{"id":25653550,"date":"2026-07-14T12:28:16","date_gmt":"2026-07-14T06:58:16","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25653550"},"modified":"2026-07-14T12:28:16","modified_gmt":"2026-07-14T06:58:16","slug":"what-is-trendjacking","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/what-is-trendjacking\/","title":{"rendered":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_79_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a55fadc1f32f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a55fadc1f32f\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#What_is_Trendjacking\" >What is Trendjacking?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#The_Empire_State_Building_Proposal_A_Case_Study\" >The Empire State Building Proposal: A Case Study<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#More_2025-2026_Trendjacking_Moments_Worth_Studying\" >More 2025-2026 Trendjacking Moments Worth Studying<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#When_Trendjacking_Backfires\" >When Trendjacking Backfires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#How_Marketers_can_Apply_this\" >How Marketers can Apply this<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Trendjacking is when a brand steps into an already viral moment to get some attention and turn it into visibility. This practice of inserting itself into a moment that is being actively discussed increases engagement that works in favour of their sales.<\/p>\n<p>It is different from a planned campaign as it depends on how fast you act on an unforeseen moment or event. A brand has to spot the trend, see if it aligns with their own voice and publish the content within hours and not weeks.<\/p>\n<p>The payoff in such cases can be enormous and so a well-timed response can outperform a media budget really well.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Trendjacking targets viral content. Newsjacking reacts to breaking news. Both need speed and relevance.<\/li>\n<li>Fast, authentic beats polished.<\/li>\n<li>Best trendjacks create remixable formats.<\/li>\n<li>Failures stem from bad tone and not timing.<\/li>\n<li>Check fit, timing, brand safety before responding.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Trendjacking\"><\/span><strong>What is Trendjacking?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25653555 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072.webp\" alt=\"Trendjacking\" width=\"500\" height=\"333\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072.webp 1500w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-300x200.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-1024x683.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-768x513.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-150x100.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-750x501.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/167072-1140x761.webp 1140w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/p>\n<p>Trendjacking is basically a real-time marketing tactic in which a brand publishes content that builds its connection with a trending topic, meme or event online. There is no long production runway. It works within a few hours to a couple of days before the trend cools off.<\/p>\n<p>This works primarily because the majority of the consumers rely on social media these days to keep up with cultural moments and trends. This makes social feeds the fastest route for a brand to be relevant.<\/p>\n<h3><strong>Trendjacking vs. Newsjacking<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Aspect<\/strong><\/td>\n<td><strong>Trendjacking<\/strong><\/td>\n<td><strong>Newsjacking<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Source of the moment<\/td>\n<td>Memes, viral videos, pop culture, social challenges<\/td>\n<td>Breaking news stories, current events<\/td>\n<\/tr>\n<tr>\n<td>Tone<\/td>\n<td>Playful, social, often humour-led<\/td>\n<td>Formal, PR and media-facing<\/td>\n<\/tr>\n<tr>\n<td>Typical channel<\/td>\n<td>Instagram, TikTok, X<\/td>\n<td>Press releases, expert commentary, X<\/td>\n<\/tr>\n<tr>\n<td>Risk profile<\/td>\n<td>Backlash if tone-deaf or forced<\/td>\n<td>Backlash if exploiting tragedy or crisis<\/td>\n<\/tr>\n<tr>\n<td>Example<\/td>\n<td>Duolingo&#8217;s owl reacting to a meme<\/td>\n<td>A brand commenting on a policy announcement<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"The_Empire_State_Building_Proposal_A_Case_Study\"><\/span><strong>The Empire State Building Proposal: A Case Study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In July 2026, two rooftoppers climbed to the antenna of the Empire State Building and unfurled a banner about love and peace before an apparent marriage proposal. This is an incident that ended with their arrest on felony charges including reckless endangerment.<\/p>\n<p>Within hours, the viral photos and videos of the stunt had already been reframed by marketing teams around the world. This shows exactly how fast a modern trendjack can move from headline to brand content.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Brand<\/strong><\/td>\n<td><strong>How they trendjacked it<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Canva<\/td>\n<td>Enlarged the couple&#8217;s banner and added &#8220;Make the sign bigger with Canva,&#8221; tying the moment to its design tools<\/td>\n<\/tr>\n<tr>\n<td>Duolingo (Germany)<\/td>\n<td>Reimagined the scene as one of its language-learning lessons, complete with vocabulary prompts<\/td>\n<\/tr>\n<tr>\n<td>Tarte Cosmetics<\/td>\n<td>Replaced the couple with one of its PR mailer boxes, joking that it had left products atop the building<\/td>\n<\/tr>\n<tr>\n<td>Empire State Building (own account)<\/td>\n<td>Recreated the engagement-ring photo and reminded followers they could enjoy the same skyline view safely from the 86th-floor deck<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>The act by itself was later explained to be a promotion tactic. But the lesson here is not about the stunt. It is carried away by the reaction time and the excess of things that came around it.<\/p>\n<p>Every brand that trendjacked the moment made sure they shared the spotlight with their own established voice. They did not comment on the legal risk or danger involved. That keeps the content light and without any risk celebrates something genuinely unsafe.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_2025-2026_Trendjacking_Moments_Worth_Studying\"><\/span><strong>More 2025-2026 Trendjacking Moments Worth Studying<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><strong>Heinz&#8217;s &#8220;Ketchup and Seemingly Ranch&#8221;<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25653556 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch.webp\" alt=\"Trendjacking Heinz\" width=\"398\" height=\"224\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch.webp 1920w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-300x169.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-1024x576.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-768x432.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-1536x864.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-150x84.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-750x422.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/HEINZ_Seemingly_Ranch-1140x641.webp 1140w\" sizes=\"auto, (max-width: 398px) 100vw, 398px\" \/><\/p>\n<p>A fan&#8217;s tweet about Taylor Swift eating chicken with &#8220;ketchup and seemingly ranch&#8221; crossed 30 million views. Heinz, the American food processing company rebranded its existing sauce under that exact name within 24 hours. It was complete with custom packaging.<\/p>\n<p>The campaign is reported to have generated 6.1 billion earned impressions. This is the brand&#8217;s largest ever. The limited-edition bottles sold out almost immediately before becoming a permanent retail product.<\/p>\n<h3><strong>IKEA vs. Balenciaga&#8217;s Luxury Tote<\/strong><\/h3>\n<p>Balenciaga, a French luxury fashion house released a leather tote that closely resembled IKEA&#8217;s inexpensive Frakta shopping bag. IKEA responded to it to be flattery and with humour, they made an ad on how to spot an &#8220;original&#8221; Frakta.<\/p>\n<p>Jokingly they listed ways to spot the IKEA one by shaking it to hear a rustle or hosing off the dirt confirmed authenticity. The response went viral for turning a copycat moment into a display of brand confidence. They did not resort to a defensive complaint.<\/p>\n<p>So, it is not just Balenciaga who made the money out of IKEA\u2019s idea, it also worked the other way around. The trendjacking part is owned by IKEA.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h3><strong>The Coldplay &#8220;Kiss Cam&#8221; Ripple Effect<\/strong><\/h3>\n<p>A viral kiss-cam clip from a Coldplay concert, exposed an executive&#8217;s relationship. It quickly became a shared meme format that multiple brands recreated in their own style.<\/p>\n<p>The company at the centre of the scandal later re-entered the conversation with its own polished response video. It extends the life of a story that started as a PR crisis rather than a marketing opportunity.<\/p>\n<p>The way the online space made it a meme worthy content marks the idea of trendjacking without addressing what is in fact a personal matter for those involved.<\/p>\n<h3><strong>Amul&#8217;s Five-Decade Topical Ad Machine<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25653557 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720.webp\" alt=\"Trendjacking Amul\" width=\"400\" height=\"263\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720.webp 1065w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720-300x197.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720-1024x673.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720-768x505.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720-150x99.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/amul-2026-e1784012062720-750x493.webp 750w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p>An AI-generated fake Amul poster went viral after a Mumbai citizen confronted a minister over a traffic-snarling rally. It said &#8220;Amul. Always speaks up.&#8221; Thousands believed it was a genuine Amul ad before the brand clarified it had no involvement. Also, the woman in the poster is wearing a Nike shirt.<\/p>\n<p>The takeaway for marketers is that real-time relevance built over years eventually becomes a brand&#8217;s default &#8220;voice&#8221; in the public&#8217;s mind. This is powerful, but also something competitors or bad actors can borrow without permission.<\/p>\n<h3><strong>Swiggy&#8217;s &#8220;Chawal or Chawla&#8221; Confusion Bit<\/strong><\/h3>\n<p>Swiggy has built a habit of playing with mishearings and mix-ups in everyday food ordering. It is, in fact, a running theme across its social content.<\/p>\n<p>It turned small linguistic confusion like &#8220;chawal&#8221; with a name that sounds similar to \u201cchawla\u201d into lighthearted, shareable copy.<\/p>\n<p>It is a good example of a brand trendjacking not a single viral event, but an ongoing cultural quirk of Indians mishearing food names over calls. It is a recurring content format rather than a one-time reaction.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Trendjacking_Backfires\"><\/span><strong>When Trendjacking Backfires<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is crucial to realize that trendjacking is something you need to handle carefully as it is a matter that involves high risk. Not every real-time event or reaction can be taken lightly. The difference falls on the sensitivity factor rather than how fast you do it.<\/p>\n<p>Kenneth Cole, the American fashion house, faced sharp criticism after tying its products to posts about the Egyptian revolution and later the Syrian conflict. This is an example frequently cited as newsjacking that used real human suffering to sell fashion.<\/p>\n<p>Similarly, SpaghettiOs&#8217; tweet marking a Pearl Harbor anniversary and Pepsi&#8217;s widely criticised protest-themed commercial are both held up as cautionary tales of brands that mislead the tone of a serious moment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Marketers_can_Apply_this\"><\/span><strong>How Marketers can Apply this<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25653558 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-scaled.webp\" alt=\"Trendjacking\" width=\"401\" height=\"282\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-scaled.webp 2560w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-300x211.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-1024x721.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-768x540.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-1536x1081.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-2048x1441.webp 2048w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-150x106.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-750x528.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/427709523-1140x802.webp 1140w\" sizes=\"auto, (max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>Trendjacking rewards preparation as much as speed. The brands that win usually have a fast approval process and a clear sense of their own voice ready before a trend even appears.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Do<\/strong><\/td>\n<td><strong>Don&#8217;t<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Check if the moment fits your brand&#8217;s existing tone and values<\/td>\n<td>Force a joke onto a tragedy, crisis, or sensitive news event<\/td>\n<\/tr>\n<tr>\n<td>Move within the first few hours of a trend gaining traction<\/td>\n<td>Wait for a lengthy approval chain until the moment has cooled<\/td>\n<\/tr>\n<tr>\n<td>Add an original twist instead of copying other brands&#8217; takes<\/td>\n<td>Repeat a format that dozens of other accounts have already used<\/td>\n<\/tr>\n<tr>\n<td>Build a lightweight, pre-approved fast-track process for timely posts<\/td>\n<td>Skip legal or brand-safety review entirely in the name of speed<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Marketers who want to build this skill should focus on<\/p>\n<ul>\n<li>social listening<\/li>\n<li>brand-voice consistency<\/li>\n<li>quick-turnaround content creation<\/li>\n<\/ul>\n<p>These three abilities repeatedly separate trendjacks that go viral for the right reasons from the ones that don&#8217;t.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/performance-marketing-course\/\" target=\"_blank\" rel=\"noopener\">Kickstart your Dream career with Online Performance Marketing Course in Kerala. Enrol Now<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Trendjacking has moved from an occasional PR trick to a genuine marketing skill. The brands winning at it in 2025 and 2026 share the same traits. The speed, restraint, and a clear sense of when to stay quiet marks the actual skill involved.<\/p>\n<p>The Empire State Building stunt, Heinz&#8217;s Kranch relaunch, and IKEA&#8217;s Frakta joke all prove that a single well-timed, well-judged post can outperform an entire paid campaign. On a different level Amul and Swiggy, through their brand image make the audience stay connected and invested.<\/p>\n<p>The flip side is just as instructive as they show that the same speed that creates viral wins can just as easily create lasting reputational damage if a brand misjudges the moment. For marketers, the real skill to build is not reacting fast, but reacting well.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-is-topical-authority-and-how-to-build-it\/\" target=\"_blank\" rel=\"noopener\"><b>What is Topical Authority and How to Build it<\/b><\/a><b>\u00a0<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/why-entrepreneurs-who-learn-digital-marketing-grow-3x-faster-than-those-who-dont\/\" target=\"_blank\" rel=\"noopener\"><b>Why Entrepreneurs Who Learn Digital Marketing Grow 3x Faster Than Those Who Don&#8217;t<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/vector-databases-and-the-evolution-of-semantic-seo\/\" target=\"_blank\" rel=\"noopener\"><b>Vector Databases and the Evolution of Semantic SEO<\/b><\/a><\/p>\n<\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/aeo-vs-seo-vs-geo\/\" target=\"_blank\" rel=\"noopener\"><b>AEO vs SEO vs GEO: What&#8217;s the Real Difference?<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/top-trends-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>Top Trends in Digital Marketing 2026\u00a0<\/b><\/a><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-to-earn-1-lakh-per-month-in-digital-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>How to Earn \u20b91 Lakh Per Month in Digital Marketing<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; } group final-completion\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0.5\">\n<div class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm h-9 w-9 text-white flex items-center justify-center\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f25562865-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"25562865\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/25653550#wpcf7-f25562865-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"25562865\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.4\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f25562865-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:25562865,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;group-coding&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Coding&quot;}]},{&quot;then_field&quot;:&quot;group-accounting&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Commerce&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;notice_dismissed_update-cf7-5.9.8&quot;:true,&quot;notice_dismissed_update-cf7-6.1.1&quot;:true}}\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"full_name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_id\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-text wpcf7-validates-as-email\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email_id\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"language\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"language\"><option value=\"\">Language<\/option><option value=\"Malayalam\">Malayalam<\/option><option value=\"Tamil\">Tamil<\/option><option value=\"Telugu\">Telugu<\/option><option value=\"Kannada\">Kannada<\/option><option value=\"Hindi\">Hindi<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"course\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-field-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course\"><option value=\"\">Upskill in<\/option><option value=\"Digital Marketing\">Digital Marketing<\/option><option value=\"Performance Marketing\">Performance Marketing<\/option><option value=\"Coding\">Coding<\/option><option value=\"Commerce\">Commerce<\/option><option value=\"Stock Market Course\">Stock Market Course<\/option><option value=\"Spoken English\">Spoken English<\/option><option value=\"German Language\">German Language<\/option><option value=\"Montessori Teacher Training\">Montessori Teacher Training<\/option><option value=\"Fashion Designing\">Fashion Designing<\/option><option value=\"IELTS\">IELTS<\/option><option value=\"OET\">OET<\/option><option value=\"MEP\">MEP<\/option><option value=\"Quantity Surveying\">Quantity Surveying<\/option><option value=\"Structural Design\">Structural Design<\/option><option value=\"BIM\">BIM<\/option><option value=\"HR Management\">HR Management<\/option><option value=\"Robotics &amp; AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Fitness Trainer\">Fitness Trainer<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"Airport Management Course\">Airport Management Course<\/option><option value=\"Personal Finance\">Personal Finance<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Analytics\">Data Analytics<\/option><option value=\"Cyber Security\">Cyber Security<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><option value=\"Ui Ux Design\">Ui Ux Design<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-1455412933\" class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAABVigxtkiZeGTu5L\" data-theme=\"light\" data-language=\"auto\" data-size=\"normal\" data-retry=\"auto\" data-retry-interval=\"1000\" data-action=\"contact-form-7\" data-appearance=\"always\"><\/div> <script>document.addEventListener(\"DOMContentLoaded\", function() { setTimeout(function(){ var e=document.getElementById(\"cf-turnstile-cf7-1455412933\"); e&&!e.innerHTML.trim()&&(turnstile.remove(\"#cf-turnstile-cf7-1455412933\"), turnstile.render(\"#cf-turnstile-cf7-1455412933\", {sitekey:\"0x4AAAAAABVigxtkiZeGTu5L\"})); }, 0); });<\/script> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-1455412933\"> <style>#cf-turnstile-cf7-1455412933 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-1455412933')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-1455412933');},1000)}})})});<\/script> <\/div><br\/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Trendjacking is when a brand steps into an already viral moment to get some attention and turn it into visibility. This practice of inserting itself into a moment that is being actively discussed increases engagement that works in favour of their sales. It is different from a planned campaign as it depends on how fast [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25653552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25653550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins<\/title>\n<meta name=\"description\" content=\"Curious about what trendjacking actually means? Here\u2019s how 2026&#039;s biggest examples, from Heinz to the Empire State Building stunt, worked.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins\" \/>\n<meta property=\"og:description\" content=\"Curious about what trendjacking actually means? Here\u2019s how 2026&#039;s biggest examples, from Heinz to the Empire State Building stunt, worked.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\" \/>\n<meta property=\"og:site_name\" content=\"Entri Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entri.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-14T06:58:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Surabhi Raveendran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@entri_app\" \/>\n<meta name=\"twitter:site\" content=\"@entri_app\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Surabhi Raveendran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\"},\"author\":{\"name\":\"Surabhi Raveendran\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/person\/7b8f9d7bc43f2c2a314de3659894fc94\"},\"headline\":\"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins\",\"datePublished\":\"2026-07-14T06:58:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\"},\"wordCount\":1581,\"publisher\":{\"@id\":\"https:\/\/entri.app\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp\",\"articleSection\":[\"Articles\",\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\",\"url\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\",\"name\":\"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins\",\"isPartOf\":{\"@id\":\"https:\/\/entri.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp\",\"datePublished\":\"2026-07-14T06:58:16+00:00\",\"description\":\"Curious about what trendjacking actually means? Here\u2019s how 2026's biggest examples, from Heinz to the Empire State Building stunt, worked.\",\"breadcrumb\":{\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage\",\"url\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp\",\"contentUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp\",\"width\":750,\"height\":375,\"caption\":\"Trendjacking\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/entri.app\/blog\/what-is-trendjacking\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/entri.app\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Entri Skilling\",\"item\":\"https:\/\/entri.app\/blog\/category\/entri-skilling\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital Marketing\",\"item\":\"https:\/\/entri.app\/blog\/category\/entri-skilling\/digital-marketing\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/entri.app\/blog\/#website\",\"url\":\"https:\/\/entri.app\/blog\/\",\"name\":\"Entri Blog\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/entri.app\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/entri.app\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/entri.app\/blog\/#organization\",\"name\":\"Entri App\",\"url\":\"https:\/\/entri.app\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png\",\"contentUrl\":\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png\",\"width\":989,\"height\":446,\"caption\":\"Entri App\"},\"image\":{\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/entri.me\/\",\"https:\/\/x.com\/entri_app\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/entri.app\/blog\/#\/schema\/person\/7b8f9d7bc43f2c2a314de3659894fc94\",\"name\":\"Surabhi Raveendran\",\"description\":\"Surabhi Raveendran is a content writer and English Literature postgraduate with a teaching background. She writes everything from blog posts to research pieces. She currently handles topics around Technical Skilling, Teacher Skilling and Digital Marketing.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/surabhi-raveendran\/\"],\"url\":\"https:\/\/entri.app\/blog\/author\/surabhi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins","description":"Curious about what trendjacking actually means? Here\u2019s how 2026's biggest examples, from Heinz to the Empire State Building stunt, worked.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/entri.app\/blog\/what-is-trendjacking\/","og_locale":"en_US","og_type":"article","og_title":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins","og_description":"Curious about what trendjacking actually means? Here\u2019s how 2026's biggest examples, from Heinz to the Empire State Building stunt, worked.","og_url":"https:\/\/entri.app\/blog\/what-is-trendjacking\/","og_site_name":"Entri Blog","article_publisher":"https:\/\/www.facebook.com\/entri.me\/","article_published_time":"2026-07-14T06:58:16+00:00","og_image":[{"width":750,"height":375,"url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp","type":"image\/webp"}],"author":"Surabhi Raveendran","twitter_card":"summary_large_image","twitter_creator":"@entri_app","twitter_site":"@entri_app","twitter_misc":{"Written by":"Surabhi Raveendran","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#article","isPartOf":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/"},"author":{"name":"Surabhi Raveendran","@id":"https:\/\/entri.app\/blog\/#\/schema\/person\/7b8f9d7bc43f2c2a314de3659894fc94"},"headline":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins","datePublished":"2026-07-14T06:58:16+00:00","mainEntityOfPage":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/"},"wordCount":1581,"publisher":{"@id":"https:\/\/entri.app\/blog\/#organization"},"image":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage"},"thumbnailUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp","articleSection":["Articles","Digital Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/","url":"https:\/\/entri.app\/blog\/what-is-trendjacking\/","name":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins","isPartOf":{"@id":"https:\/\/entri.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage"},"image":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage"},"thumbnailUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp","datePublished":"2026-07-14T06:58:16+00:00","description":"Curious about what trendjacking actually means? Here\u2019s how 2026's biggest examples, from Heinz to the Empire State Building stunt, worked.","breadcrumb":{"@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/entri.app\/blog\/what-is-trendjacking\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#primaryimage","url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp","contentUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/07\/Trendjacking_DM_61.webp","width":750,"height":375,"caption":"Trendjacking"},{"@type":"BreadcrumbList","@id":"https:\/\/entri.app\/blog\/what-is-trendjacking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/entri.app\/blog\/"},{"@type":"ListItem","position":2,"name":"Entri Skilling","item":"https:\/\/entri.app\/blog\/category\/entri-skilling\/"},{"@type":"ListItem","position":3,"name":"Digital Marketing","item":"https:\/\/entri.app\/blog\/category\/entri-skilling\/digital-marketing\/"},{"@type":"ListItem","position":4,"name":"Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins"}]},{"@type":"WebSite","@id":"https:\/\/entri.app\/blog\/#website","url":"https:\/\/entri.app\/blog\/","name":"Entri Blog","description":"","publisher":{"@id":"https:\/\/entri.app\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/entri.app\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/entri.app\/blog\/#organization","name":"Entri App","url":"https:\/\/entri.app\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png","contentUrl":"https:\/\/entri.app\/blog\/wp-content\/uploads\/2019\/10\/Entri-Logo-1.png","width":989,"height":446,"caption":"Entri App"},"image":{"@id":"https:\/\/entri.app\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/entri.me\/","https:\/\/x.com\/entri_app"]},{"@type":"Person","@id":"https:\/\/entri.app\/blog\/#\/schema\/person\/7b8f9d7bc43f2c2a314de3659894fc94","name":"Surabhi Raveendran","description":"Surabhi Raveendran is a content writer and English Literature postgraduate with a teaching background. She writes everything from blog posts to research pieces. She currently handles topics around Technical Skilling, Teacher Skilling and Digital Marketing.","sameAs":["https:\/\/www.linkedin.com\/in\/surabhi-raveendran\/"],"url":"https:\/\/entri.app\/blog\/author\/surabhi\/"}]}},"_links":{"self":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25653550","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/comments?post=25653550"}],"version-history":[{"count":1,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25653550\/revisions"}],"predecessor-version":[{"id":25653560,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/posts\/25653550\/revisions\/25653560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/media\/25653552"}],"wp:attachment":[{"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/media?parent=25653550"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/categories?post=25653550"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/entri.app\/blog\/wp-json\/wp\/v2\/tags?post=25653550"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}