{"id":25662326,"date":"2026-10-09T18:32:04","date_gmt":"2026-10-09T13:02:04","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25662326"},"modified":"2026-10-09T18:32:04","modified_gmt":"2026-10-09T13:02:04","slug":"how-brands-plan-diwali-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/","title":{"rendered":"How Brands Plan Diwali Marketing Campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ac8fb49815d5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ac8fb49815d5\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#What_Timeline_do_Brands_Follow_for_Diwali_Marketing\" >What Timeline do Brands Follow for Diwali Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#Why_do_Emotion-First_Campaigns_Beat_Discount-First_Ones\" >Why do Emotion-First Campaigns Beat Discount-First Ones?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#Which_Channels_do_Brands_Use_for_Diwali_Campaigns\" >Which Channels do Brands Use for Diwali Campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#How_do_Brands_Use_Data_and_Personalization\" >How do Brands Use Data and Personalization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#Why_is_Dhanteras_Planned_as_a_Separate_Campaign\" >Why is Dhanteras Planned as a Separate Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#How_do_Content_and_SEO_Support_a_Diwali_Campaign\" >How do Content and SEO Support a Diwali Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#How_do_Brands_Work_with_Influencers_and_Creators\" >How do Brands Work with Influencers and Creators?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#What_do_Brands_Measure_After_Diwali\" >What do Brands Measure After Diwali?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#How_Can_You_Learn_to_Plan_a_Diwali_Campaign_Like_a_Brand\" >How Can You Learn to Plan a Diwali Campaign Like a Brand?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#What_Mistakes_Should_You_Avoid\" >What Mistakes Should You Avoid?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Brands tend to run Diwali campaigns for about six to eight weeks. It all kicks off with planning and a few teasers before shifting into high gear with gifting content and then a final push to get sales rolling on Dhanteras.<\/p>\n<p>Rather than throwing out early discounts, brands usually find that emotional, ritual-led messaging really resonates with customers.<\/p>\n<p>Diwali in 2026 falls on a Sunday, 8 November, with Dhanteras hitting on a Friday, 6 November. This just happens to be 19 days later than the same time last year.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><strong>Key Takeaways<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Treat Diwali as a six-to-eight-week funnel, not a 48-hour sale.<\/li>\n<li>Lead with emotions and rituals before discounts.<\/li>\n<li>Match each channel to a job \u2013 TV and YouTube for emotion, Reels for sharing, WhatsApp for offers, marketplaces and quick commerce for conversion.<\/li>\n<li>Run Dhanteras as its own mini-campaign with separate pages and creatives.<\/li>\n<li>Publish gifting guides early so you capture research traffic before ad costs climb.<\/li>\n<li>Track recall, shares, revenue and repeat purchases.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_Timeline_do_Brands_Follow_for_Diwali_Marketing\"><\/span><strong>What Timeline do Brands Follow for Diwali Marketing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The Realize Festive Playbook for 2026 says that festive consideration should really start kicking in no more than 8 weeks before the peak. Different categories like tech, jewellery and travel follow their own timing though.<\/p>\n<p>You also can&#8217;t ignore the fact that marketplaces have conditioned shoppers to expect deals to be popping up early on too:Amazon&#8217;s Great Indian Festival started up on 8 October 2026, for instance, as did Flipkart&#8217;s Big Billion Days on 9 October.<\/p>\n<p>And online sales? Redseer just reported that festive e-commerce sales blew past \u20b960,000 crore in the first 11 days of the 2025 season. That\u2019s a rise of 20% to 22%.And then there&#8217;s quick commerce \u2013 which is starting to take up more and more in the budget.<\/p>\n<p>The Pitch Madison Advertising Report 2026 reckoned that quick-commerce ad spend jumped up from \u20b91,325 crore in 2024 to \u20b94,000 crore in 2025 \u2013 and it is forecast to reach \u20b96,000 crore this year.<\/p>\n<p>This is roughly four weeks before Diwali.Here is the typical phased plan, mapped to 2026 dates.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Phase<\/strong><\/td>\n<td><strong>Timing<\/strong><\/td>\n<td><strong>2026 window<\/strong><\/td>\n<td><strong>Focus<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Plan and produce<\/td>\n<td>8\u20136 weeks before<\/td>\n<td>Mid-September<\/td>\n<td>Brief, scripts, creator onboarding, landing pages<\/td>\n<\/tr>\n<tr>\n<td>Tease and warm up<\/td>\n<td>6\u20134 weeks before<\/td>\n<td>Late September\u201310 October<\/td>\n<td>Teasers, waitlists, WhatsApp and email list growth<\/td>\n<\/tr>\n<tr>\n<td>Research and gifting<\/td>\n<td>4\u20132 weeks before<\/td>\n<td>11\u201325 October<\/td>\n<td>Gifting guides, creator hauls, marketplace visibility<\/td>\n<\/tr>\n<tr>\n<td>Peak and Dhanteras<\/td>\n<td>Final 10 days<\/td>\n<td>29 October\u20138 November<\/td>\n<td>Flash offers, no-cost EMI, retail media<\/td>\n<\/tr>\n<tr>\n<td>Retain<\/td>\n<td>7\u201310 days after<\/td>\n<td>9\u201318 November<\/td>\n<td>Reviews, reactivation, loyalty offers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Compress the plan into a four-week sprint. Use the full timeline next year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_do_Emotion-First_Campaigns_Beat_Discount-First_Ones\"><\/span><strong>Why do Emotion-First Campaigns Beat Discount-First Ones?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diwali is a high-emotion purchase season. So the campaigns people remember sell a feeling first and a product second.<\/p>\n<p>Cadbury&#8217;s 2025 film leaned on the idea that being physically present beats a message on your phone.<\/p>\n<p>Tanishq, on the other hand, has long used jewellery as a symbol of family milestones.A simple narrative arc works for most categories:<\/p>\n<ol>\n<li><strong>Pick one specific memory <\/strong>\u2013 the first diya or a sibling&#8217;s gift.<\/li>\n<li><strong>Tell a short story<\/strong> where your brand quietly helps.<\/li>\n<li><strong>Add a shareable mechanic <\/strong>\u2013a greeting generator.<\/li>\n<li><strong>Bring in the offer late <\/strong>\u2013Opening with &#8220;50% off&#8221; breaks the mood.<\/li>\n<li><strong>Cut for every screen <\/strong>\u2013Make a full film, short Reels hooks and regional-language versions.<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"Which_Channels_do_Brands_Use_for_Diwali_Campaigns\"><\/span><strong>Which Channels do Brands Use for Diwali Campaigns?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Winning plans assign each channel a clear job instead of repeating one message everywhere.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Channel<\/strong><\/td>\n<td><strong>Role in the plan<\/strong><\/td>\n<td><strong>Typical format<\/strong><\/td>\n<\/tr>\n<tr>\n<td>TV and connected TV<\/td>\n<td>Mass reach and emotion<\/td>\n<td>Hero film<\/td>\n<\/tr>\n<tr>\n<td>YouTube<\/td>\n<td>Story depth and search<\/td>\n<td>Full film plus short cutdowns<\/td>\n<\/tr>\n<tr>\n<td>Instagram Reels and Shorts<\/td>\n<td>Shareable moments<\/td>\n<td>6\u201315 second hooks, creator POVs<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp<\/td>\n<td>Family-group sharing and direct offers<\/td>\n<td>Short, day-wise offer sequence<\/td>\n<\/tr>\n<tr>\n<td>Marketplaces and quick commerce<\/td>\n<td>High-intent conversion<\/td>\n<td>Retail media, festive packs<\/td>\n<\/tr>\n<tr>\n<td>Physical stores<\/td>\n<td>Trust and tangible nostalgia<\/td>\n<td>Festive packaging, displays<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Don&#8217;t get left out \u2013 CAIT says brick and mortars \u2013 traditional and non corporate retailers made up nearly 85% of Diwali 2025 trade.<\/p>\n<p>E- commerce was also booming \u2013 Redseer says festive online sales went over 60,000 crore in the first 11 days of the 2025 season. That makes a rise of around 20% to 22%.<\/p>\n<p>Quick delivery services should definitely get a mention in the next budget. Its ad spend has grown pretty dramatically.<\/p>\n<p>According to the Pitch Madison Advertising Report 2026, quick-commerce ad spend jumped from 1,325 crore in 2024 all the way to 4,000 crore in 2025. It is expected to be 6,000 crore in 2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Brands_Use_Data_and_Personalization\"><\/span><strong>How do Brands Use Data and Personalization?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands are getting to be pretty good at using their own data to send the right message to people who they can actually count on to grab a sale. That is the first party stuff.<\/p>\n<p>LS Digits festive analysis of 1.5 million orders last year found that quick delivery dominated purchases under 500 rupees. This is like the one-time impulse buys.<\/p>\n<p>Premium categories relied on EMI-led intent and early branding. It also found that 65% of orders came from Tier 2 and Tier 3 cities.<\/p>\n<h5><strong>A Practical Split:<\/strong><\/h5>\n<ul>\n<li>Loyal customers get early access<\/li>\n<li>Researchers get gifting guides and EMI messaging<\/li>\n<li>Lapsed customers get a &#8220;we missed you&#8221; voucher<\/li>\n<li>Tier 2 and 3 audiences get local-language ads<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Dhanteras_Planned_as_a_Separate_Campaign\"><\/span><strong>Why is Dhanteras Planned as a Separate Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Dhanteras has its own purchase intent, built around prosperity and new acquisitions. So brands give it a dedicated 48-hour plan.\u00a0The 2025 numbers show why.<\/p>\n<p>Maruti Suzuki reported about 51,000 deliveries over the Dhanteras period. This is up from roughly 41,500 a year earlier. Hyundai reported around 14,000 deliveries. This is about 20% higher. GST rate cuts also boosted that demand.<\/p>\n<p>For 2026, Dhanteras is on Friday, 6 November. Build separate landing pages and lean into &#8220;auspicious investment&#8221; language.\u00a0High-converting offers include<\/p>\n<ul>\n<li>Muhurat-timed flash sales<\/li>\n<li>Gifting bundles by budget and recipient<\/li>\n<li>No-cost EMI badges on high-ticket products<\/li>\n<\/ul>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Content_and_SEO_Support_a_Diwali_Campaign\"><\/span><strong>How do Content and SEO Support a Diwali Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content captures intent before the click, because shoppers research weeks ahead. Gifting guides such as &#8220;Diwali gifts for parents under \u20b92,000&#8221; remove decision fatigue and rank for high-intent searches.<\/p>\n<p>A solid checklist:<\/p>\n<ul>\n<li>Build keyword clusters around Diwali offers, gift ideas and festive sale queries.<\/li>\n<li>Add FAQ sections written for voice and AI-search questions.<\/li>\n<li>Update your Google Business Profile with festive hours and offers.<\/li>\n<li>Link gifting guides to category and offer pages.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"How_do_Brands_Work_with_Influencers_and_Creators\"><\/span><strong>How do Brands Work with Influencers and Creators?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Creator marketing now sits inside the core festive plan. Qoruz projects India&#8217;s festive influencer spend at \u20b9900 crore in 2026, up 29% from about \u20b9700 crore, and says Diwali accounts for 49% of festive creator collaborations.<\/p>\n<p>The same data shows the top 10% to 15% of brands drive nearly 65% of spend. This means smaller brands win through sharper targeting, not bigger budgets.<\/p>\n<p>Qoruz&#8217;s 2025 report also found that regional content earned about 30% higher engagement than English content.<\/p>\n<p>It also noted that campaigns refreshing creator posts every 72 hours saw 1.6 times more engagement.\u00a0Brief creators six to eight weeks ahead and ship products early.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_do_Brands_Measure_After_Diwali\"><\/span><strong>What do Brands Measure After Diwali?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands track 3 layers:<\/p>\n<ul>\n<li>Brand (recall and favourability)<\/li>\n<li>Engagement (shares, saves, organic reach)<\/li>\n<li>Commerce (incremental revenue, ROAS, customer acquisition cost and repeat purchase rate)<\/li>\n<\/ul>\n<p>Many also run holdout groups or regional tests to separate campaign-driven sales from normal festive demand. Agency Reporter projects festive digital spend at over half of 2026 media budgets.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Can_You_Learn_to_Plan_a_Diwali_Campaign_Like_a_Brand\"><\/span><strong>How Can You Learn to Plan a Diwali Campaign Like a Brand?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You do not need a big budget to copy the skeleton.<\/p>\n<ul>\n<li>Pick one emotional anchor<\/li>\n<li>Build a phased plan<\/li>\n<li>Measure what matters<\/li>\n<\/ul>\n<p>Here is a 12-week practice plan.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Weeks<\/strong><\/td>\n<td><strong>Task<\/strong><\/td>\n<\/tr>\n<tr>\n<td>1 to 2<\/td>\n<td>Study three to five past Diwali films and note the anchor, arc and channel cuts<\/td>\n<\/tr>\n<tr>\n<td>3 to 4<\/td>\n<td>Draft a six-week timeline for a mock brand, from teaser to post-festive<\/td>\n<\/tr>\n<tr>\n<td>5 to 6<\/td>\n<td>Write one gifting guide and one festive blog with an FAQ section<\/td>\n<\/tr>\n<tr>\n<td>7 to 8<\/td>\n<td>Script a 90-second film, two 10-second hooks and one regional version<\/td>\n<\/tr>\n<tr>\n<td>9 to 10<\/td>\n<td>Plan a five-day WhatsApp offer sequence and a Dhanteras bundle<\/td>\n<\/tr>\n<tr>\n<td>11 to 12<\/td>\n<td>Set KPIs and a simple holdout test for one channel or city<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"What_Mistakes_Should_You_Avoid\"><\/span><strong>What Mistakes Should You Avoid?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Clich\u00e9 overload:<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Choose one authentic memory over a generic reunion scene.<\/p>\n<ul>\n<li><strong>Discount-first creative:<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Price-led openings weaken the emotional pull.<\/p>\n<ul>\n<li><strong>Single-channel thinking:<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Social-only plans miss the full journey.<\/p>\n<ul>\n<li><strong>Late starts:<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">You miss the first wave of intent.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Diwali marketing just boils down to this. If you plan ahead and just tell it like it is, letting each channel do its own thing, then you can do alright for yourself.\u00a0The data suggests that festivity is a growing thing, and quick delivery and creators are getting more and more of the marketing budget each year.<\/p>\n<p>If you start by telling a single emotional story, then map out a long game plan, give Dhanteras its own thing and then track your progress after day one. That is the strategy of the big players. And good news is that it doesn&#8217;t have to be for the big players alone. Even on a smaller budget you can still make it work.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/marketing-careers-in-quick-commerce\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Careers in Quick Commerce: Zepto, Blinkit &amp; the New Hiring Boom<\/b><\/a><b>\u00a0<\/b><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/diwali-shopping-in-10-minutes-how-quick-commerce-changed-festive-buying-habits-in-india\/\" target=\"_blank\" rel=\"noopener\"><b>Diwali Shopping in 10 Minutes: How Quick Commerce Changed Festive Buying Habits in India<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-quick-commerce-brands-are-winning-diwali\/\" target=\"_blank\" rel=\"noopener\"><b>How Quick Commerce Brands are Winning Diwali 2026<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-quick-commerce-brands-look-for-in-marketing-hires\/\" target=\"_blank\" rel=\"noopener\"><b>What Quick Commerce Brands Look for in Marketing Hires<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-brands-run-diwali-nostalgia-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>How Brands Run Diwali Nostalgia Marketing Campaigns<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/performance-marketing-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><b>Performance Marketing in the AI Era: How the Role is Changing<\/b><\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 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to eight weeks. It all kicks off with planning and a few teasers before shifting into high gear with gifting content and then a final push to get sales rolling on Dhanteras. Rather than throwing out early discounts, brands usually find that emotional, ritual-led messaging really [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25662327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25662326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Brands Plan Diwali Marketing Campaigns<\/title>\n<meta name=\"description\" content=\"See how top brands plan Diwali marketing, from timelines and channels to Dhanteras offers, plus a simple plan to build your own festive campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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