{"id":25658502,"date":"2026-09-01T14:09:23","date_gmt":"2026-09-01T08:39:23","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25658502"},"modified":"2026-09-01T14:10:05","modified_gmt":"2026-09-01T08:40:05","slug":"diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/","title":{"rendered":"From Groceries to Gifting: How Blinkit, Zepto and Instamart are Expanding Categories Ahead of Diwali"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a96a4190cd88\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a96a4190cd88\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#Why_Quick_Commerce_is_Moving_Beyond_Groceries\" >Why Quick Commerce is Moving Beyond Groceries<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#What_Blinkit_Zepto_and_Instamart_are_Actually_Doing\" >What Blinkit, Zepto and Instamart are Actually Doing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#Why_this_Strategy_Works\" >Why this Strategy Works<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#What_this_Means_for_Brands\" >What this Means for Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Quick-commerce platforms have moved beyond emergency grocery runs. Blinkit, Zepto and Instamart now offer dedicated Diwali storefronts for sweets, hampers, d\u00e9cor and premium bundles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Diwali buying is urgent and sentimental, 10-minute delivery turns last\u2011minute gifting into a sustained revenue opportunity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Diwali 2026 is on November 8 (main festivities Nov 6 to Nov10). This gives the brands a clear, high\u2011intent window to plan.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blinkit, Zepto and Instamart now have festive\/gifting sections.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diwali 2025 festival trade hit \u20b96.05 lakh crore; gifts, jewellery and electronics rose fastest.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick commerce \u2013 ~33M monthly users, ~\u20b911,000 crore GMV\/month (early 2026).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blinkit: dry fruits, hampers, d\u00e9cor.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Zepto \u2013 electronics, beauty, fashion, jewellery, occasion gifting.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instamart: &#8220;Giftables&#8221; \u2013 chocolates, cakes, flowers, electronics, toys.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Festive SKUs boost basket value and often stay after the season.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brands need strong listings, stocked inventory, and city-level planning.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_Quick_Commerce_is_Moving_Beyond_Groceries\"><\/span><b>Why Quick Commerce is Moving Beyond Groceries<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Diwali changes shopping behaviour in a way few other periods do. Customers who normally order milk, eggs and vegetables suddenly start searching for sweets, dry fruits, gift hampers, home d\u00e9cor and last-minute presents.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a rare chance for platforms built on low-margin grocery orders to sell higher-value items to an audience already primed to spend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reports point that quick commerce sustained well over 100% growth against business-as-usual levels during the festive stretch, materially ahead of traditional e-commerce. This is an interesting combination with a high-margin occasion and a channel already outpacing the rest of retail. It explains why Blinkit, Zepto and Instamart are all leaning into gifting rather than treating Diwali as a routine sales bump.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also a discovery edge. A well-merchandised festive bundle often outperforms a standard grocery SKU because the intent is stronger and the decision is impulse-led. Someone remembers a gift is needed and wants it delivered before evening.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Blinkit_Zepto_and_Instamart_are_Actually_Doing\"><\/span><b>What Blinkit, Zepto and Instamart are Actually Doing<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25658504 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320.webp\" alt=\"Quick Commerce\" width=\"652\" height=\"220\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320.webp 1365w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-300x101.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-1024x345.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-768x259.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-150x51.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-750x253.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/5-e1788251425320-1140x384.webp 1140w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<h5><b>Blinkit<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">This platform has built a standing &#8220;Festive Gifting&#8221; storefront that runs across Diwali, Rakhi and other occasions, stocked with dry fruit gift packs, diffuser and home-d\u00e9cor gift sets, and traditional items like diyas and rangoli kits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of them are delivered via the same dark-store network that handles its grocery volumes. Blinkit is also Eternal&#8217;s (formerly Zomato) largest business by order value as of mid-2025. This gives it the scale to support seasonal category pushes without new infrastructure.<\/span><\/p>\n<h5><b>Zepto<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">This one has expanded well past groceries into electronics, fashion, beauty, home and kitchen, jewellery, and fitness. Along with these, there is a standing &#8220;Gifting&#8221; vertical covering birthdays, anniversaries, festive specials and corporate gifting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That breadth means a Zepto shopper can move from ordering vegetables to buying a Diwali hamper and festive lighting in the same app session. This positions it as a one-stop occasion store, not just a grocery run.<\/span><\/p>\n<h5><b>Swiggy Instamart<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">This platform took a slightly different route. Rather than only adding festive SKUs to its existing catalogue, Swiggy launched <\/span><b>Giftables<\/b><span style=\"font-weight: 400;\">. It is a curated-gifting category spanning chocolates, cakes, flowers, electronics, jewellery and toys, timed ahead of the year-end festive season and rolled out city by city starting with Bengaluru.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instamart has also run occasion-specific tie-ups such as a Raksha Bandhan collaboration with Kalyan Jewellers offering silver rakhis with 10-minute delivery. This reflects a broader pattern of quick commerce partnering with category specialists for occasion-led, non-grocery items.<\/span><\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h3><b>Category Expansion Snapshot<\/b><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Category<\/b><\/td>\n<td><b>What it Includes<\/b><\/td>\n<td><b>Why it Matters for Diwali<\/b><\/td>\n<td><b>Seen on<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sweets &amp; mithai<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Traditional sweets, dry fruits, festive boxes<\/span><\/td>\n<td><span style=\"font-weight: 400;\">High festive intent, strong gifting use case<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Blinkit, Zepto, Instamart<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gifting hampers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Curated hampers, gift cards, mixed bundles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Saves time for last-minute buyers<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto, Instamart<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Festive d\u00e9cor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Diyas, rangoli kits, lights, candles<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Converts celebration intent into impulse orders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Blinkit, Zepto<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Premium FMCG<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Chocolates, cookies, snacks, beauty sets<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Raises basket size and perceived value<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto, Instamart<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Jewellery &amp; gold<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Silver\/gold gift items, occasion jewellery<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Taps India&#8217;s traditional Diwali gold-buying habit<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto, Instamart<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Utility gifting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Electronics, accessories, home items<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Works for practical, corporate and adult gifting<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto, Blinkit, Instamart<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">These categories cluster around one buying moment. A shopper ordering sweets often adds dry fruits or d\u00e9cor in the same cart, lifting basket value without a separate purchase journey. That is the core commercial logic behind the expansion.<\/span><\/p>\n<h3><b>India&#8217;s Festive Retail Context (2025 Data)<\/b><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25658506 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833.webp\" alt=\"Diwali 2026\" width=\"498\" height=\"430\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833.webp 1000w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833-300x259.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833-768x663.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833-150x129.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/2149312395-e1788251597833-750x647.webp 750w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Figure<\/b><\/td>\n<td><b>Source<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Total Diwali 2025 trade (goods + services)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b96.05 lakh crore<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CAIT<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gifts&#8217; share of festive trade<\/span><\/td>\n<td><span style=\"font-weight: 400;\">7%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CAIT<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Gold &amp; jewellery&#8217;s share of festive trade<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">CAIT<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quick commerce monthly transacting users<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~33 million, 150+ cities<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redseer<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quick commerce GMV (early 2026, monthly)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">~\u20b911,000 crore, ~100% YoY growth<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redseer<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Why_this_Strategy_Works\"><\/span><b>Why this Strategy Works<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25658505 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785.webp\" alt=\"Quick Commerce\" width=\"555\" height=\"321\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785.webp 2560w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-300x173.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-1024x592.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-768x444.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-1536x888.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-2048x1184.webp 2048w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-150x87.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-750x434.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/14913926-scaled-e1788251504785-1140x659.webp 1140w\" sizes=\"auto, (max-width: 555px) 100vw, 555px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The approach works because it matches live search intent. Shoppers look for &#8220;Diwali gift hampers,&#8221; &#8220;dry fruits online&#8221; and &#8220;last-minute gifts near me&#8221;. So, platforms with dedicated festive pages capture that traffic instead of losing it elsewhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is also an operational edge. Since delivery infrastructure already exists, adding a festive category costs far less than launching a new vertical.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is exactly why platforms use Diwali as a low-risk window to trial premium, non-grocery lines that can stay in the catalogue if they perform well.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_this_Means_for_Brands\"><\/span><b>What this Means for Brands<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Brands in sweets, gifting, d\u00e9cor or premium FMCG should treat Diwali as a conversion-focused campaign, and not a branding exercise. What works best is a simple, gift-ready product:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">clear packaging<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a title using terms like &#8220;Diwali gift pack&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">pricing suited to impulse buying<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Because quick commerce runs on hyperlocal inventory, city-level stock planning matters more here than on traditional e-commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A hamper that sells out in one city&#8217;s dark stores can&#8217;t be redirected from another warehouse. Brands that plan inventory city by city tend to capture more of the festive spike.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Diwali has quietly become the moment quick commerce stops being a grocery-only channel and starts competing with marketplaces and specialty gifting stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blinkit&#8217;s festive storefront, Zepto&#8217;s expansion into jewellery and occasion-based gifting, and Instamart&#8217;s Giftables launch all point to the same conclusion. 10-minute delivery is now expected to handle celebration, not just consumption.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">India&#8217;s festive trade is at record levels and quick commerce is outgrowing every other retail format. This expansion looks less like a seasonal experiment and more like where these platforms are permanently headed.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/marketing-careers-in-quick-commerce\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Careers in Quick Commerce: Zepto, Blinkit &amp; the New Hiring Boom<\/b><\/a><b>\u00a0<\/b><\/td>\n<td style=\"text-align: center;\"><b><\/b><b><a href=\"https:\/\/entri.app\/blog\/quick-commerce-visibility\/\" target=\"_blank\" rel=\"noopener\">Quick Commerce Visibility: How D2C Brands Rank on Blinkit, Zepto &amp; Instamart<\/a><\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-quick-commerce-brands-are-winning-diwali\/\" target=\"_blank\" rel=\"noopener\"><b>How Quick Commerce Brands are Winning Diwali 2026<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-quick-commerce-brands-look-for-in-marketing-hires\/\" target=\"_blank\" rel=\"noopener\"><b>What Quick Commerce Brands Look for in Marketing Hires<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-to-become-an-influencer-marketing-manager-in-india\/\" target=\"_blank\" rel=\"noopener\"><b>How to Become an Influencer Marketing Manager in India<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/performance-marketing-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><b>Performance Marketing in the AI Era: How the Role is Changing<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div 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Blinkit, Zepto and Instamart now offer dedicated Diwali storefronts for sweets, hampers, d\u00e9cor and premium bundles.\u00a0 As Diwali buying is urgent and sentimental, 10-minute delivery turns last\u2011minute gifting into a sustained revenue opportunity.\u00a0 Diwali 2026 is on November 8 (main festivities Nov 6 to Nov10). This gives [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25658503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25658502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From Groceries to Gifting: How Blinkit, Zepto and Instamart are Expanding Categories Ahead of Diwali<\/title>\n<meta name=\"description\" content=\"Explore how Blinkit, Zepto and Instamart are moving beyond groceries this Diwali to win festive shoppers and raise order value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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