{"id":25660771,"date":"2026-09-23T14:13:52","date_gmt":"2026-09-23T08:43:52","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25660771"},"modified":"2026-09-23T14:14:51","modified_gmt":"2026-09-23T08:44:51","slug":"zeptos-10-minute-delivery-marketing-case-study","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/","title":{"rendered":"Zepto&#8217;s 10-Minute Delivery Marketing Case Study"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ab3a0d7bf428\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ab3a0d7bf428\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#The_Core_Proposition_Speed_as_the_Product\" >The Core Proposition: Speed as the Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Inside_the_Dark-Store_Engine\" >Inside the Dark-Store Engine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#The_Marketing_Playbook_Category_Expansion_as_Growth_Strategy\" >The Marketing Playbook: Category Expansion as Growth Strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Retail_Media_The_Hidden_Profit_Lever\" >Retail Media: The Hidden Profit Lever<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Zepto_vs_Blinkit_vs_Instamart_Where_it_Stands_in_2026\" >Zepto vs Blinkit vs Instamart: Where it Stands in 2026<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Why_the_%E2%80%9C10-Minute%E2%80%9D_Promise_Changes_Consumer_Behaviour\" >Why the &#8220;10-Minute&#8221; Promise Changes Consumer Behaviour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#The_IPO_Reality_Check\" >The IPO Reality Check<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#What_Marketers_and_D2C_Brands_Can_Learn\" >What Marketers and D2C Brands Can Learn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/entri.app\/blog\/zeptos-10-minute-delivery-marketing-case-study\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Zepto built India&#8217;s fastest-scaling quick commerce brand by selling speed itself, not groceries. That single-minded positioning is reinforced by a dense dark-store network and a high-margin advertising business. It helped the company nearly double its revenue in FY26.<\/p>\n<p>Zepto&#8217;s operating revenue rose to \u20b922,623.6 crore in FY26 from \u20b911,109.9 crore a year earlier, even as it continues to work through steep losses on its path to an eventual public listing.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Zepto made \u201c10 minutes\u201d its product, not just a delivery promise.<\/li>\n<li>Operated 1,139 dark stores across 66 cities (March 2026). 1\/3+ franchise-run.<\/li>\n<li>FY26 revenue nearly doubled to \u20b922,624 crore; net loss up 26% to \u20b95,905 crore.<\/li>\n<li>Loss per order fell \u20b9136\u2192\u20b979. Gross margin rose 12.8%\u219218.6%.<\/li>\n<li>Ads (~90% margin) are most profitable, though only ~7% of revenue.<\/li>\n<li>Basket size \u20b9387 (vs Blinkit \u20b9525, Instamart \u20b9504). It wins on frequency.<\/li>\n<li>2026 IPO delayed to early 2027 over valuation concerns.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"The_Core_Proposition_Speed_as_the_Product\"><\/span><strong>The Core Proposition: Speed as the Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25660774 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/primary-logo.webp\" alt=\"Zepto\" width=\"260\" height=\"87\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/primary-logo.webp 281w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/primary-logo-150x50.webp 150w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/p>\n<p>While Blinkit and Instamart initially competed on assortment and discounts, Zepto&#8217;s messaging stayed relentlessly narrow. This is \u2013 convenience measured in minutes. This promise only works because of infrastructure.<\/p>\n<p>Hyperlocal dark stores are placed close enough to customers to make a 10-minute window physically achievable. That constraint shaped everything from store site selection to SKU curation, turning a logistics metric into the entire brand identity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Inside_the_Dark-Store_Engine\"><\/span><strong>Inside the Dark-Store Engine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zepto&#8217;s credibility rests on its warehouse density. Each dark store typically holds a curated assortment for immediate dispatch, and the company has steadily pushed down the average distance per order. This happens while raising orders processed per store per day.<\/p>\n<h3><strong>Zepto Unit Economics (FY24 vs FY26)<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>FY24<\/strong><\/td>\n<td><strong>FY26<\/strong><\/td>\n<td><strong>What It Signals<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Operating Revenue<\/td>\n<td>\u20b94,454.5 Cr<\/td>\n<td>\u20b922,623.6 Cr<\/td>\n<td>Revenue scaled ~5x in two years<\/td>\n<\/tr>\n<tr>\n<td>Adjusted EBITDA Loss\/Order<\/td>\n<td>\u2014<\/td>\n<td>\u20b978.75 (from \u20b9136.15 in FY25)<\/td>\n<td>Losses narrowing, not eliminated<\/td>\n<\/tr>\n<tr>\n<td>Cost per Order<\/td>\n<td>\u2014<\/td>\n<td>\u20b9151 (from \u20b9185 in FY25)<\/td>\n<td>Fixed-cost dilution is working<\/td>\n<\/tr>\n<tr>\n<td>Gross Margin<\/td>\n<td>\u2014<\/td>\n<td>18.6% (from 12.8% in FY25)<\/td>\n<td>Product economics improving<\/td>\n<\/tr>\n<tr>\n<td>Orders per Store per Day<\/td>\n<td>1,325<\/td>\n<td>1,677<\/td>\n<td>Density gains reduce per-order cost<\/td>\n<\/tr>\n<tr>\n<td>Average Distance per Order<\/td>\n<td>2.05 km<\/td>\n<td>1.78 km<\/td>\n<td>Tighter store network, faster delivery<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Note:\u00a0<\/strong><\/p>\n<p>Zepto reports Net Revenue Value (NRV), not GMV, making cross-platform comparisons imperfect.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Marketing_Playbook_Category_Expansion_as_Growth_Strategy\"><\/span><strong>The Marketing Playbook: Category Expansion as Growth Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zepto extended its speed promise beyond groceries to raise average order value and deepen daily-use occasions, without diluting the core brand.<\/p>\n<h3><strong>Category Expansion<\/strong><\/h3>\n<table>\n<tbody>\n<tr>\n<td><strong>Category<\/strong><\/td>\n<td><strong>Examples<\/strong><\/td>\n<td><strong>Marketing Role<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Core Groceries<\/td>\n<td>Staples, fresh produce, dairy<\/td>\n<td>Builds daily-use habit and frequency<\/td>\n<\/tr>\n<tr>\n<td>Zepto Caf\u00e9<\/td>\n<td>Coffee, snacks, ready-to-eat<\/td>\n<td>Extends speed to impulse, non-grocery occasions<\/td>\n<\/tr>\n<tr>\n<td>Pharmacy<\/td>\n<td>10-minute medicine delivery<\/td>\n<td>High-frequency, better-margin adjacency<\/td>\n<\/tr>\n<tr>\n<td>Festive &amp; Gifting<\/td>\n<td>Sweets, hampers, jewellery, electronics<\/td>\n<td>Lifts basket size during high-intent occasions<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Each expansion reused the same dark-store infrastructure, so Zepto grew its addressable basket without building a parallel supply chain. This is a capital-efficient way to chase a higher AOV than its \u20b9387 baseline.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Retail_Media_The_Hidden_Profit_Lever\"><\/span><strong>Retail Media: The Hidden Profit Lever<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zepto&#8217;s advertising business reported roughly \u20b91,636 crore in FY26 revenue. This includes brands paying for sponsored placements and category visibility inside the app. It is a small slice of total revenue (about 7%). But it carries near-90% margin because it adds no fulfilment cost.<\/p>\n<p>For D2C brands, this means Zepto increasingly functions as a retail-media channel, closer to Amazon Ads than a pure delivery partner, and ad rates on the platform can climb sharply during festive peaks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zepto_vs_Blinkit_vs_Instamart_Where_it_Stands_in_2026\"><\/span><strong>Zepto vs Blinkit vs Instamart: Where it Stands in 2026<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table>\n<tbody>\n<tr>\n<td><strong>Metric<\/strong><\/td>\n<td><strong>Zepto<\/strong><\/td>\n<td><strong>Blinkit<\/strong><\/td>\n<td><strong>Instamart<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Dark Stores (Mar 2026)<\/td>\n<td>1,139<\/td>\n<td>~2,243<\/td>\n<td>~1,143<\/td>\n<\/tr>\n<tr>\n<td>Average Order Value<\/td>\n<td>~\u20b9387<\/td>\n<td>~\u20b9525<\/td>\n<td>~\u20b9504<\/td>\n<\/tr>\n<tr>\n<td>Estimated Market Share<\/td>\n<td>~22%<\/td>\n<td>~46-48%<\/td>\n<td>~22-24%<\/td>\n<\/tr>\n<tr>\n<td>FY26 Profitability<\/td>\n<td>Adjusted EBITDA-negative<\/td>\n<td>Adjusted EBITDA-positive<\/td>\n<td>Adjusted EBITDA-negative<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Blinkit leads on scale and is already posting positive adjusted EBITDA. Instamart leans on Swiggy&#8217;s cross-sell base. Zepto&#8217;s differentiator is order velocity and frequency rather than basket size.<\/p>\n<p>It briefly overtook Instamart on quarterly order volumes in early FY26, even while trailing both rivals on AOV and total store count.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_%E2%80%9C10-Minute%E2%80%9D_Promise_Changes_Consumer_Behaviour\"><\/span><strong>Why the &#8220;10-Minute&#8221; Promise Changes Consumer Behaviour<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-25660775 \" src=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640.webp\" alt=\"Zepto Case Study\" width=\"502\" height=\"282\" srcset=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640.webp 1500w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-300x168.webp 300w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-1024x574.webp 1024w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-768x431.webp 768w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-150x84.webp 150w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-750x421.webp 750w, https:\/\/entri.app\/blog\/wp-content\/uploads\/2026\/09\/7640-1140x639.webp 1140w\" sizes=\"auto, (max-width: 502px) 100vw, 502px\" \/><\/p>\n<p>Zepto&#8217;s marketing sells time back to urban shoppers rather than positioning itself as a full grocery replacement. Most users still do larger monthly shopping runs elsewhere and turn to Zepto for top-ups, forgotten items, and last-minute needs.<\/p>\n<p>This is an &#8220;emergency utility&#8221; frame that lowers the psychological barrier to trying the app.\u00a0Instant gratification compounds this.<\/p>\n<p>As the gap between ordering and receiving is compressed to minutes, categories like Zepto Caf\u00e9 convert speed into an everyday indulgence rather than just a grocery fix. This repeated, low-risk usage is what gradually turns occasional top-up orders into habitual ones.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2 dir=\"ltr\"><span class=\"ez-toc-section\" id=\"The_IPO_Reality_Check\"><\/span><strong>The IPO Reality Check<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p dir=\"ltr\">Zepto filed its updated draft prospectus with SEBI in June 2026, aiming to raise \u20b98,010 crore through a fresh issue alongside an offer-for-sale of existing shares. However, in late July 2026 the company postponed its listing by roughly two to three quarters.<\/p>\n<p dir=\"ltr\">It is expected between February and May 2027. It is instead raised over \u20b91,000 crore in a pre-IPO round at a valuation of about $4.5 billion, down sharply from the $7 billion mark investors had assigned in late 2025.<\/p>\n<p dir=\"ltr\">The gap reflects investor caution: while Zepto&#8217;s unit economics are improving, it remains the least profitable of the three major quick commerce players on an adjusted EBITDA basis.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Marketers_and_D2C_Brands_Can_Learn\"><\/span><strong>What Marketers and D2C Brands Can Learn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Treat availability as marketing<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">High fill rate at the dark-store level often outperforms higher ad spend against stockouts.<\/p>\n<ul>\n<li><strong>Plan inventory hyperlocally<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">National stock levels mean little if a specific pin code&#8217;s dark store runs out.<\/p>\n<ul>\n<li><strong>Use festive windows to test premium SKUs<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Occasion-led demand (gifting, beauty, electronics) tolerates higher price points.<\/p>\n<ul>\n<li><strong>Treat quick commerce apps as ad platforms<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">They are not just fulfilment partners, when planning budgets.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Zepto&#8217;s case study is really about disciplined narrowing. One promise, reinforced by infrastructure, is extended carefully into adjacent categories. The company has proven it can grow revenue and narrow losses simultaneously.<\/p>\n<p>But FY26&#8217;s numbers also show it hasn&#8217;t yet matched Blinkit on profitability or basket size. Whether &#8220;10 minutes&#8221; alone can carry a public-market valuation is the open question its delayed IPO leaves for 2027.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><b>\u00a0<\/b><a href=\"https:\/\/entri.app\/blog\/khuch-khas-hai-cadbury-dairy-milk\/\" target=\"_blank\" rel=\"noopener\"><b>Cadbury &#8220;Kuch Khaas Hai&#8221; Campaign Case Study<\/b><\/a><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-to-learn-from-fevicols-iconic-ad-campaign-case-study\/\" target=\"_blank\" rel=\"noopener\"><b>What to Learn from Fevicol&#8217;s Iconic Ad Campaign Case Study<\/b><\/a><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/diwali-gifting-blinkit-zepto-instamart-quick-commerce-expansion\/\" target=\"_blank\" rel=\"noopener\"><b>From Groceries to Gifting: How Blinkit, Zepto and Instamart are Expanding Categories Ahead of Diwali<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-quick-commerce-brands-are-winning-diwali\/\" target=\"_blank\" rel=\"noopener\"><b>How Quick Commerce Brands are Winning Diwali 2026<\/b><\/a><b>\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/marketing-strategy-of-top-confectionery-snacks-brands\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Strategy of Confectionery and Snacks Brands<\/b><\/a><b>\u00a0<\/b><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/quick-commerce-visibility\/\" target=\"_blank\" rel=\"noopener\"><b>Quick Commerce Visibility: How D2C Brands Rank on Blinkit, Zepto &amp; Instamart<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div 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speed itself, not groceries. That single-minded positioning is reinforced by a dense dark-store network and a high-margin advertising business. It helped the company nearly double its revenue in FY26. Zepto&#8217;s operating revenue rose to \u20b922,623.6 crore in FY26 from \u20b911,109.9 crore a year earlier, even as [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25660772,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25660771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zepto&#039;s 10-Minute Delivery Marketing Case Study<\/title>\n<meta name=\"description\" content=\"Zepto turned 10-minute delivery into a brand identity. 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