{"id":25645604,"date":"2026-04-30T16:29:16","date_gmt":"2026-04-30T10:59:16","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25645604"},"modified":"2026-04-30T16:57:15","modified_gmt":"2026-04-30T11:27:15","slug":"indias-gold-investment-surpasses-jewellery-demand","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/","title":{"rendered":"India&#8217;s Gold Investment Surpasses Jewellery Demand for the First Time"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3532f703d2\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3532f703d2\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#Introduction\" >Introduction\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#The_Great_Shift_From_Adornment_to_Asset\" >The Great Shift: From Adornment to Asset\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#Why_Investors_are_Choosing_Bars_and_Coins_over_Jewellery\" >Why Investors are Choosing Bars and Coins over Jewellery\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#How_Global_Uncertainty_Affects_Gold_Demand\" >How Global Uncertainty Affects Gold Demand?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#The_Rise_of_Digital_Gold_and_SGBs\" >The Rise of Digital Gold and SGBs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#How_Gen-Z_and_Millennials_Influence_Gold\" >How Gen-Z and Millennials Influence Gold?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#Conclusion\" >Conclusion\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n<p>In the March quarter of 2026, investment demand for gold in India surpassed jewellery consumption for the first time ever. This happened as consumers deferred their jewellery purchases due to volatile prices. Rather than buying jewellery, they opted to invest in instruments like gold exchange traded funds.<\/p>\n<p>As per the report published by the World Gold Council (WGC) on 29th April 2026, investment demand in the March quarter rose 52% from a year earlier to 82 metric tons. On the other hand, jewellery demand dropped 19.5% to 66 tons.\u00a0This is not just a minor fluctuation in trade numbers; it is a fundamental shift in the Indian psyche.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/stock-market-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Master stock trading with Trading Experts. Enroll now for a free demo!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>For the first time in modern history, Indians are buying more gold for investment (bars and coins) than for wearing as jewellery.<\/li>\n<li>Rising gold prices have made jewellery less affordable, while increasing its appeal as a high-performing asset.<\/li>\n<li>Financial literacy is growing; Indians now view gold through the lens of &#8216;Wealth Creation&#8217; rather than just &#8216;Tradition&#8217;.<\/li>\n<li>Digital gold, SGBs, and ETFs are providing easier entry points for the younger generation.<\/li>\n<li>This shift points to a maturing Indian economy where physical assets are being integrated into disciplined financial planning.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In India, gold is not just a metal. On the other hand, it is an emotion, a symbol of divinity, and a mark of prosperity. For several generations, people could easily recollect the sight of shimmering gold necklaces and heavy bangles at weddings.<\/p>\n<p>To keep it simple, gold has been the primary image of India\u2019s relationship with the yellow metal. However, a historic shift is currently taking place in the Indian market. In a surprising turn of events, the latest market data reveals that <strong>India gold investment demand<\/strong>\u2014consisting of gold bars, coins, and digital formats\u2014has officially surpassed the demand for gold jewellery for the first time.<\/p>\n<p>While the love for gold remains as strong as ever, the <em>way <\/em>Indians consume gold is changing. We are moving from being a nation of adorners to a nation of investors. This blog explores why this shift is happening, what it means for the common man, and how the landscape of Indian wealth is being redefined.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Great_Shift_From_Adornment_to_Asset\"><\/span><strong>The Great Shift: From Adornment to Asset\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25645606 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854.webp\" alt=\"Gold Investment\" width=\"500\" height=\"333\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854.webp 1500w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-300x200.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-1024x683.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-768x512.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-150x100.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-750x500.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/60854-1140x760.webp 1140w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>For several years, nearly 70-80% of gold demand in India came from the jewellery sector and the primary drivers of this demand were weddings and festivals like Diwali and Akshaya Tritiya. But recently, the scales have tipped.<\/p>\n<p>During Akshaya Tritiya in 2026 April, there was a 30% volume drop in gold buying. The primary reason is the rapid escalation in gold prices as the prices have risen by almost 60% from a year ago.<\/p>\n<p>When gold prices skyrocket, the &#8216;making charges&#8217; and taxes on jewellery become a heavy burden for the middle class. A gold necklace doesn&#8217;t just cost the price of the metal; it includes craftsmanship costs that you rarely recover when you sell it back. This has led many to realize that if the goal is to grow wealth, <strong>India gold investment demand <\/strong>is the more efficient path.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Program-in-Indian-Stock-Market-and-Forex-Trading-1-compressed.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Program-in-Indian-Stock-Market-and-Forex-Trading-1-compressed.pdf\" class=\"lead-pdf-download\" data-id=\"25556854\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">free download Stock market course roadmap<\/button><\/p>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Investors_are_Choosing_Bars_and_Coins_over_Jewellery\"><\/span><strong>Why Investors are Choosing Bars and Coins over Jewellery\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Believe it or not, in the first quarter of 2026, the demand for gold bars and coins jumped 34% year-on-year to 62.3 tonnes and it is to be noted that it is the highest first-quarter level since 2013.<\/p>\n<p>For the unknown, when you buy a gold bar or a coin, you are buying 24-karat pure gold. There are no stones, no alloys, and minimal making charges. For a savvy Indian household, this makes sense. Assume that you buy a gold coin today for \u20b975,000. If the gold price goes up by 20%, your coin is worth significantly more.<\/p>\n<p>On the other hand, if you are buying jewellery, you might lose 10-15% of the value instantly due to making charges and wastage. Investors are now prioritizing &#8216;Purity&#8217; and &#8216;Resale Value&#8217; over &#8216;Design&#8217;. This pragmatic approach is the engine behind the surge in <strong>India gold investment demand<\/strong>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Global_Uncertainty_Affects_Gold_Demand\"><\/span><strong>How Global Uncertainty Affects Gold Demand?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25645607 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183.webp\" alt=\"Gold Investment\" width=\"502\" height=\"281\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183.webp 1500w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-300x168.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-1024x574.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-768x431.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-150x84.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-750x421.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/304183-1140x639.webp 1140w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<p>Gold is globally considered as a safe haven. During times of war, inflation, or economic instability, paper currency might lose value. However, gold remains standing. Due to recent global conflicts and fluctuating stock markets, Indian investors have turned nervous.<\/p>\n<p>Instead of putting all their money into volatile stocks or low-interest savings accounts, they are investing in gold. This sense of security has led to a rise in <strong>India gold investment demand<\/strong>, as people look to protect their hard-earned money from global economic shocks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Digital_Gold_and_SGBs\"><\/span><strong>The Rise of Digital Gold and SGBs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We cannot talk about investment without mentioning the digital revolution. Earlier, if you wanted to invest in gold, you had to visit a jeweler. Also, you had to be concerned about storage and theft.<\/p>\n<p>However, all those worries have become a thing of the past. Today, you can buy gold for as little as \u20b910 through mobile apps. Sovereign Gold Bonds (SGBs) have also become a massive hit in India. They offer the price appreciation of gold plus a fixed annual interest, with the added benefit of being tax-free if held until maturity.<\/p>\n<p>These modern financial instruments have made it incredibly easy for the youth to contribute to the overall <strong>India gold investment demand <\/strong>without ever touching a physical piece of metal.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Gen-Z_and_Millennials_Influence_Gold\"><\/span><strong>How Gen-Z and Millennials Influence Gold?\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25645608 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-scaled.webp\" alt=\"Gold Investment\" width=\"363\" height=\"242\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-scaled.webp 2560w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-300x200.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-1024x683.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-768x512.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-1536x1024.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-2048x1365.webp 2048w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-150x100.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-750x500.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/61112696-1140x760.webp 1140w\" sizes=\"auto, (max-width: 363px) 100vw, 363px\" \/><\/p>\n<p>Unlike their parents, the younger generation in India views gold differently. Though they respect the tradition, they are less inclined to wear heavy gold ornaments. They prefer sleek, minimal jewellery for daily wear and treat the rest of their budget as a financial allocation. For them, gold is a &#8220;Portfolio Diversifier.&#8221;<\/p>\n<p>Moreover a study shows that Gen Z is shifting towards alternative metals, as 51% of them prefer silver and 34% platinum.<\/p>\n<p>They are tech-savvy and prefer tracking their gold value on a dashboard rather than keeping it in a bank locker. This demographic shift is a major contributor to why investment demand has finally overtaken traditional jewellery demand.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/stock-market-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Master stock trading with Trading Experts. Enroll now for a free demo!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With gold investment overtaking jewellery demand, it marks the beginning of a new era for the Indian economy. It shows that the Indian consumer is becoming more financially literate, price-conscious, and forward-thinking.<\/p>\n<p>Gold is no longer just something we store in a jewellery box for a daughter&#8217;s wedding. On the other hand, it is a dynamic tool for wealth preservation and growth. As we move forward, it is likely that the trend of <strong>India gold investment demand <\/strong>staying ahead of jewellery will continue.<\/p>\n<p>It is due to the simple reason that more people have realized the long-term benefits of pure gold assets over consumable luxury.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"alert alert-warning\"><strong>Disclaimer:<\/strong>\u00a0The information provided in this article is for general informational purposes only and is not intended as investment advice, financial guidance, or an offer or solicitation to buy or sell any securities. Readers should conduct their own research or consult a qualified financial advisor before making any investment decisions. The author(s) and the publisher disclaim any liability for any loss or damage arising directly or indirectly from the use of or reliance on the information provided herein.<\/div>\n<div>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/is-it-safe-to-keep-gold-in-bank-locker\/\" target=\"_blank\" rel=\"noopener\"><b>Is It Safe to Keep Gold in Bank Locker?\u00a0<\/b><\/a><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/buy-or-invest-in-gold-this-akshaya-tritiya\/\" target=\"_blank\" rel=\"noopener\"><b>Should I Buy or Invest in Gold This Akshaya Tritiya<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/is-gold-a-good-investment\/\" target=\"_blank\" rel=\"noopener\"><b>Is Gold a Good Investment?\u00a0<\/b><\/a><\/p>\n<\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/gold-vs-platinum\/\" target=\"_blank\" rel=\"noopener\"><b>Gold vs Platinum : Where Should You Invest\u00a0<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/silver-vs-gold-investing\/\" target=\"_blank\" rel=\"noopener\"><b>Silver vs Gold Investing : A Detailed Analysis\u00a0<\/b><\/a><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/gold-rate-in-kerala-today\/\" target=\"_blank\" rel=\"noopener\"><b>Gold Rate in Kerala Today<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div>\n<div class=\"modal\" id=\"modal25556854\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f25556854-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"25556854\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/25645604#wpcf7-f25556854-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"25556854\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f25556854-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:25556854,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;group-coding&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Coding&quot;}]},{&quot;then_field&quot;:&quot;group-accounting&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Commerce&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;notice_dismissed_update-cf7-5.9.8&quot;:true,&quot;notice_dismissed_update-cf7-6.1.1&quot;:true}}\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"full_name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_id\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-text wpcf7-validates-as-email\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email_id\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"language\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"language\"><option value=\"\">Language<\/option><option value=\"Malayalam\">Malayalam<\/option><option value=\"Tamil\">Tamil<\/option><option value=\"Telugu\">Telugu<\/option><option value=\"Kannada\">Kannada<\/option><option value=\"Hindi\">Hindi<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"course\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-field-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course\"><option value=\"\">Upskill in<\/option><option value=\"Stock Market Course\">Stock Market Course<\/option><option value=\"Mutual Funds\">Mutual Funds<\/option><option value=\"Forex Trading\">Forex Trading<\/option><option value=\"Coding\">Coding<\/option><option value=\"Commerce\">Commerce<\/option><option value=\"Spoken English\">Spoken English<\/option><option value=\"German Language\">German Language<\/option><option value=\"Montessori Teacher Training\">Montessori Teacher Training<\/option><option value=\"IELTS\">IELTS<\/option><option value=\"OET\">OET<\/option><option value=\"MEP\">MEP<\/option><option value=\"Robotics &amp; AI Course\">Robotics &amp; AI Course<\/option><option value=\"Quantity Surveying\">Quantity Surveying<\/option><option value=\"Structural Design\">Structural Design<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"BIM\">BIM<\/option><option value=\"HR Management\">HR Management<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"Digital Marketing\">Digital Marketing<\/option><option value=\"AI for Teachers\">AI for Teachers<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Science and ML\">Data Science and ML<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-332687996\" class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAABVigxtkiZeGTu5L\" data-theme=\"light\" data-language=\"auto\" data-size=\"normal\" data-retry=\"auto\" data-retry-interval=\"1000\" data-action=\"contact-form-7\" data-appearance=\"always\"><\/div> <script>document.addEventListener(\"DOMContentLoaded\", function() { setTimeout(function(){ var e=document.getElementById(\"cf-turnstile-cf7-332687996\"); e&&!e.innerHTML.trim()&&(turnstile.remove(\"#cf-turnstile-cf7-332687996\"), turnstile.render(\"#cf-turnstile-cf7-332687996\", {sitekey:\"0x4AAAAAABVigxtkiZeGTu5L\"})); }, 0); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-332687996\"> <style>#cf-turnstile-cf7-332687996 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-332687996')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-332687996');},1000)}})})});<\/script> <\/div><br\/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In the March quarter of 2026, investment demand for gold in India surpassed jewellery consumption for the first time ever. This happened as consumers deferred their jewellery purchases due to volatile prices. Rather than buying jewellery, they opted to invest in instruments like gold exchange traded funds. As per the report published by the World [&hellip;]<\/p>\n","protected":false},"author":137,"featured_media":25645605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1867],"tags":[],"class_list":["post-25645604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-stock-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>India&#039;s Gold Investment Surpasses Jewellery Demand for the First Time<\/title>\n<meta name=\"description\" content=\"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"India&#039;s Gold Investment Surpasses Jewellery Demand for the First Time\" \/>\n<meta property=\"og:description\" content=\"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\" \/>\n<meta property=\"og:site_name\" content=\"Entri Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entri.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T10:59:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-30T11:27:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"615\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Nikhil T K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@entri_app\" \/>\n<meta name=\"twitter:site\" content=\"@entri_app\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nikhil T K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\"},\"author\":{\"name\":\"Nikhil T K\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/person\/14151e009d4de961714245b873ef9b74\"},\"headline\":\"India&#8217;s Gold Investment Surpasses Jewellery Demand for the First Time\",\"datePublished\":\"2026-04-30T10:59:16+00:00\",\"dateModified\":\"2026-04-30T11:27:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\"},\"wordCount\":1277,\"publisher\":{\"@id\":\"https:\/\/entri.app\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp\",\"articleSection\":[\"Articles\",\"Stock Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\",\"url\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\",\"name\":\"India's Gold Investment Surpasses Jewellery Demand for the First Time\",\"isPartOf\":{\"@id\":\"https:\/\/entri.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp\",\"datePublished\":\"2026-04-30T10:59:16+00:00\",\"dateModified\":\"2026-04-30T11:27:15+00:00\",\"description\":\"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.\",\"breadcrumb\":{\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage\",\"url\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp\",\"contentUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp\",\"width\":820,\"height\":615,\"caption\":\"Gold Investment\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/entri.app\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entri Skilling\",\"item\":\"https:\/\/entri.app\/blog\/category\/entri-skilling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Stock Marketing\",\"item\":\"https:\/\/entri.app\/blog\/category\/entri-skilling\/stock-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"India&#8217;s Gold Investment Surpasses Jewellery Demand for the First Time\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/entri.app\/blog\/#website\",\"url\":\"https:\/\/entri.app\/blog\/\",\"name\":\"Entri Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/entri.app\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/entri.app\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/entri.app\/blog\/#organization\",\"name\":\"Entri App\",\"url\":\"https:\/\/entri.app\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png\",\"contentUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png\",\"width\":989,\"height\":446,\"caption\":\"Entri App\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/entri.me\/\",\"https:\/\/x.com\/entri_app\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/person\/14151e009d4de961714245b873ef9b74\",\"name\":\"Nikhil T K\",\"description\":\"A content writer with extensive experience in personal finance, stock market and mutual fund domains. Expertise in both English and Malayalam content writing and works on video scripts, news articles and blogs.\",\"url\":\"https:\/\/entri.app\/blog\/author\/nikhil-t-k\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"India's Gold Investment Surpasses Jewellery Demand for the First Time","description":"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/","og_locale":"en_US","og_type":"article","og_title":"India's Gold Investment Surpasses Jewellery Demand for the First Time","og_description":"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.","og_url":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/","og_site_name":"Entri Blog","article_publisher":"https:\/\/www.facebook.com\/entri.me\/","article_published_time":"2026-04-30T10:59:16+00:00","article_modified_time":"2026-04-30T11:27:15+00:00","og_image":[{"width":820,"height":615,"url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp","type":"image\/webp"}],"author":"Nikhil T K","twitter_card":"summary_large_image","twitter_creator":"@entri_app","twitter_site":"@entri_app","twitter_misc":{"Written by":"Nikhil T K","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#article","isPartOf":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/"},"author":{"name":"Nikhil T K","@id":"https:\/\/entri.app\/blog\/#\/schema\/person\/14151e009d4de961714245b873ef9b74"},"headline":"India&#8217;s Gold Investment Surpasses Jewellery Demand for the First Time","datePublished":"2026-04-30T10:59:16+00:00","dateModified":"2026-04-30T11:27:15+00:00","mainEntityOfPage":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/"},"wordCount":1277,"publisher":{"@id":"https:\/\/entri.app\/blog\/#organization"},"image":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp","articleSection":["Articles","Stock Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/","url":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/","name":"India's Gold Investment Surpasses Jewellery Demand for the First Time","isPartOf":{"@id":"https:\/\/entri.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage"},"image":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage"},"thumbnailUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp","datePublished":"2026-04-30T10:59:16+00:00","dateModified":"2026-04-30T11:27:15+00:00","description":"India\u2019s investment in gold has overtaken jewellery demand for the first time ever. Know more about India gold investment demand and more.","breadcrumb":{"@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#primaryimage","url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp","contentUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/04\/Gold-Investment_Stock-Market_BlogBanner.webp","width":820,"height":615,"caption":"Gold Investment"},{"@type":"BreadcrumbList","@id":"https:\/\/entri.app\/blog\/indias-gold-investment-surpasses-jewellery-demand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/entri.app\/blog\/"},{"@type":"ListItem","position":2,"name":"Entri Skilling","item":"https:\/\/entri.app\/blog\/category\/entri-skilling\/"},{"@type":"ListItem","position":3,"name":"Stock Marketing","item":"https:\/\/entri.app\/blog\/category\/entri-skilling\/stock-marketing\/"},{"@type":"ListItem","position":4,"name":"India&#8217;s Gold Investment Surpasses Jewellery Demand for the First Time"}]},{"@type":"WebSite","@id":"https:\/\/entri.app\/blog\/#website","url":"https:\/\/entri.app\/blog\/","name":"Entri Blog","description":"","publisher":{"@id":"https:\/\/entri.app\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entri.app\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/entri.app\/blog\/#organization","name":"Entri App","url":"https:\/\/entri.app\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png","contentUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png","width":989,"height":446,"caption":"Entri App"},"image":{"@id":"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/entri.me\/","https:\/\/x.com\/entri_app"]},{"@type":"Person","@id":"https:\/\/entri.app\/blog\/#\/schema\/person\/14151e009d4de961714245b873ef9b74","name":"Nikhil T K","description":"A content writer with extensive experience in personal finance, stock market and mutual fund domains. Expertise in both English and Malayalam content writing and works on video scripts, news articles and blogs.","url":"https:\/\/entri.app\/blog\/author\/nikhil-t-k\/"}]}},"_links":{"self":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25645604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/comments?post=25645604"}],"version-history":[{"count":2,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25645604\/revisions"}],"predecessor-version":[{"id":25645610,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25645604\/revisions\/25645610"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/media\/25645605"}],"wp:attachment":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/media?parent=25645604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/categories?post=25645604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/tags?post=25645604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}