{"id":25625756,"date":"2025-09-30T18:17:24","date_gmt":"2025-09-30T12:47:24","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25625756"},"modified":"2025-09-30T18:17:24","modified_gmt":"2025-09-30T12:47:24","slug":"arattai-app-from-zoho","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/","title":{"rendered":"Why Zoho\u2019s Arattai Messenger Is Exploding Now: Don\u2019t Miss India\u2019s Chat Revolution!"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e986bc3d003\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e986bc3d003\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#Introduction_Suddenly_Everyones_Talking_About_Arattai\" >Introduction: Suddenly, Everyone\u2019s Talking About Arattai!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#What_Is_Arattai_and_Why_Is_It_Different\" >What Is Arattai and Why Is It Different?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#Arattai_vs_WhatsApp_Quick-Glance_Comparison\" >Arattai vs WhatsApp: Quick-Glance Comparison<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#Features_That_Stand_Out\" >Features That Stand Out<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#Privacy_and_Security_Tips\" >Privacy and Security Tips<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/#Conclusion_Should_You_Make_the_Switch\" >Conclusion: Should You Make the Switch?<\/a><\/li><\/ul><\/nav><\/div>\n<div class=\"alert alert-success\">\n<h3><strong>Key Takeaways:<\/strong><\/h3>\n<ul>\n<li>Arattai has seen a staggering 100x spike in user sign-ups in just three days, making headlines across India.<\/li>\n<li>Built on principles of privacy, openness, and local data protection, Arattai\u2019s servers are hosted entirely in India and aim to keep user data secure.<\/li>\n<li>Unlike WhatsApp, Arattai pledges no monopoly ambitions, no data mining for ads, and full user control over data.<\/li>\n<li>Unique features like multi-device support, broadcasts, and Stories\u2014plus accessibility for low-end devices\u2014set Arattai apart.<\/li>\n<li>Arattai\u2019s government endorsements and \u201cMade in India\u201d ethos position it as a genuine alternative for those seeking digital sovereignty.<\/li>\n<\/ul>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction_Suddenly_Everyones_Talking_About_Arattai\"><\/span><strong>Introduction: Suddenly, Everyone\u2019s Talking About Arattai!<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s not every day that a home-grown tech product comes out of nowhere, crashes app store rankings, and gets called a \u201cWhatsApp killer.\u201d In case you missed it, Arattai, Zoho\u2019s messenger app, has triggered a massive buzz in India this week, with sign-ups jumping from just 3,000 per day to a jaw-dropping 350,000 daily. People from Chennai to Delhi\u2014and everywhere in between\u2014are asking, \u201cShould I make the switch?\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25625760 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756-300x292.webp\" alt=\"arattai\" width=\"417\" height=\"406\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756-300x292.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756-24x24.webp 24w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756-48x48.webp 48w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756-150x146.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-174756.webp 717w\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" \/><\/p>\n<p>With India\u2019s digital landscape moving toward local innovation and privacy, Arattai\u2019s rise is more than overnight hype. Users are searching for messaging apps that don\u2019t treat their data like a currency and finally, it seems, a trustworthy Indian-made alternative has arrived.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_Arattai_and_Why_Is_It_Different\"><\/span><strong>What Is Arattai and Why Is It Different?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Meaning Check:<\/strong> \u201cArattai\u201d = casual chat\/banter (Tamil word) \u2014 so the app is for friendly, everyday communication.<\/li>\n<li><strong>About the Founder:<\/strong>\u00a0Sridhar Vembu, Princeton-educated and widely celebrated for his bold decision to bring world-class technology development to rural India, heads Zoho and pioneered Arattai. Living and working from Tamil Nadu villages, Vembu prioritizes long-term innovation and frugal, mission-driven company culture. As he says,<br \/>\n<blockquote><p>\u201cWe are proudly \u2018Made in India, Made for the World\u2019\u2014and we mean it.\u201d<\/p><\/blockquote>\n<\/li>\n<li><strong>Made-in-India Promise:<\/strong> Arattai is built, developed, and hosted completely within India, with data centers in Mumbai, Delhi, Chennai, and soon Odisha.<\/li>\n<li><strong>Privacy Commitments:<\/strong>\n<ul>\n<li>No user data sold or used for targeted advertising.<\/li>\n<li>Data not hosted on global clouds like AWS or Google Cloud\u2014Zoho uses its own hardware and open-source software.<\/li>\n<li>Messages, group chats, calls, and Stories supported; end-to-end encryption for calls already live, with encrypted chats coming soon.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25625764 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-300x130.webp\" alt=\"arattai\" width=\"701\" height=\"304\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-300x130.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-1024x444.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-768x333.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-150x65.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834-750x325.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175834.webp 1132w\" sizes=\"auto, (max-width: 701px) 100vw, 701px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Arattai_vs_WhatsApp_Quick-Glance_Comparison\"><\/span><strong>Arattai vs WhatsApp: Quick-Glance Comparison<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div>\n<div>\n<table>\n<thead>\n<tr>\n<th>Feature<\/th>\n<th>Arattai (Zoho)<\/th>\n<th>WhatsApp (Meta)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Data Hosting<\/td>\n<td>In India only<\/td>\n<td>International (Meta-owned)<\/td>\n<\/tr>\n<tr>\n<td>Privacy\/Ads<\/td>\n<td>No data monetization<\/td>\n<td>Data used for ads, Meta ecosystem<\/td>\n<\/tr>\n<tr>\n<td>Device Support<\/td>\n<td>Multi-device (phone, desktop, Android TV)<\/td>\n<td>Phone, Web, Desktop<\/td>\n<\/tr>\n<tr>\n<td>Encryption (Chats)<\/td>\n<td>Calls encrypted, chats coming soon<\/td>\n<td>All chats\/calls encrypted<\/td>\n<\/tr>\n<tr>\n<td>Accessibility<\/td>\n<td>Lightweight, works on 2G\/3G<\/td>\n<td>Higher data usage<\/td>\n<\/tr>\n<tr>\n<td>Group Size Limit<\/td>\n<td>Up to ~1,000 members per group<\/td>\n<td>Up to 1,024 members per group<\/td>\n<\/tr>\n<tr>\n<td>Channels\/Stories<\/td>\n<td>Broadcasts, Stories supported<\/td>\n<td>Channels, Status<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Features_That_Stand_Out\"><\/span><strong>Features That Stand Out<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arattai comes loaded with features tailored for India\u2019s real-world communication needs\u2014many of which reflect Sridhar Vembu\u2019s direct involvement and vision.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25625761 aligncenter\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175339-194x300.webp\" alt=\"arattai\" width=\"378\" height=\"585\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175339-194x300.webp 194w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175339-150x232.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Screenshot-2025-09-30-175339.webp 443w\" sizes=\"auto, (max-width: 378px) 100vw, 378px\" \/><\/p>\n<ul>\n<li><strong>Multi-device support:<\/strong>\u00a0Use Arattai simultaneously on up to five devices, including Android TV and desktops\u2014great for families and professionals.<\/li>\n<li><strong>Mentions Tab:<\/strong>\u00a0Never lose track in busy group conversations\u2014one tap lists every mention, keeping updates accessible.<\/li>\n<li><strong>Self-Chat (Pocket):<\/strong>\u00a0Store reminders, notes, or important files for yourself, turning chats into instant personal organizers.<\/li>\n<li><strong>Regional Language Interface:<\/strong>\u00a0Supports multiple local languages, ensuring usability for diverse Indian audiences.<\/li>\n<li><strong>Low-end Device Friendly:<\/strong>\u00a0\u201cArattai App Will Run Smoothly on Low-End Phones,\u201d confirms Vembu, promising urban and rural users alike \u201cthe best messaging experience in the world,\u201d and regular weekly updates.<\/li>\n<li><strong>Ephemeral Stories &amp; Broadcasts:<\/strong>\u00a0Share highlights or updates instantly with your contacts, similar to WhatsApp but without intrusive tracking.<\/li>\n<li><strong>Accessibility on Limited Bandwidth:<\/strong>\u00a0Optimized for 2G\/3G and unreliable Indian network conditions.<\/li>\n<li><strong>Ad-free Experience:<\/strong>\u00a0No banner ads or distractive marketing\u2014Vembu\u2019s commitment is, \u201cWe do not want to be a monopoly ever.\u201d<\/li>\n<li><strong>Government Praise:<\/strong>\u00a0Union Minister Piyush Goyal: \u201cNothing beats the feeling of using a Swadeshi product. So proud to be on Arattai, a Made in India messaging platform that brings India closer.\u201d<\/li>\n<\/ul>\n<figure id=\"attachment_25625765\" aria-describedby=\"caption-attachment-25625765\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-25625765\" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/zoho-ceo-sridhar-vembu-shares-update-on-zoho-ipo-292943585-16x9_0-300x169.webp\" alt=\"arattai\" width=\"531\" height=\"299\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/zoho-ceo-sridhar-vembu-shares-update-on-zoho-ipo-292943585-16x9_0-300x169.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/zoho-ceo-sridhar-vembu-shares-update-on-zoho-ipo-292943585-16x9_0-150x84.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/zoho-ceo-sridhar-vembu-shares-update-on-zoho-ipo-292943585-16x9_0.webp 690w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><figcaption id=\"caption-attachment-25625765\" class=\"wp-caption-text\">Sridhar Vembu in his natural ecosystem. <a href=\"https:\/\/www.indiatoday.in\/business\/story\/arattai-zoho-ipo-stock-market-debut-founder-sridhar-vembu-says-listing-clash-company-vision-bharat-2794978-2025-09-29\" target=\"_blank\" rel=\"noopener\">Source<\/a><\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Privacy_and_Security_Tips\"><\/span><strong>Privacy and Security Tips<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Arattai\u2019s privacy promise sets it distinctly apart from global players\u2014a direct result of both company philosophy and Vembu\u2019s leadership.<\/p>\n<ul>\n<li><strong>Indian Data Residency:<\/strong>\u00a0\u201cAll Indian customer data is stored within the country,\u201d says Vembu\u2014ensuring compliance with Indian laws and enhanced data sovereignty.<\/li>\n<li><strong>Self-run Data Centers:<\/strong>\u00a0Zoho avoids reliance on AWS, Azure, or Google Cloud; Arattai data is hosted in Zoho\u2019s own hardware in multiple Indian cities.<\/li>\n<li><strong>No Monetisation or Data Sharing:<\/strong>\u00a0Arattai pledges not to exploit your messages for ad targeting or share your details with any advertiser\u2014unlike major competitors.<\/li>\n<li><strong>End-to-End Encryption:<\/strong>\u00a0Calls on Arattai are encrypted now, and encrypted chats are rolling out soon. Vembu highlights their engineering priority, saying, \u201cIts strongest appeal lies in its privacy stance. The company has assured there will be no monetisation of user data and has already rolled out end-to-end encryption for calls. Encryption for chats, however, is still being developed.\u201d<\/li>\n<li><strong>Openness and Interoperability:<\/strong>\u00a0Vembu\u2019s vision is clear: \u201cThese systems need to be interoperable like UPI and email and not closed like WhatsApp today. We do not want to be a monopoly ever.\u201d<\/li>\n<li><strong>User Control:<\/strong>\u00a0Users are given more control over chats, deletion, backups, and notifications, emphasizing respect for freedom and independence.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion_Should_You_Make_the_Switch\"><\/span><strong>Conclusion: Should You Make the Switch?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re searching for a genuinely Indian-made, privacy-focused messenger app that respects user control and local values, Arattai\u2019s recent surge in popularity isn\u2019t just hype\u2014it\u2019s changing how millions connect. With ongoing improvements\u2014especially around encryption\u2014Arattai is well worth trying out, especially for those wanting independence from global tech monopolies and a sense of digital sovereignty.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"3\">\n<p style=\"text-align: center;\"><b>AI-integrated Coding Courses Offered by Entri<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/entri.app\/course\/full-stack-developer-course\/\" target=\"_blank\" rel=\"noopener\"><b>Full-Stack Web Developer\u00a0<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/data-science-course\/\" target=\"_blank\" rel=\"noopener\"><b>Data Science<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/python-programming-course\/\" target=\"_blank\" rel=\"noopener\"><b>Python Programming<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/entri.app\/course\/software-testing-course\/\" target=\"_blank\" rel=\"noopener\"><b>Software Testing<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/aws-solution-architect-associate-course\/\" target=\"_blank\" rel=\"noopener\"><b>AWS Solution Architect Associate<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/online-data-analytics-course\/\" target=\"_blank\" rel=\"noopener\"><b>Data Analytics<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/entri.app\/course\/ui-ux-design-course-in-kerala\/\" target=\"_blank\" rel=\"noopener\"><b>UI\/UX Design<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/flutter-training-in-kerala\/\" target=\"_blank\" rel=\"noopener\"><b>Flutter Training<\/b><\/a><\/td>\n<td><a href=\"https:\/\/entri.app\/course\/cyber-security-course-in-kerala\/\" target=\"_blank\" rel=\"noopener\"><b>Cyber Security\u00a0<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways: Arattai has seen a staggering 100x spike in user sign-ups in just three days, making headlines across India. Built on principles of privacy, openness, and local data protection, Arattai\u2019s servers are hosted entirely in India and aim to keep user data secure. Unlike WhatsApp, Arattai pledges no monopoly ambitions, no data mining for [&hellip;]<\/p>\n","protected":false},"author":129,"featured_media":25625767,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1903,2014],"tags":[],"class_list":["post-25625756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-coding","category-tech-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>All About Arattai - The Latest Messenger App from Zoho<\/title>\n<meta name=\"description\" content=\"Learn in detail about the latest messenger app - Arattai - produced by Zoho, with a vision of providing worry-free interaction!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/arattai-app-from-zoho\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"All About Arattai - 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