{"id":25659460,"date":"2026-09-11T14:12:14","date_gmt":"2026-09-11T08:42:14","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25659460"},"modified":"2026-09-11T14:12:14","modified_gmt":"2026-09-11T08:42:14","slug":"quick-commerce-vs-traditional-e-commerce","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/","title":{"rendered":"Quick Commerce vs Traditional E-commerce: Which One Dominates the Market During Diwali?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aa3d8c726196\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aa3d8c726196\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Quick_Commerce_vs_Traditional_E-commerce_What_is_the_Real_Difference\" >Quick Commerce vs Traditional E-commerce: What is the Real Difference?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Diwali_2025_Recap_The_Numbers_that_Set_the_Stage\" >Diwali 2025 Recap: The Numbers that Set the Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#What_Diwali_2026_Looks_Like_so_Far\" >What Diwali 2026 Looks Like so Far<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Why_Quick_Commerce_Keeps_Gaining_Ground\" >Why Quick Commerce Keeps Gaining Ground<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Where_Traditional_E-commerce_Still_Wins\" >Where Traditional E-commerce Still Wins<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#The_Verdict_Who_Actually_Dominates\" >The Verdict: Who Actually Dominates?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#What_this_Means_for_Brands_and_Marketers\" >What this Means for Brands and Marketers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Traditional e-commerce still holds the lion&#8217;s share of India&#8217;s festive shopping budget. But quick commerce is closing the gap a lot faster than anyone foresaw.<\/p>\n<p>During Diwali 2025, overall e-commerce sales leapt 24% year on year whilst quick commerce sales skyrocketed 120%. And as we head into Diwali 2026 D2C brands are expecting growth in their festival sales of 35 to 40% \u2013 up from 47% in 2025 &amp; 34% the year before that.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Traditional e-commerce still leads in absolute festive sales value.<\/li>\n<li>Quick commerce is the fastest-growing festive channel by a wide margin.<\/li>\n<li>Diwali 2025 \u2013 e-commerce orders +24% YoY. Quick commerce orders +120% YoY (Unicommerce).<\/li>\n<li>Tier II cities drove last Diwali\u2019s growth with 28% YoY order rise.<\/li>\n<li>Quick commerce now spans gifting, electronics, beauty, home d\u00e9cor and smaller festivals.<\/li>\n<li>Blinkit, Zepto and Swiggy Instamart together process ~9.5 million orders\/day (Aug 2026).<\/li>\n<li>D2C brands saw 47% Diwali GMV growth in 2025. 35% to 40% growth projected for 2026.<\/li>\n<li>Traditional e-commerce leads in high-value planned buys (electronics, appliances, fashion).<\/li>\n<li>Non-metro India drives volume \u2013 80%+ of some marketplaces\u2019 sales. 66% of new D2C orders.<\/li>\n<li>Diwali 2026 expected \u201chealthy in value, measured in volume,\u201d with premium and value buying.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Quick_Commerce_vs_Traditional_E-commerce_What_is_the_Real_Difference\"><\/span><strong>Quick Commerce vs Traditional E-commerce: What is the Real Difference?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25659465 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872.webp\" alt=\"Quick Commerce\" width=\"599\" height=\"399\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872.webp 1500w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-300x200.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-1024x683.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-768x512.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-150x100.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-750x500.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/872-1140x760.webp 1140w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/p>\n<p>Quick commerce (q-commerce) platforms like Blinkit, Zepto, and Swiggy Instamart deliver orders within 10 to 30 minutes using hyperlocal dark stores.<\/p>\n<p>Traditional e-commerce players like Amazon and Flipkart rely on centralized warehouses and typically deliver within one to three days.<\/p>\n<p>The gap isn&#8217;t just about speed. It is about purpose. Q-commerce wins impulse, urgent, and small-basket purchases, while traditional e-commerce still owns planned, high-value, wide-assortment shopping such as electronics, fashion, and appliances.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Dimension<\/strong><\/td>\n<td><strong>Traditional E-commerce (Amazon, Flipkart)<\/strong><\/td>\n<td><strong>Quick Commerce (Blinkit, Zepto, Instamart)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Delivery time<\/td>\n<td>1\u20133 days, same-day in select cities<\/td>\n<td>10\u201330 minutes via dark stores<\/td>\n<\/tr>\n<tr>\n<td>Primary use case<\/td>\n<td>Planned purchases, electronics, fashion, gifting<\/td>\n<td>Impulse buys, groceries, last-minute essentials<\/td>\n<\/tr>\n<tr>\n<td>Inventory model<\/td>\n<td>Centralised warehouses, pan-India reach<\/td>\n<td>Decentralised dark stores, metro-focused<\/td>\n<\/tr>\n<tr>\n<td>Diwali 2025 order growth (YoY)<\/td>\n<td>24%<\/td>\n<td>120%<\/td>\n<\/tr>\n<tr>\n<td>Typical AOV (Diwali 2025)<\/td>\n<td>Higher, driven by electronics and fashion baskets<\/td>\n<td>Zepto ~\u20b9850; Instamart ~\u20b9950 during Diwali peak<\/td>\n<\/tr>\n<tr>\n<td>Reach<\/td>\n<td>Strong in Tier II\/III cities and rural India<\/td>\n<td>Concentrated in metros and large urban centres<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Diwali_2025_Recap_The_Numbers_that_Set_the_Stage\"><\/span><strong>Diwali 2025 Recap: The Numbers that Set the Stage<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unicommerce&#8217;s analysis of over 150 million festive-period transactions found that India&#8217;s e-commerce sector closed Diwali 2025 with 24% YoY growth in order volumes and 23% growth in GMV.<\/p>\n<p>Quick commerce was the standout performer, with order volumes up 120% YoY. This is well ahead of brand websites (33% growth) and marketplaces. It held the largest overall share at 38% but grew a more modest 8%.<\/p>\n<p>Tier II cities were the driving force behind regional growth at 28%,just squeezing past the metros and Tier I cities at 24%. Meanwhile Tier III towns were up 23%.<\/p>\n<p>Another interesting trend is that the way people were paying for things is changing, prepay orders went up 26% and cash-on-delivery GMV is actually rising even faster, 35%, suggesting people are buying bigger-ticket items cash on delivery.<\/p>\n<p>On a separate note, Redseer was forecasting that India&#8217;s overall festive season GMV (a 30 to 35 day period leading up to Diwali 2025) was going to hit around 13 billion, up 20 to 25% year on year.<\/p>\n<p>This is supposed to be the strongest festive season in five years, with quick commerce in particular expected to more than double.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Diwali_2026_Looks_Like_so_Far\"><\/span><strong>What Diwali 2026 Looks Like so Far<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As India enters the 2026 festive season, analysts describe it as &#8220;healthy in value terms but more measured in volume terms,&#8221; per Counterpoint Research. The rising costs are making shoppers more selective, even as premium electronics keep performing well.<\/p>\n<p>One of the clearest signs that the 2026 Diwali season is already shaping up to be a big one is coming from D2C brands. GMV around Diwali has been growing a lot: up 34% year on year in 2024 and then even faster at 47% year on year in 2025.<\/p>\n<p>And D2C brands are forecasting a slightly slower but still very strong growth of 35 to 40% year on year in 2026 according to Fynd.<\/p>\n<p>Another way that festive demand is changing is that people are buying more stuff leading up to the main event. Even before Navratri , D2C order volumes were already up 16% year on year by August 2025.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Quick_Commerce_Keeps_Gaining_Ground\"><\/span><strong>Why Quick Commerce Keeps Gaining Ground<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25659466 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781.webp\" alt=\"Quick Commerce\" width=\"501\" height=\"290\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781.webp 2560w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-300x173.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-1024x592.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-768x444.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-1536x888.webp 1536w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-2048x1184.webp 2048w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-150x87.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-750x434.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/33812572_6175129-scaled-e1789115865781-1140x659.webp 1140w\" sizes=\"auto, (max-width: 501px) 100vw, 501px\" \/><\/p>\n<p>Convenience and ritual completion are increasingly outweighing pure discount-hunting during festive shopping. Quick commerce platforms have used this shift to move well beyond groceries.<\/p>\n<ul>\n<li>\n<h5><strong>Category Expansion:<\/strong><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Zepto now builds festive SKUs around occasion and region \u2013 including smaller festivals like Ekadashi and Teej \u2013 alongside pushes into electronics, beauty, and gifting.<\/p>\n<ul>\n<li>\n<h5><strong>Scale:<\/strong><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">As of August 2026, quick commerce platforms processed roughly 9 to 9.5 million orders a day combined, led by Blinkit (3.4 to 3.6 million\/day), Zepto (2.4 to 2.6 million\/day), and Instamart (1.3 to 1.45 million\/day), per Datum Intelligence.<\/p>\n<ul>\n<li>\n<h5><strong>Peak-Festival Intensity:<\/strong><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">During Diwali 2025, Zepto said it had a whopping 20 lakh (2 million) orders in a single day \u2013 that is a 30 to 40% lead over its nearest rival.<\/p>\n<ul>\n<li>\n<h5><strong>AI-Assisted Discovery:<\/strong><\/h5>\n<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">A lot of platforms are using AI to give customers a more personal experience, and to spot local trends. This means that browsing is becoming buying as they are getting just the right products in front of them at just the right time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Where_Traditional_E-commerce_Still_Wins\"><\/span><strong>Where Traditional E-commerce Still Wins<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even though quick commerce is really growing, traditional e-commerce is still the first choice for people who are buying big, expensive items. This is because they are offering far deeper discounts, no-cost EMI and a wider range of products than any of the quick commerce platforms can offer.<\/p>\n<p>Electronics, large appliances and fashion are all still going to Amazon and Flipkart for these kinds of purchases.<\/p>\n<p>Reach is another advantage. Non-metro India is where much of the festive volume actually lives:<\/p>\n<ul>\n<li>Snapdeal reports more than 80% of its sales come from non-metro regions.<\/li>\n<li>Meesho says 73% of its Rakhi-period orders came from non-metro markets.<\/li>\n<li>The Infisum report found 66% of new D2C orders now originate from Tier II and Tier III cities.<\/li>\n<\/ul>\n<p>Traditional marketplaces are also the bigger job creators this season. Amazon India alone has created over 1.6 lakh seasonal roles across 400+ cities. Whereas Meesho has the potential to enable over 10 lakh indirect seasonal jobs through its seller and logistics network.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Verdict_Who_Actually_Dominates\"><\/span><strong>The Verdict: Who Actually Dominates?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Traditional e-commerce still dominates in absolute sales value and category depth. Quick commerce dominates in growth rate, order frequency, and urban impulse-buying.<\/p>\n<p>The two aren&#8217;t really competing head-on so much as splitting festive demand by occasion:\u00a0Snapdeal&#8217;s CEO put it plainly, describing quick commerce as &#8220;largely solving for immediacy in metro India,&#8221;. However, value-driven and considered shopping still routes through traditional marketplaces and non-metro-focused platforms.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Aspect<\/strong><\/td>\n<td><strong>Winner<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Absolute festive GMV<\/td>\n<td>Traditional e-commerce<\/td>\n<\/tr>\n<tr>\n<td>Order growth rate<\/td>\n<td>Quick commerce<\/td>\n<\/tr>\n<tr>\n<td>High-value\/planned purchases<\/td>\n<td>Traditional e-commerce<\/td>\n<\/tr>\n<tr>\n<td>Impulse\/last-minute purchases<\/td>\n<td>Quick commerce<\/td>\n<\/tr>\n<tr>\n<td>Non-metro and rural reach<\/td>\n<td>Traditional e-commerce<\/td>\n<\/tr>\n<tr>\n<td>Speed and convenience<\/td>\n<td>Quick commerce<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"What_this_Means_for_Brands_and_Marketers\"><\/span><strong>What this Means for Brands and Marketers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Instead of seeing the two channels as rivals, brands should treat them as complementary \u2013 traditional marketplaces being the go to for discovery, high value sales and reaching shoppers in smaller cities and towns.<\/p>\n<p>In contrast, quick commerce is all about keeping customers coming back, getting them to buy stuff on impulse and topping up their festive stockpiles.<\/p>\n<p>When it comes to content and campaigns, this split should be reflected. The likelihood of someone searching for &#8220;best Diwali laptop deals&#8221; is very different to the same person searching &#8220;Diwali sweets delivered near me&#8221;.<\/p>\n<p>Each deserves its own landing page, and probably its own FAQ block and schema markup rather than just slapping them onto a generic festive page.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diwali 2026 isn&#8217;t going to be a showdown between quick commerce and traditional e-commerce. It is going to remind us all that both have carved out their own little niches and are pretty well fixed in place.<\/p>\n<p>Traditional platforms still carry the bulk of the festive sales and remain unparalleled for bigger purchase, longer term planning, especially outside the big Indian cities.<\/p>\n<p>Quick commerce on the other hand is still going from strength to strength, widening its lead in speed, frequency and all the categories it has got a foothold in. And all that does is take it another step closer to being the default way Indians in urban centres get all their festival shopping done.<\/p>\n<p>The real story of this Diwali isn&#8217;t whether one model is best, its how fast the line between them is getting blurred.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/marketing-careers-in-quick-commerce\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Careers in Quick Commerce: Zepto, Blinkit &amp; the New Hiring Boom<\/b><\/a><b>\u00a0<\/b><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-quick-commerce-brands-look-for-in-marketing-hires\/\" target=\"_blank\" rel=\"noopener\"><b>What Quick Commerce Brands Look for in Marketing Hires<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-quick-commerce-brands-are-winning-diwali\/\" target=\"_blank\" rel=\"noopener\"><b>How Quick Commerce Brands are Winning Diwali 2026<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/quick-commerce-visibility\/\" target=\"_blank\" rel=\"noopener\"><b>Quick Commerce Visibility: How D2C Brands Rank on Blinkit, Zepto &amp; Instamart<\/b><\/a>\u00a0<b><\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-to-become-an-influencer-marketing-manager-in-india\/\" target=\"_blank\" rel=\"noopener\"><b>How to Become an Influencer Marketing Manager in India<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/performance-marketing-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><b>Performance Marketing in the AI Era: How the Role is Changing<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; 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AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Fitness Trainer\">Fitness Trainer<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"Airport Management Course\">Airport Management Course<\/option><option value=\"Personal Finance\">Personal Finance<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Analytics\">Data Analytics<\/option><option value=\"Cyber Security\">Cyber Security<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><option value=\"Ui Ux Design\">Ui Ux Design<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"ACCA\">ACCA<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; 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But quick commerce is closing the gap a lot faster than anyone foresaw. During Diwali 2025, overall e-commerce sales leapt 24% year on year whilst quick commerce sales skyrocketed 120%. And as we head into Diwali 2026 D2C brands are expecting growth in [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25659461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25659460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quick Commerce vs Traditional E-commerce: Which One Dominates the Market During Diwali?<\/title>\n<meta name=\"description\" content=\"Quick commerce grew 5x faster than traditional e-commerce last Diwali. Here&#039;s what the data says about who really wins India&#039;s festive shopping season in 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quick Commerce vs Traditional E-commerce: Which One Dominates the Market During Diwali?\" \/>\n<meta property=\"og:description\" content=\"Quick commerce grew 5x faster than traditional e-commerce last Diwali. Here&#039;s what the data says about who really wins India&#039;s festive shopping season in 2026.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/entri.app\/blog\/quick-commerce-vs-traditional-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Entri Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/entri.me\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-11T08:42:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/Quick-Commerce-vs-Traditional-E-Commerce_DM_61.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Surabhi Raveendran\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@entri_app\" \/>\n<meta name=\"twitter:site\" content=\"@entri_app\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Surabhi Raveendran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/\"},\"author\":{\"name\":\"Surabhi Raveendran\",\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/#\\\/schema\\\/person\\\/7b8f9d7bc43f2c2a314de3659894fc94\"},\"headline\":\"Quick Commerce vs Traditional E-commerce: Which One Dominates the Market During Diwali?\",\"datePublished\":\"2026-09-11T08:42:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/\"},\"wordCount\":1505,\"publisher\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entri.app\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Quick-Commerce-vs-Traditional-E-Commerce_DM_61.webp\",\"articleSection\":[\"Articles\",\"Digital Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/\",\"url\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/\",\"name\":\"Quick Commerce vs Traditional E-commerce: Which One Dominates the Market During Diwali?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/entri.app\\\/blog\\\/quick-commerce-vs-traditional-e-commerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/entri.app\\\/blog\\\/wp-content\\\/uploads\\\/2026\\\/09\\\/Quick-Commerce-vs-Traditional-E-Commerce_DM_61.webp\",\"datePublished\":\"2026-09-11T08:42:14+00:00\",\"description\":\"Quick commerce grew 5x faster than traditional e-commerce last Diwali. 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