u2019s a button that says \u201cDownload Now,\u201d \u201cGet Started,\u201d or \u201cSign Up,\u201d the CTA should be clear, persuasive, and in the right place to encourage action.<\/p>\n<h4><strong>4. Visuals<\/strong><\/h4>\n<p>Images, videos or graphics can make a landing page more interesting and visually appealing. Visuals can help visitors understand the offer and its benefits. For example, a product demo video can show the product in action and make it easier for users to decide.<\/p>\n<h4><strong>5. Trust Indicators<\/strong><\/h4>\n<p>Trust indicators such as customer testimonials, user reviews and trust badges help build credibility. These elements tell visitors that your product or service has been used by others and can be trusted.<\/p>\n<h4><strong>6. Benefits and Features<\/strong><\/h4>\n<p>Explain the benefits of your product or service. Visitors should understand what you offer but also how it will help them solve a specific problem or meet a need.<\/p>\n<h4><strong>7. Minimal Navigation<\/strong><\/h4>\n<p>To keep visitors focused, it\u2019s best to limit navigation links on landing pages. This reduces distractions and keeps users on the main objective of the page.<\/p>\n<h3><strong>Why Use Landing Pages in Your Marketing<\/strong><\/h3>\n<p>Landing pages are a key part of digital marketing. Here\u2019s how they can help:<\/p>\n<ul>\n<li><strong>Increase Conversion Rates:<\/strong> Landing pages are designed to direct visitors to a specific action, which can lead to higher conversion rates than general website pages.<\/li>\n<li><strong>Get Leads:<\/strong> Through forms and CTAs, landing pages can capture valuable information about visitors and help you build a list of leads.<\/li>\n<li><strong>Improve Ad Campaigns:<\/strong> Pair landing pages with PPC or social media ads, and visitors see relevant information to the ad they clicked, which increases the chances of conversion.<\/li>\n<li><strong>Measurable Outcomes:<\/strong> With landing pages you can track (e.g. bounce rate, time on page, conversions) to measure your marketing campaigns.<\/li>\n<li><strong>Boost SEO:<\/strong> Optimize landing pages for specific keywords and have a strong user experience and you\u2019ll boost your website\u2019s SEO and get organic traffic.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_a_Landing_Page_That_Converts_Step_by_Step\"><\/span><strong>How to Build a Landing Page That Converts (Step by Step)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Building a landing page that converts takes planning and execution. Here\u2019s a step-by-step:<\/p>\n<h4><strong>Step 1: What\u2019s the Goal<\/strong><\/h4>\n<p>What do you want visitors to do on your landing page? Whether it\u2019s getting leads, making sales, or promoting a webinar, define your goal first.<\/p>\n<h4><strong>Step 2: Who\u2019s Your Audience<\/strong><\/h4>\n<p>Identifying your target audience is important to build the landing page.<\/p>\n<h4><strong>Step 3: Headline<\/strong><\/h4>\n<p>Write a headline that grabs attention and tells the value of your offer.<\/p>\n<h4><strong>Step 4: Copy<\/strong><\/h4>\n<p>Focus on benefits that solve your audience\u2019s pain points or desires. Copy should be clear, concise and persuasive.<\/p>\n<h4><strong>Step 5: Visuals<\/strong><\/h4>\n<p>Use high quality images or videos that support your message and give visitors a better understanding of your product or service.<\/p>\n<h4><strong>Step 6: Call-to-Action<\/strong><\/h4>\n<p>Make sure your CTA button is clear, actionable and stands out on the page. Use language that tells visitors to take action (e.g. \u201cGet Started Now\u201d)<\/p>\n<h4><strong>Step 7: Trust Elements<\/strong><\/h4>\n<p>Add testimonials, trust badges or case studies to build credibility and reassure visitors you\u2019re trustworthy.<\/p>\n<h4><strong>Step 8: Mobile Friendly<\/strong><\/h4>\n<p>Make sure your landing page is mobile optimised as many users access websites through mobile.<\/p>\n<h4><strong>Step 9: Test and Refine<\/strong><\/h4>\n<p>Use A\/B testing to try different headlines, images, CTAs and other elements to see what works.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Dont_Do_This_When_Building_a_Landing_Page\"><\/span><strong>Don\u2019t Do This When Building a Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Cluttered Design:<\/strong> Too much info or visuals can overwhelm. Keep it simple and focused.<\/li>\n<li><strong>Weak CTA:<\/strong> A vague or passive CTA won\u2019t convert. Make it clear and compelling.<\/li>\n<li><strong>Too Many Links:<\/strong> Multiple links and options can confuse users. Limit options to keep them focused on your goal.<\/li>\n<li><strong>No Mobile Optimisation:<\/strong> Many users access websites on their mobile, so a mobile-friendly landing page is a must.<\/li>\n<li><strong>No Testing and Analytics:<\/strong> Skipping A\/B testing and data analysis means missing out on opportunities to improve.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_Landing_Pages_Affect_SEO\"><\/span><strong>How Landing Pages Affect SEO<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages, when optimised, can have a positive impact on SEO. Here\u2019s how:<\/p>\n<ul>\n<li><strong>Keyword Optimisation:<\/strong> By targeting specific keywords, landing pages can rank for relevant search queries and get organic traffic.<\/li>\n<li><strong>Better User Experience:<\/strong> A well-designed landing page improves user experience, lowers bounce rate,s and longer time on page all of which are good for SEO.<\/li>\n<li><strong>More Relevant Content:<\/strong> When landing pages have content that matches user search intent, they are more likely to be seen as relevant by search engines.<\/li>\n<li>More Backlinks<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Master_Landing_Page_Optimization_with_Entris_AI-powered_Marketing_Course\"><\/span><strong>Master Landing Page Optimization with Entri\u2019s AI-powered Marketing Course<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To be a digital marketer, understanding landing pages is just one piece of the puzzle. <a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Entri\u2019s AI-powered Marketing Course<\/strong><\/a> teaches marketers how to design, optimize, and analyze landing pages. The course covers:<\/p>\n<ul>\n<li>Landing page creation for lead gen, sales, and events<\/li>\n<li>A\/B testing and conversion optimization techniques<\/li>\n<li>Mobile-first landing page design<\/li>\n<li>AI-driven insights for personalization and targeting<\/li>\n<\/ul>\n<p>By joining Entri\u2019s course, marketers can learn how to create high-converting landing pages and improve overall campaign performance.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">DigITAL MARKETING COURSE syllabus<\/button><\/p>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways_for_Marketers\"><\/span><strong>Key Takeaways for Marketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Landing Pages are Conversion-Focused:<\/strong> Unlike regular website pages, landing pages are designed to drive leads or sales.<\/li>\n<li><strong>Clarity and Focus are Key:<\/strong> Remove distractions and one CTA to get the best results.<\/li>\n<li><strong>Visuals, Social Proof, and Copy Matter:<\/strong> High-quality images, testimonials, and copy increase trust and conversions.<\/li>\n<li><strong>Mobile is Non-Negotiable:<\/strong> With mobile-first indexing and growing mobile traffic, responsive landing pages are a must.<\/li>\n<li><strong>Continuous Testing is Key:<\/strong> A\/B testing and data-driven optimization help to improve over time.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Landing pages are a crucial part of digital marketing campaigns, providing a focused, conversion-driven experience for users. From lead gen and sales pages to webinar registrations, landing pages help businesses grab attention, build trust, and get measurable results.<\/p>\n<p>For marketers looking to upskill, <a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Entri\u2019s AI-powered Marketing Course<\/strong><\/a> offers hands-on training in landing page optimization and other advanced marketing strategies, so you can stay ahead in the digital landscape. By using landing pages, you can increase engagement, conversions, and your marketing ROI.<\/p>\n<table class=\"table\" dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Links &quot;}\"><strong>Related Links<\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Difference between SMO and SEO&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/difference-between-smo-and-seo\/\"><strong><a href=\"https:\/\/entri.app\/blog\/steps-to-become-a-digital-marketer-in-india\/\" target=\"_blank\" rel=\"noopener\">Steps to Become a Digital Marketer<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;PPC in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\"><strong><a href=\"https:\/\/entri.app\/blog\/digital-marketing-job-opportunities\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Job Opportunities\u00a0<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional Marketing vs Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/traditional-marketing-vs-digital-marketing-which-one-is-better\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/traditional-marketing-vs-digital-marketing-which-one-is-better\/\" target=\"_blank\" rel=\"noopener\">Traditional Marketing vs Digital Marketing<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Big Data in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-big-data-in-digital-marketing\/\"><strong><a href=\"https:\/\/entri.app\/blog\/how-to-learn-digital-marketing-at-home\/\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing at Home<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Best Ways to Learn Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Best Ways to Learn Digital Marketing<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top Digital Marketing Interview Questions &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\" target=\"_blank\" rel=\"noopener\">Top Digital Marketing Interview Questions<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; 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AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Science and ML\">Data Science and ML<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-3735888880\" class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAABVigxtkiZeGTu5L\" data-theme=\"light\" data-language=\"auto\" data-size=\"normal\" data-retry=\"auto\" data-retry-interval=\"1000\" data-action=\"contact-form-7\" data-appearance=\"always\"><\/div> <script>document.addEventListener(\"DOMContentLoaded\", function() { setTimeout(function(){ var e=document.getElementById(\"cf-turnstile-cf7-3735888880\"); e&&!e.innerHTML.trim()&&(turnstile.remove(\"#cf-turnstile-cf7-3735888880\"), turnstile.render(\"#cf-turnstile-cf7-3735888880\", {sitekey:\"0x4AAAAAABVigxtkiZeGTu5L\"})); }, 0); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-3735888880\"> <style>#cf-turnstile-cf7-3735888880 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-3735888880')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-3735888880');},1000)}})})});<\/script> <\/div><br\/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the fast-paced world of online marketing, landing pages are among the most effective ways to increase conversions, capture leads, and boost sales. Whether you\u2019re running a paid ad campaign, email marketing, or social media ad, a landing page can be the difference between converting a visitor and losing them to the competition. For digital [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":25595306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25595298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Landing Page - Entri Blog<\/title>\n<meta name=\"description\" content=\"Discover what a landing page is, why it matters in digital marketing, and how to optimise it for higher conversions and best ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/what-is-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Landing Page - 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