{"id":25618770,"date":"2025-07-27T12:59:44","date_gmt":"2025-07-27T07:29:44","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25618770"},"modified":"2025-07-28T17:27:33","modified_gmt":"2025-07-28T11:57:33","slug":"tim-hortons-marketing-strategy","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/","title":{"rendered":"Tim Hortons Marketing Strategy"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8a4c432d54\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8a4c432d54\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/#About_Tim_Hortons\" >About Tim Hortons<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/#Major_Marketing_Strategies\" >Major Marketing Strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/#Famous_Tim_Hortons_Campaigns\" >Famous Tim Hortons Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10000\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">Imagine it\u2019s a cool Canadian morning, and you are holding a Tim Hortons coffee, the iconic red cup warming your hands. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">That warm snuggly feeling? <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">This is not by accident. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">Tim Hortons \u2013 \u201cTimmies,\u201d as it is affectionately known, is a company that excels at making customers feel welcome while also making them dependent. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">This isn\u2019t simply coffee and donuts, but rather a way of positioning and branding coffee that converts occasional sipers into loyal enthusiasts. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">Whether through playful advertisement or genuine community connection, Tim Hortons knows how to win hearts and wallets. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"6\">So let\u2019s get into the how and why of Tim Hortons&#8217; marketing wizardry and how nostalgia, innovation and Canadian nationalism work together to keep Tim\u2019s as Canadians&#8217; top of mind coffee destination.<\/span><\/p>\n<p style=\"text-align: center;\" data-v-f2312bad=\"\" data-pid=\"10000\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/?utm_source=digital-marketing&amp;utm_medium=blog_referral&amp;utm_campaign=pizza-hut-marketing-strategy\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing Fundamentals! Get Free Demo Here!<\/a><\/strong><\/p>\n<h2 class=\"py-1 whitespace-pre-line\" data-pid=\"10001\"><span class=\"ez-toc-section\" id=\"About_Tim_Hortons\"><\/span><strong>About Tim Hortons<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10002\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">Picture the scenario in the 1960\u2019s from Hamilton, Ont, where hockey superstar Tim Horton, for whom the restaurant chain is named, made fresh coffee and donuts, including the ever famous Apple Fritter. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">That is where Tim Hortons started. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">Fast forward to 202Anonymous. 2025 a giant with almost 5700 storesadic stores, across 14 countries, such as Canada, U.S, Middle- East and Asia. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">This is why Canadians refer to it as \u201cTimmies\u201d, because he\u2019s that friend who\u2019s consistently there with a hot drink and a smile. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">What\u2019s on the menu? <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">Coffee, Timbits, sandwiches, wraps, and breakfast items as well as salad for health-conscious consumers.<\/span><\/p>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10002\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"6\">Though Tim Hortons merged with Burger King under Restaurant Brands International in 2014 and has since expanded internationally, it remains a Canadian institution at its core. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"7\">It\u2019s where workers go for a quick coffee, students do homework with Kernel Iced Capps, and families share Timbits after hockey practice. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"8\">The low cost and chill environment certainly help but it\u2019s no surprise that Tim Hortons is \u201clike Canada\u2019s pulse\u201d.<\/span><\/p>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10003\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">The secret sauce of the brand? <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">Food is not the only thing. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">That\u2019s how Tim Hortons connects with the Canadian psyche: hockey, community and the successful nostalgia-inducing routine of stopping for coffee on the way to work. <\/span>Whether it\u2019s a small-town shop or a bustling city location, Tim Hortons knows its customers: everyday folks who want value, convenience, and a little comfort. That understanding shapes every marketing move they make, from quirky campaigns to local sponsorships. It\u2019s why a simple coffee run feels like a tradition.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD digital marketing ROADMAP<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"Major_Marketing_Strategies\"><\/span><strong>Major Marketing Strategies<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">Tim Hortons doesn\u2019t just sell coffee, they sell an experience. Their marketing strategies are like a perfectly brewed double-double: simple, satisfying, and impossible to resist. They use clever campaigns, loyalty perks, digital smarts, and community love to keep customers coming back. Let\u2019s break down how they do it.<\/p>\n<p dir=\"ltr\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-25618771 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-300x217.webp\" alt=\"Major-Marketing-Strategies-visual-selection\" width=\"465\" height=\"336\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-300x217.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-768x555.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-150x108.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-120x86.webp 120w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection-750x542.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/07\/Major-Marketing-Strategies-visual-selection.webp 780w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/p>\n<h3 dir=\"ltr\"><strong>Roll Up the Rim Campaign &amp; Gamification<\/strong><\/h3>\n<p dir=\"ltr\">Ever rolled up the rim of a Tim Hortons cup, hoping for a free donut or maybe a car? That\u2019s the Roll Up the Rim campaign, a stroke of genius since 1986. It\u2019s simple: finish your coffee, roll the cup\u2019s rim, and check for prizes, free drinks, snacks, gadgets, or even a shiny new vehicle. It\u2019s like a mini lottery with every sip. In 2024, millions played, with one in five cups hiding a prize, boosting sales by 15% during the campaign. The excitement of maybe winning keeps people buying, turning a coffee run into a game. Picture a busy mom at the drive-thru, kids cheering as she rolls the rim, or a student grinning over a free Timbits win. That thrill keeps customers hooked.<\/p>\n<p dir=\"ltr\">Tim Hortons didn\u2019t stop at paper cups. They brought Roll Up the Rim to their app, letting users \u201croll\u201d digitally for extra chances. It\u2019s a brilliant mix of old-school fun and new tech, making it easy for tech-savvy fans to join in. In 2024 alone, the digital version added 2 million app users. The campaign works because it taps into something universal: the joy of a small win. Whether it\u2019s a free coffee or bragging rights, Roll Up the Rim makes every cup feel special. It\u2019s no wonder lines get longer every February when the campaign kicks off.<\/p>\n<h3 dir=\"ltr\"><strong>Loyalty &amp; Rewards Program<\/strong><\/h3>\n<p dir=\"ltr\">Tim Hortons knows a free coffee can turn a one-time buyer into a regular. Enter Tims Rewards, launched in 2019 and now boasting over 10 million users by 2025. Here\u2019s how it works: buy something, earn points, redeem them for free coffee, donuts, or sandwiches. It\u2019s dead simple, and that\u2019s why it works. About 30% of all purchases now tie to rewards, showing how much customers love it. The app tracks points, sends tailored deals, and nudges users with push notifications like \u201cGrab a latte, get double points today!\u201d Those double-point days can spike store visits by 10%, as fans rush to rack up rewards.<\/p>\n<p dir=\"ltr\">Imagine a construction worker stopping by daily, knowing his tenth coffee is free. Or a student saving points for a study-session donut. The program feels personal, rewarding small habits with big payoffs. Higher-spending customers get extra perks, like exclusive offers, which make them feel like VIPs. With 3,800 Canadian stores, Tim Hortons uses this program to keep customers loyal, ensuring they pick Timmies over the coffee shop down the street. It\u2019s a smart way to say, \u201cWe see you, and we appreciate you.\u201d<\/p>\n<h3 dir=\"ltr\"><strong>Social Media &amp; Digital Ads<\/strong><\/h3>\n<p dir=\"ltr\">Tim Hortons doesn\u2019t just pour coffee, they pour energy into social media. With over 2 million Instagram followers and a big presence on Twitter and TikTok, they know how to grab attention. Their posts are a mix of new menu items, customer stories, and Canadian pride moments, like cheering for a hockey goal. They keep it real, sharing photos of snowy drive-thrus or kids munching Timbits. In 2024, they spent $50 million on digital ads, targeting students and workers near stores. Ever get a Snapchat ad for a half-price Iced Capp when you\u2019re near a Tim Hortons? That\u2019s their geo-targeting at work, boosting foot traffic by 12%.<\/p>\n<p dir=\"ltr\">Their ads hit the heart, too. The \u201cProud Fathers\u201d campaign, showing a dad and son sharing Timbits at a rink, got millions of views. Fans on social media shared their own Tim Hortons stories, amplifying the campaign for free. They also team up with influencers who post fun challenges, like ranking Timbits flavors, reaching younger crowds organically. On TikTok, a viral Iced Capp dance trend got 5 million views, proving Tim Hortons knows how to play the digital game. They make customers feel like part of a big, coffee-loving family, whether they\u2019re scrolling or sipping.<\/p>\n<h3 dir=\"ltr\"><strong>Community Engagement &amp; Sponsorships<\/strong><\/h3>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10000\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">Tim Hortons is more than a coffee shop, it\u2019s a neighbor. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">Their work in the community and sponsorships gives customers a sense that they are part of something bigger. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">Since 1974 the Tim Hortons Foundation Camps have scholarshiped children from disadvantaged backgrounds to attend summer camps, impacting over 300,000 children to date. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">Imagine a small town kid going on his first canoe trip made possible by Tim Hortons. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">Convenience stores are the heart of little towns, with their free coffee days or fundraisers. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">They put their logo on the jerseys and rink boards of 500 youth hockey teams in 2023 alone, across Canada.<\/span><\/p>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10001\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">Hockey is part of Tim Hortons\u2019 DNA. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">They support events such the Brier and Ringette Championships which further connects the brand to \u201cCanada\u2019s\u201d sport. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">For fans, Tim Hortons is captured in their rink-side chats and post-game coffee runs; it is a part of hockey. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">This focus on community distinguishes them from other companies such as Starbucks, which do not feel local. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">Thus, customers know that when they choose to spend their money at Tim Hortons they are choosing a brand that contributes. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">It is that connection that keeps them returning, cup after cup.<\/span><\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2023\/06\/Digital-marketing.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">DigITAL MARKETING CHEET CODE FREE DOWNLOAD<\/button><\/p>\n<\/a><\/div>\n<h2 class=\"py-1 whitespace-pre-line\" data-pid=\"10002\"><span class=\"ez-toc-section\" id=\"Famous_Tim_Hortons_Campaigns\"><\/span><strong>Famous Tim Hortons Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10003\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">Tim Hortons\u2019 ads are similar to their coffee, \u201cnot subtle, but you\u2019ll remember it, and it\u2019s exactly what you need\u201d. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">They combine fun, heart, and Canadian-ness to deliver an experience that their customers can\u2019t forget. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">Here is a few of those that help show what is great about their marketing.<\/span><\/p>\n<ul>\n<li class=\"py-1 whitespace-pre-line\" data-pid=\"10000\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\"><strong>Roll Up the Rim (1986-Present):<\/strong> The campaign that makes every cup an adventure in treasure hunting. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">\u201cRoll up the rim\u201d is a contest to win free food, drinks, and large prizes such as cars. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">In 2024, 50 million cups rolled with a 15% increase in sales. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">One fortunate father in Nova Scotia won a truck and posted about it online, creating a buzz. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">The app\u2019s digital rolls accounted for 5 million of those downloads since 2020, helping to keep the campaign relevant for newer generations. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">It\u2019s a neat concept that makes every coffee run exciting.<\/span><\/li>\n<li class=\"py-1 whitespace-pre-line\" data-pid=\"10001\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\"><strong>Proud Fathers (2019):<\/strong> A more powerful ad featured a dad and his son bonding over Timbits at a hockey rink. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">This was not just about snacks, but family and pride and those little things that matter. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">The ad received 10 million views on YouTube and Timbit sales went up by 8%. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">It was a discussion rather than an advertisement \u2013 even if fans didn\u2019t walk up and down the boards read it. Fans took to social media to post their own rink-side stories. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">It was a reminder of what makes Tim Hortons homey.<\/span><\/li>\n<li class=\"py-1 whitespace-pre-line\" data-pid=\"10002\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\"><strong>Welcome Home (2021) :<\/strong> This was heartstring pulling. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">Soldier surprises family with Tim Hortons coffee run. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">According to social media metrics, the \u201chugs and tears\u201d ad garnered 15 million views and increased brand love by 20%. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">It wasn\u2019t simply coffee, but the attachment to each other and to Canadian ideals. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">It generated a sense of authenticity by using customers\u2019 own stories of reunions.<\/span><\/li>\n<li class=\"py-1 whitespace-pre-line\" data-pid=\"10003\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\"><strong>Tims for Good (2022):<\/strong> An environmentalism advocacy campaign featuring the use of sustainable cups and community projects. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">It was seen by 3 million social media users and resulted in a 5% increase in store traffic. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">And from a compostable lid to local clean-ups, customers loved that Tim Hortons cared about the planet. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">It showed that the brand was not just about profits, it was about doing good and that maintains a loyal fan base.<\/span><\/li>\n<li class=\"py-1 whitespace-pre-line\" data-pid=\"10000\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\"><strong>Double Double Identity (2020):<\/strong> The \u201cDouble Double\u201d coffee is a Canadian icon and this campaign cleverly and humorously celebrated it. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">Fueled engagement that led customers to tell anecdotes about their first Double Double, resulting in a 10% increase in coffee sales and 500,000 new social media followers. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">This meant the ad campaign tapped into nostalgia, forcing Canadians to remember why it is that Tim Hortons is the coffee of choice for Canadians in Toronto and a small prairie town.<\/span><\/li>\n<\/ul>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10001\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">These campaigns aren\u2019t simply marketing products, they are selling narratives. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">They bring a laugh, or a tear, or a cheer and all of a sudden going for coffee becomes a communal event. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">And it\u2019s that \u201cemotional pull\u201d that keeps Tim Hortons top of mind.<\/span><\/p>\n<p style=\"text-align: center;\" data-v-f2312bad=\"\" data-pid=\"10001\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/?utm_source=digital-marketing&amp;utm_medium=blog_referral&amp;utm_campaign=pizza-hut-marketing-strategy\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing Fundamentals! Get Free Demo Here!<\/a><\/strong><\/p>\n<h2 class=\"py-1 whitespace-pre-line\" data-pid=\"10002\"><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p class=\"py-1 whitespace-pre-line\" data-v-f2312bad=\"\" data-pid=\"10003\"><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"0\">The marketing of Tim Hortons is like a Timbit: easy to consume and deliciously tempting. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"1\">Roll Up the Rim gamifies coffee cups, encouraging more sales and excitement. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"2\">Tims Rewards hooks them back in with simple, guiltless loyalty rewards. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"3\">Sentimental narratives employed in social media and digital advertising and effective targeting reach younger consumers. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"4\">Through community work and hockey sponsorships, Tim Hortons comes to feel like a \u201cfriend\u201d rather than simply a business. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"5\">From emotional ads to environmentally sound advertising, their campaigns combine a sense of Canadian-ness with something more universal. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"6\">From the Tim Hortons playbook, businesses should, \u201cunderstand your customers, treat them like royalty, and combine the old with the new\u201d. <\/span><span class=\"sentence\" data-v-f2312bad=\"\" data-sid=\"7\">And that\u2019s how a coffee shop is a way of living.<\/span><\/p>\n<table class=\"table\" dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"2\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Related Links &quot;}\"><strong>Related Links<\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Difference between SMO and SEO&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/difference-between-smo-and-seo\/\"><strong><a href=\"https:\/\/entri.app\/blog\/ai-revolution-in-seo\/\" target=\"_blank\" rel=\"noopener\">The AI Revolution in SEO: Smarter Strategies to Outrank Competitors<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;PPC in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-ppc-in-digital-marketing-how-to-use-it\/\"><strong><a href=\"https:\/\/entri.app\/blog\/digital-marketing-job-opportunities\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Job Opportunities\u00a0<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Traditional Marketing vs Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/traditional-marketing-vs-digital-marketing-which-one-is-better\/\"><strong><a href=\"https:\/\/entri.app\/blog\/ai-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">AI in Digital Marketing: Game-Changing Tricks for All Channels<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Big Data in Digital Marketing&quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/what-is-big-data-in-digital-marketing\/\"><strong><a href=\"https:\/\/entri.app\/blog\/how-to-learn-digital-marketing-at-home\/\" target=\"_blank\" rel=\"noopener\">Learn Digital Marketing at Home<\/a><\/strong><\/td>\n<\/tr>\n<tr>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Best Ways to Learn Digital Marketing &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/best-ways-to-learn-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">Best Ways to Learn Digital Marketing<\/a><\/strong><\/td>\n<td data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Top Digital Marketing Interview Questions &quot;}\" data-sheets-hyperlink=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\"><strong><a class=\"in-cell-link\" href=\"https:\/\/entri.app\/blog\/top-digital-marketing-interview-questions-answers\/\" target=\"_blank\" rel=\"noopener\">Top Digital Marketing Interview Questions<\/a><\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; 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AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Science and ML\">Data Science and ML<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-1841066683\" class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAABVigxtkiZeGTu5L\" data-theme=\"light\" data-language=\"auto\" data-size=\"normal\" data-retry=\"auto\" data-retry-interval=\"1000\" data-action=\"contact-form-7\" data-appearance=\"always\"><\/div> <script>document.addEventListener(\"DOMContentLoaded\", function() { setTimeout(function(){ var e=document.getElementById(\"cf-turnstile-cf7-1841066683\"); e&&!e.innerHTML.trim()&&(turnstile.remove(\"#cf-turnstile-cf7-1841066683\"), turnstile.render(\"#cf-turnstile-cf7-1841066683\", {sitekey:\"0x4AAAAAABVigxtkiZeGTu5L\"})); }, 0); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-1841066683\"> <style>#cf-turnstile-cf7-1841066683 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-1841066683')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-1841066683');},1000)}})})});<\/script> <\/div><br\/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Imagine it\u2019s a cool Canadian morning, and you are holding a Tim Hortons coffee, the iconic red cup warming your hands. That warm snuggly feeling? This is not by accident. Tim Hortons \u2013 \u201cTimmies,\u201d as it is affectionately known, is a company that excels at making customers feel welcome while also making them dependent. This [&hellip;]<\/p>\n","protected":false},"author":127,"featured_media":25618772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25618770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tim Hortons Marketing Strategy - Entri Blog<\/title>\n<meta name=\"description\" content=\"Discover Tim Hortons&#039; marketing strategy: clever campaigns, loyalty rewards, and community ties that keep customers hooked and sales soaring.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/tim-hortons-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tim Hortons Marketing Strategy - 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