{"id":25618018,"date":"2025-07-21T17:22:39","date_gmt":"2025-07-21T11:52:39","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25618018"},"modified":"2025-07-21T17:22:39","modified_gmt":"2025-07-21T11:52:39","slug":"ai-in-email-marketing","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/ai-in-email-marketing\/","title":{"rendered":"AI in Email Marketing: The Smart Way to Boost Engagement and ROI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d19d02aca54\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d19d02aca54\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#Why_Use_AI_in_Email_Marketing\" >Why Use AI in Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#How_to_Apply_AI_in_Email_Campaigns\" >How to Apply AI in Email Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#What_Are_the_Risks_of_Over-Relying_on_AI\" >What Are the Risks of Over-Relying on AI?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#Whats_the_Future_of_AI_in_Email_Marketing\" >What\u2019s the Future of AI in Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#Bonus_AIHuman_CreativityEmail_Marketing_Gold\" >Bonus: AI+Human Creativity=Email Marketing Gold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#Final_Thoughts_Is_AI_the_Future_of_Email_Marketing\" >Final Thoughts: Is AI the Future of Email Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/ai-in-email-marketing\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<p data-start=\"360\" data-end=\"646\">In a world where inboxes are flooded with offers, newsletters, and updates, <strong data-start=\"436\" data-end=\"455\">email marketing<\/strong> still remains one of the most powerful tools in a marketer\u2019s arsenal. Why? Because it delivers the <strong data-start=\"555\" data-end=\"604\">highest ROI across digital marketing channels, <\/strong>often exceeding $25 for every $1 spent.<\/p>\n<p data-start=\"648\" data-end=\"720\">But here\u2019s the catch: traditional email strategies are no longer enough.<\/p>\n<p data-start=\"722\" data-end=\"960\">Today\u2019s users expect <strong data-start=\"743\" data-end=\"793\">timely, relevant, and personalised experiences<\/strong>. That\u2019s exactly where <strong data-start=\"816\" data-end=\"841\">AI in email marketing<\/strong> steps in transforming your campaigns from guesswork into data-driven journeys that truly connect with your audience.<\/p>\n<p data-start=\"962\" data-end=\"1071\">Let\u2019s explore how AI is not replacing email marketers but <strong data-start=\"1020\" data-end=\"1049\">elevating email marketing<\/strong> to a whole new level.<\/p>\n<h2 data-start=\"1078\" data-end=\"1114\"><span class=\"ez-toc-section\" id=\"Why_Use_AI_in_Email_Marketing\"><\/span><strong>Why Use AI in Email Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25618032 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing.webp\" alt=\"Why Use AI in Email Marketing\" width=\"534\" height=\"356\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing.webp 950w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing-300x200.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing-768x512.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing-150x100.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Why-Use-AI-in-Email-Marketing-750x500.webp 750w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p data-start=\"1116\" data-end=\"1325\"><a href=\"https:\/\/entri.app\/blog\/ai-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">AI in digital marketing<\/a> is not an option anymore it is a must-have for any campaigns. AI isn&#8217;t about robots writing your content (although it can help there too). It\u2019s about <strong data-start=\"1204\" data-end=\"1242\">understanding your audience better<\/strong>, reacting in real-time, and delivering messages that people actually want to read.<\/p>\n<p data-start=\"1327\" data-end=\"1344\">With AI, you can:<\/p>\n<ul data-start=\"1346\" data-end=\"1495\">\n<li data-start=\"1346\" data-end=\"1374\">\n<p data-start=\"1348\" data-end=\"1374\"><strong data-start=\"1348\" data-end=\"1374\">Send smarter, not more<\/strong><\/p>\n<\/li>\n<li data-start=\"1375\" data-end=\"1415\">\n<p data-start=\"1377\" data-end=\"1415\"><strong data-start=\"1377\" data-end=\"1415\">Boost open and click-through rates<\/strong><\/p>\n<\/li>\n<li data-start=\"1416\" data-end=\"1455\">\n<p data-start=\"1418\" data-end=\"1455\"><strong data-start=\"1418\" data-end=\"1455\">Automate behaviour-based journeys<\/strong><\/p>\n<\/li>\n<li data-start=\"1456\" data-end=\"1495\">\n<p data-start=\"1458\" data-end=\"1495\"><strong data-start=\"1458\" data-end=\"1495\">Predict what each user needs next<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1497\" data-end=\"1594\">AI brings <strong data-start=\"1507\" data-end=\"1538\">precision, speed, and scale<\/strong> to email marketing without losing the personal touch.<\/p>\n<p style=\"text-align: center;\" data-start=\"1497\" data-end=\"1594\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing Fundamentals! Get Free Demo Here!<\/a><\/strong><\/p>\n<h2 data-start=\"1601\" data-end=\"1641\"><span class=\"ez-toc-section\" id=\"How_to_Apply_AI_in_Email_Campaigns\"><\/span><strong>How to Apply AI in Email Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"1643\" data-end=\"1726\">Let\u2019s break down the most effective ways to integrate AI into your email workflows:<\/p>\n<p data-start=\"1643\" data-end=\"1726\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-25618041\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns.webp\" alt=\"How to Apply AI in Email Campaigns\" width=\"1105\" height=\"524\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns.webp 1105w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns-300x142.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns-1024x486.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns-768x364.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns-150x71.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/How-to-Apply-AI-in-Email-Campaigns-750x356.webp 750w\" sizes=\"auto, (max-width: 1105px) 100vw, 1105px\" \/><\/p>\n<h3 data-start=\"1733\" data-end=\"1765\"><strong>1. Send-Time Optimisation<\/strong><\/h3>\n<p data-start=\"1767\" data-end=\"1928\">Timing matters. An email sent at 4 PM might perform better than one sent at 1 PM, but what if your audience is spread across time zones or behaves differently?<\/p>\n<p data-start=\"1930\" data-end=\"2146\">That\u2019s where AI platforms like <strong data-start=\"1961\" data-end=\"1978\">Seventh Sense<\/strong> come in. They <strong data-start=\"1993\" data-end=\"2052\">analyse each recipient\u2019s historical engagement patterns<\/strong> and automatically schedule emails to land at the time they\u2019re most likely to open and engage.<\/p>\n<p data-start=\"2148\" data-end=\"2167\"><strong data-start=\"2148\" data-end=\"2165\">Why it works:<\/strong><\/p>\n<ul data-start=\"2168\" data-end=\"2245\">\n<li data-start=\"2168\" data-end=\"2192\">\n<p data-start=\"2170\" data-end=\"2192\">Increases open rates<\/p>\n<\/li>\n<li data-start=\"2193\" data-end=\"2220\">\n<p data-start=\"2195\" data-end=\"2220\">Reduces spam complaints<\/p>\n<\/li>\n<li data-start=\"2221\" data-end=\"2245\">\n<p data-start=\"2223\" data-end=\"2245\">Builds trust over time<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2252\" data-end=\"2285\"><strong>2. Predictive Segmentation<\/strong><\/h3>\n<p data-start=\"2287\" data-end=\"2390\">Gone are the days of static email lists. AI tools can now <strong data-start=\"2345\" data-end=\"2379\">segment your users dynamically<\/strong>, based on:<\/p>\n<ul data-start=\"2392\" data-end=\"2550\">\n<li data-start=\"2392\" data-end=\"2440\">\n<p data-start=\"2394\" data-end=\"2440\">Past behaviour (opens, clicks, time on site)<\/p>\n<\/li>\n<li data-start=\"2441\" data-end=\"2475\">\n<p data-start=\"2443\" data-end=\"2475\">Purchase history or cart value<\/p>\n<\/li>\n<li data-start=\"2476\" data-end=\"2517\">\n<p data-start=\"2478\" data-end=\"2517\">Engagement scores and lifecycle stage<\/p>\n<\/li>\n<li data-start=\"2518\" data-end=\"2550\">\n<p data-start=\"2520\" data-end=\"2550\">Predicted intent or churn risk<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2552\" data-end=\"2683\">This kind of <strong data-start=\"2565\" data-end=\"2587\">smart segmentation<\/strong> allows you to send <strong data-start=\"2607\" data-end=\"2627\">tailored content<\/strong> to the right people, no more one-size-fits-all blasts.<\/p>\n<p data-start=\"2685\" data-end=\"2743\"><strong data-start=\"2685\" data-end=\"2703\">Example tools:<\/strong> Optimove, Salesforce Einstein, MoEngage<\/p>\n<h3 data-start=\"2750\" data-end=\"2794\"><strong>3. Subject Line and Copy Optimisation<\/strong><\/h3>\n<p data-start=\"2796\" data-end=\"2929\">First impressions matter especially in crowded inboxes. AI-powered tools like <strong data-start=\"2876\" data-end=\"2887\">Phrasee<\/strong> use natural language processing (NLP) to:<\/p>\n<ul data-start=\"2931\" data-end=\"3081\">\n<li data-start=\"2931\" data-end=\"2957\">\n<p data-start=\"2933\" data-end=\"2957\">Generate subject lines<\/p>\n<\/li>\n<li data-start=\"2958\" data-end=\"2995\">\n<p data-start=\"2960\" data-end=\"2995\">Test thousands of copy variations<\/p>\n<\/li>\n<li data-start=\"2996\" data-end=\"3035\">\n<p data-start=\"2998\" data-end=\"3035\">Learn what works (and what doesn\u2019t)<\/p>\n<\/li>\n<li data-start=\"3036\" data-end=\"3081\">\n<p data-start=\"3038\" data-end=\"3081\">Optimise tone, length, and emotional appeal<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3083\" data-end=\"3239\">This helps marketers write emails that <strong data-start=\"3122\" data-end=\"3158\">speak directly to their audience<\/strong> and boost <strong data-start=\"3169\" data-end=\"3201\">open and click-through rates<\/strong>\u00a0without relying on trial and error.<\/p>\n<h3 data-start=\"3246\" data-end=\"3304\"><strong>4. Triggered Workflows Based on Real-Time Behaviour<\/strong><\/h3>\n<p data-start=\"3306\" data-end=\"3488\">Imagine sending an email <strong data-start=\"3331\" data-end=\"3368\">the moment a user abandons a cart<\/strong>, browses a product, or goes inactive for 7 days. With AI-driven automation, you can build <strong data-start=\"3459\" data-end=\"3482\">triggered workflows<\/strong> that:<\/p>\n<ul data-start=\"3490\" data-end=\"3680\">\n<li data-start=\"3490\" data-end=\"3527\">\n<p data-start=\"3492\" data-end=\"3527\">React to real-time user behaviour<\/p>\n<\/li>\n<li data-start=\"3528\" data-end=\"3602\">\n<p data-start=\"3530\" data-end=\"3602\">Personalise content dynamically (like showing the last-viewed product)<\/p>\n<\/li>\n<li data-start=\"3603\" data-end=\"3637\">\n<p data-start=\"3605\" data-end=\"3637\">Re-engage inactive subscribers<\/p>\n<\/li>\n<li data-start=\"3638\" data-end=\"3680\">\n<p data-start=\"3640\" data-end=\"3680\">Drive more conversions through relevance<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3682\" data-end=\"3755\"><strong data-start=\"3682\" data-end=\"3704\">Popular platforms:<\/strong> Klaviyo, ActiveCampaign, Mailchimp with AI add-ons<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD AI IN marketing ROADMAP<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2 dir=\"ltr\" data-pm-slice=\"1 3 []\"><span class=\"ez-toc-section\" id=\"What_Are_the_Risks_of_Over-Relying_on_AI\"><\/span><strong>What Are the Risks of Over-Relying on AI?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">AI isn\u2019t infallible. Potential pitfalls include:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Generic Messaging<\/strong>: Unedited AI content can feel impersonal, reducing engagement.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Over-Automation<\/strong>: Excessive automation may annoy customers with irrelevant emails, harming trust.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Ethical Concerns<\/strong>: Failing to disclose AI use (if required) can erode credibility. Transparency aligns with E-E-A-T.<\/p>\n<\/li>\n<\/ul>\n<p dir=\"ltr\"><strong>Solution<\/strong>: Use AI as a foundation, not a final product. Edit content for authenticity, balance automation with human oversight, and verify all claims.<\/p>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Whats_the_Future_of_AI_in_Email_Marketing\"><\/span><strong>What\u2019s the Future of AI in Email Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">AI is set to reshape email marketing further in 2025. Emerging trends include:<\/p>\n<ul class=\"tight\" dir=\"ltr\" data-tight=\"true\">\n<li>\n<p dir=\"ltr\"><strong>Hyper-Personalization<\/strong>: AI tools like Dynamic Yield create hyper-targeted emails based on real-time behavior, boosting conversions by almost 20%.<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Voice-Optimized Content<\/strong>: With voice search rising, AI optimizes email content for conversational queries, like \u201cbest deals on running shoes.\u201d<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\"><strong>Predictive Analytics<\/strong>: Platforms like Salesforce predict customer lifetime value, guiding long-term email strategies.<\/p>\n<\/li>\n<\/ul>\n<h2 data-start=\"3762\" data-end=\"3819\"><span class=\"ez-toc-section\" id=\"Bonus_AIHuman_CreativityEmail_Marketing_Gold\"><\/span><strong>Bonus: AI+Human Creativity=Email Marketing Gold<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25618036 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold.webp\" alt=\"AI IN EMAIL MARKETING\" width=\"534\" height=\"305\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold.webp 950w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold-300x171.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold-768x438.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold-150x86.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/AIHuman-CreativityEmail-Marketing-Gold-750x428.webp 750w\" sizes=\"auto, (max-width: 534px) 100vw, 534px\" \/><\/p>\n<p data-start=\"3821\" data-end=\"3873\">AI gives you the data. <strong data-start=\"3844\" data-end=\"3873\">Humans bring the empathy.<\/strong><\/p>\n<p data-start=\"3875\" data-end=\"3933\">The best email strategies in 2025 and beyond will combine:<\/p>\n<ul data-start=\"3935\" data-end=\"4105\">\n<li data-start=\"3935\" data-end=\"3994\">\n<p data-start=\"3937\" data-end=\"3994\"><strong data-start=\"3937\" data-end=\"3960\">AI-powered insights:<\/strong> It tells you what, when, and who to target.<\/p>\n<\/li>\n<li data-start=\"3995\" data-end=\"4056\">\n<p data-start=\"3997\" data-end=\"4056\"><strong data-start=\"3997\" data-end=\"4023\">Human-led storytelling: <\/strong>We decide why it matters, how it feels, etc.<\/p>\n<\/li>\n<li data-start=\"4057\" data-end=\"4105\">\n<p data-start=\"4059\" data-end=\"4105\"><strong data-start=\"4059\" data-end=\"4105\">Creative design and emotional intelligence<\/strong><\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4107\" data-end=\"4228\">Together, they create <strong data-start=\"4129\" data-end=\"4177\">high-converting, hyper-personalised journeys<\/strong> that turn casual subscribers into loyal customers.<\/p>\n<h2 data-start=\"4235\" data-end=\"4293\"><span class=\"ez-toc-section\" id=\"Final_Thoughts_Is_AI_the_Future_of_Email_Marketing\"><\/span><strong>Final Thoughts: Is AI the Future of Email Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p data-start=\"4295\" data-end=\"4364\">Absolutely, but <strong data-start=\"4312\" data-end=\"4344\">only as a supportive partner<\/strong>, not a replacement.<\/p>\n<p data-start=\"4366\" data-end=\"4645\">Brands that embrace AI in email marketing are seeing <strong data-start=\"4419\" data-end=\"4493\">higher engagement, more conversions, and better customer relationships<\/strong>. From optimised send times to predictive workflows, AI helps you deliver the right message, to the right person, at the right time every single time.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">DigITAL MARKETING CHEET CODE FREE DOWNLOAD<\/button><\/p>\n<\/a><\/div>\n<h3 data-start=\"4647\" data-end=\"4706\"><strong>Ready to take your email campaigns to the next level?<\/strong><\/h3>\n<p data-start=\"4708\" data-end=\"4827\">Start small. Test send-time optimisation. Try an AI subject line generator. Watch your metrics improve, then scale up.<\/p>\n<p data-start=\"4708\" data-end=\"4827\">Ready to advance your digital marketing skills? Explore comprehensive <a href=\"https:\/\/entri.app\/course\/performance-marketing-course\/\" target=\"_blank\" rel=\"noopener\">AI-powered digital marketing courses<\/a> on email marketing and digital strategy at Entri App, where cutting-edge education meets practical application.<\/p>\n<h2 data-start=\"4834\" data-end=\"4853\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul data-start=\"4855\" data-end=\"5126\">\n<li data-start=\"4855\" data-end=\"4917\">\n<p data-start=\"4857\" data-end=\"4917\">Email marketing remains the <strong data-start=\"4885\" data-end=\"4916\">highest-ROI digital channel<\/strong>.<\/p>\n<\/li>\n<li data-start=\"4918\" data-end=\"4987\">\n<p data-start=\"4920\" data-end=\"4987\">AI improves <strong data-start=\"4932\" data-end=\"4986\">timing, targeting, personalisation, and automation<\/strong>.<\/p>\n<\/li>\n<li data-start=\"4988\" data-end=\"5056\">\n<p data-start=\"4990\" data-end=\"5056\">Use tools like Seventh Sense, Phrasee, and Klaviyo to get started.<\/p>\n<\/li>\n<li data-start=\"5057\" data-end=\"5126\">\n<p data-start=\"5059\" data-end=\"5126\">Combine AI\u2019s precision with your human creativity for best results.<\/p>\n<\/li>\n<\/ul>\n<table class=\"table\" dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Links &quot;}\"><strong>Related Links<\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Difference between SMO and SEO&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/difference-between-smo-and-seo\/\"><strong><a href=\"https:\/\/entri.app\/blog\/ai-revolution-in-seo\/\" target=\"_blank\" rel=\"noopener\">The AI Revolution in SEO: Smarter Strategies to Outrank Competitors<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;PPC in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\"><strong><a href=\"https:\/\/entri.app\/blog\/digital-marketing-job-opportunities\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Job Opportunities\u00a0<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional Marketing vs Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/traditional-marketing-vs-digital-marketing-which-one-is-better\/\"><strong><a href=\"https:\/\/entri.app\/blog\/ai-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">AI in Digital Marketing: Game-Changing Tricks for All Channels<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Big Data in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-big-data-in-digital-marketing\/\"><strong><a href=\"https:\/\/entri.app\/blog\/how-to-learn-digital-marketing-at-home\/\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing at Home<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Best Ways to Learn Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Best Ways to Learn Digital Marketing<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top Digital Marketing Interview Questions &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\" target=\"_blank\" rel=\"noopener\">Top Digital Marketing Interview Questions<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; 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AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Science and ML\">Data Science and ML<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; 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Why? Because it delivers the highest ROI across digital marketing channels, often exceeding $25 for every $1 spent. But here\u2019s the catch: traditional email strategies are no longer enough. [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":25618031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865,1841],"tags":[2218],"class_list":["post-25618018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing","category-entri-skilling","tag-ai-in-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI in Email Marketing: The Smart Way to Boost Engagement and ROI - Entri Blog<\/title>\n<meta name=\"description\" content=\"Learn how to apply AI in email marketing for higher ROI. 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