{"id":25663955,"date":"2026-10-25T22:25:06","date_gmt":"2026-10-25T16:55:06","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25663955"},"modified":"2026-10-25T22:25:06","modified_gmt":"2026-10-25T16:55:06","slug":"what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/","title":{"rendered":"What Diwali Ads on Blinkit &#038; Zepto Teach About Performance Marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ade491342b92\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ade491342b92\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#What_is_the_Main_Lesson_from_Diwali_Ads_on_Blinkit_and_Zepto\" >What is the Main Lesson from Diwali Ads on Blinkit and Zepto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#How_Big_Was_Quick_Commerce_During_Diwali_2025\" >How Big Was Quick Commerce During Diwali 2025?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#How_Did_Quick_Commerce_Change_the_Festive_Funnel\" >How Did Quick Commerce Change the Festive Funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#Which_Diwali_Ads_Worked_Best_on_Blinkit_and_Zepto\" >Which Diwali Ads Worked Best on Blinkit and Zepto?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#Which_Performance_Metrics_Matter_Most\" >Which Performance Metrics Matter Most?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#How_Should_Brands_Plan_Their_Quick_Commerce_Festive_Strategy\" >How Should Brands Plan Their Quick Commerce Festive Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p><span style=\"font-weight: 400;\">Diwali ads on Blinkit and Zepto tell us one key thing: at the moment when shoppers are ready to buy, performance marketing is the winner. The secret is this \u2013 a sharp, eye-catching Diwali ad flashed on an app where the product can be shipped fast, right when the customer is about to pull the trigger.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that doesn&#8217;t necessarily mean throwing more money at it, since festive ad prices go up 30% to 40% on these apps. So the ones that come out on top are the ones with the right stock, the right margins, and a creative that really fits in.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Join Our Online Digital Marketing Course &amp; Learn the Fundamentals!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span><b>Key Takeaways<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intent Beats Reach \u2013 <\/b><span style=\"font-weight: 400;\">Quick-commerce ads work as bottom-funnel inventory.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quick commerce is a media channel<\/b><span style=\"font-weight: 400;\"> \u2013 Ad spend hit \u20b94,000 crore in 2025.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Culture converts<\/b><span style=\"font-weight: 400;\"> \u2013 Humour-led campaigns drive shares.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Small-ticket gifts win<\/b><span style=\"font-weight: 400;\"> \u2013 Under \u20b9500, 3x to 5x better conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Diwali costs more<\/b><span style=\"font-weight: 400;\"> \u2013 Premium placements up 30% to 40%.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Stock matters<\/b><span style=\"font-weight: 400;\"> \u2013 Out-of-stock SKUs waste ad spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Start early<\/b><span style=\"font-weight: 400;\"> \u2013 Launch festive campaigns 2 to 3 months ahead.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_is_the_Main_Lesson_from_Diwali_Ads_on_Blinkit_and_Zepto\"><\/span><b>What is the Main Lesson from Diwali Ads on Blinkit and Zepto?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Buying intent now lives inside the app. Shoppers on Blinkit and Zepto are not browsing for inspiration as well. They need sweets, gifts, d\u00e9cor or puja items right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Redseer describes quick commerce as becoming the default for impulse-driven festive gifting. It notes that its growth stayed above 120% through the season with no separate festive spike.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This changes the job for performance marketers. In-app search slots, sponsored listings and category banners deserve a place in the core media plan, right beside Google and Meta.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Big_Was_Quick_Commerce_During_Diwali_2025\"><\/span><b>How Big Was Quick Commerce During Diwali 2025?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Big enough that ignoring it became expensive. Here are the numbers that matter:<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Figure<\/b><\/td>\n<td><b>Source<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Festive e-commerce GMV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b91.15 lakh crore+, up 20\u201325%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redseer<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quick commerce share of festive e-commerce GMV<\/span><\/td>\n<td><span style=\"font-weight: 400;\">About 10%, up from about 5%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redseer estimate<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quick commerce order-volume surge<\/span><\/td>\n<td><span style=\"font-weight: 400;\">About 120%<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Unicommerce<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Blinkit daily orders, Diwali week<\/span><\/td>\n<td><span style=\"font-weight: 400;\">About 30 lakh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reported (Moneycontrol)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zepto daily orders, 18\u201320 Oct 2025<\/span><\/td>\n<td><span style=\"font-weight: 400;\">20.1 lakh, 23.7 lakh and 21.3 lakh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto (company-stated)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Swiggy Instamart daily orders<\/span><\/td>\n<td><span style=\"font-weight: 400;\">About 14.4 lakh<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reported (Moneycontrol)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Quick commerce ad spend<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b91,325 crore (2024) to \u20b94,000 crore (2025)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Pitch Madison Advertising Report<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Zepto advertising revenue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u20b9651 crore (FY25) to \u20b91,636 crore (FY26)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Zepto&#8217;s updated DRHP<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Order figures for Zepto come from the company itself, so treat them as self-reported.<\/span><\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/10\/AI-Powered-Performance-Marketing-course.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/10\/AI-Powered-Performance-Marketing-course.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">performance MARKETING COURSE pdf free download<\/button><\/p>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Did_Quick_Commerce_Change_the_Festive_Funnel\"><\/span><b>How Did Quick Commerce Change the Festive Funnel?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It squeezed days of browsing into minutes of deciding. A reel or WhatsApp forward sparks the idea, and the purchase happens inside the app almost immediately.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Blinkit even brands itself &#8220;India&#8217;s Last Minute App&#8221;. This tells you exactly which moment it wants to own.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Dimension<\/b><\/td>\n<td><b>Traditional E-commerce Funnel<\/b><\/td>\n<td><b>Quick Commerce Funnel<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Decision window<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Days of browsing and comparison<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Minutes; &#8220;I need it today&#8221;<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Where intent starts<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Marketplace search, brand sites, ads<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Social or WhatsApp spark, then in-app search<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Key metrics<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Impressions, CTR, CPC, ROAS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">In-app search share, add-to-cart rate, conversion, contribution margin<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Creative focus<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Brand storytelling<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Utility, a clear offer and a cultural hook<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Inventory<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Wide assortment<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Curated festive SKUs, small packs, gifting bundles<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Timing really does matter too. On average order values tend to rise 8% to 10% in the week of Diwali. And as it happens Instamart saw a crazy five-fold jump in gold and silver coin sales on the day of Dhanteras.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is a simple fact \u2013 the demand on these apps surges around the time of gifting and ritual buying, not just when people are browsing.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Diwali_Ads_Worked_Best_on_Blinkit_and_Zepto\"><\/span><b>Which Diwali Ads Worked Best on Blinkit and Zepto?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Three patterns stood out in 2025.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zepto&#8217;s Mithai Wars (10 to 14 October)<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In partnership with Haldiram&#8217;s, every order came with a mystery mithai box, and customers &#8220;voted&#8221; for their favourite sweet. The idea made the delivery itself the campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Instamart&#8217;s Dhanteras push<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Their whole &#8220;Sona Kitna Sona Hai&#8221; campaign tied together a cultural moment of celebration with the idea of a purchase that could be done in minutes \u2013 and was basically begging to be bought.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Co-branded festive drops<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Brands like boAt and FabIndia joined forces with Blinkit to create co-branded Diwali drops. This used a really eye-catching app redesign, push notifications and homepage banners to get people engaged in their city.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The thread that ran through all of these campaigns is simple: the creative and the offer are the same single thing. You could use humour or tie in a ritual. But either way the product had to be one click away.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Which_Performance_Metrics_Matter_Most\"><\/span><b>Which Performance Metrics Matter Most?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We need to track the whole journey from when folks see you to when you finally make a profit \u2013 not just clicks.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Metric<\/b><\/td>\n<td><b>Why it matters<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">In-app search share<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Shows whether you appear when shoppers type festive keywords<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Sponsored listing CTR and add-to-cart rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Measures intent, not just attention<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">ROAS<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Redseer figures cited in Zepto&#8217;s filing mention 5x to 8x, but treat that as a ceiling, not a promise<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Contribution margin<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reveals profit after platform margin, logistics and inflated festive ad rates<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Availability and fill rate<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Protects spend from stock-outs<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Incrementality<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Checks whether ads create new sales or just claim organic ones<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Costs deserve special attention. Storyboard18 reported premium placements running 30% to 40% above normal in the Diwali weeks. Zepto alone had 2,468 advertising brand partners in FY26, so auctions are crowded.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Should_Brands_Plan_Their_Quick_Commerce_Festive_Strategy\"><\/span><b>How Should Brands Plan Their Quick Commerce Festive Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Work backwards from the festival. Diwali 2026 falls on 8 November. So the final stretch is already here.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><b>Planning window<\/b><\/td>\n<td><b>Priority<\/b><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">8\u201312 weeks out<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Lock festive SKUs, small packs and creatives; raise purchase orders<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">4\u20136 weeks out<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Run teasers on social; go live with listings; test bids and keywords<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Final 2 weeks<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Scale winning creatives; check stock daily; shift budget to peak hours<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diwali week<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Push gifting, last-minute and puja bundles<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">After Diwali<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Compare incremental sales and margin by SKU and city<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">Three habits separate strong campaigns from wasteful ones:<\/span><\/p>\n<ol>\n<li><b> Build for the app<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Design festive bundles and small packs for impulse and gifting, and keep prices easy to say yes to.<\/span><\/p>\n<ol start=\"2\">\n<li><b> Run two creative sets<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Use story-led content on social and offer-first banners in retail media.<\/span><\/p>\n<ol start=\"3\">\n<li><b> Budget from margin<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Set bids from contribution margin, not from platform ROAS promises.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking ahead, a report cited by Storyboard18 projects festive quick commerce GMV to grow 110% to 120% in 2026, against 16% to 18% for the rest of e-commerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Quick commerce is on track to capture nearly 18% of all the cash people spend on online shopping in the lead up to Diwali \u2013 up from about 11% last year.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\"><strong>Join Our Online Digital Marketing Course &amp; Learn the Fundamentals!<\/strong><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The bottom line with Diwali ads on Blinkit and Zepto is this &#8211; performance marketing is no longer just about reaching as many people as you can.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is about showing up with an ad that feels right for India, an offer that&#8217;s ridiculously easy to accept, and actually having the stock there to back it up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brands that take quick-commerce as a proper performance channel and measure its success on margin and incrementality will be the ones who rake in the best returns this Diwali.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/marketing-careers-in-quick-commerce\/\" target=\"_blank\" rel=\"noopener\"><b>Marketing Careers in Quick Commerce: Zepto, Blinkit &amp; the New Hiring Boom<\/b><\/a><b>\u00a0<\/b><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/diwali-shopping-in-10-minutes-how-quick-commerce-changed-festive-buying-habits-in-india\/\" target=\"_blank\" rel=\"noopener\"><b>Diwali Shopping in 10 Minutes: How Quick Commerce Changed Festive Buying Habits in India<\/b><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-quick-commerce-brands-are-winning-diwali\/\" target=\"_blank\" rel=\"noopener\"><b>How Quick Commerce Brands are Winning Diwali 2026<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-diwali-quick-commerce-campaigns-reveal-about-consumer-psychology\/\" target=\"_blank\" rel=\"noopener\"><b>What Diwali Quick Commerce Campaigns Reveal About Consumer Psychology<\/b><\/a><b>\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-brands-run-diwali-nostalgia-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>How Brands Run Diwali Nostalgia Marketing Campaigns<\/b><\/a><\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-brands-plan-diwali-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>How Brands Plan Diwali Marketing Campaigns<\/b><\/a><b>\u00a0<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-&#091;40rem&#093; xl:max-w-&#091;48rem&#093; } group final-completion\">\n<div class=\"flex-shrink-0 flex flex-col relative items-end\">\n<div>\n<div class=\"pt-0.5\">\n<div class=\"gizmo-shadow-stroke flex h-6 w-6 items-center justify-center overflow-hidden rounded-full\">\n<div class=\"relative p-1 rounded-sm h-9 w-9 text-white flex items-center justify-center\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f25562865-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"25562865\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/25663955#wpcf7-f25562865-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"25562865\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f25562865-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:25562865,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;group-coding&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Coding&quot;}]},{&quot;then_field&quot;:&quot;group-accounting&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Commerce&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;repeater_remove_button&quot;:&quot;bottom&quot;,&quot;notice_dismissed_update-cf7-5.9.8&quot;:true,&quot;notice_dismissed_update-cf7-6.1.1&quot;:true}}\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"full_name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_id\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-text wpcf7-validates-as-email\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email_id\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"language\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"language\"><option value=\"\">Language<\/option><option value=\"Malayalam\">Malayalam<\/option><option value=\"Tamil\">Tamil<\/option><option value=\"Telugu\">Telugu<\/option><option value=\"Kannada\">Kannada<\/option><option value=\"Hindi\">Hindi<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"course\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-field-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course\"><option value=\"\">Upskill in<\/option><option value=\"Digital Marketing\">Digital Marketing<\/option><option value=\"Performance Marketing\">Performance Marketing<\/option><option value=\"Coding\">Coding<\/option><option value=\"Commerce\">Commerce<\/option><option value=\"Stock Market Course\">Stock Market Course<\/option><option value=\"German Language\">German Language<\/option><option value=\"Montessori Teacher Training\">Montessori Teacher Training<\/option><option value=\"Fashion Designing\">Fashion Designing<\/option><option value=\"Beautician Course\">Beautician Course<\/option><option value=\"OET\">OET<\/option><option value=\"MEP\">MEP<\/option><option value=\"Quantity Surveying\">Quantity Surveying<\/option><option value=\"Structural Design\">Structural Design<\/option><option value=\"BIM\">BIM<\/option><option value=\"Electric Vehicle Technology\">Electric Vehicle Technology<\/option><option value=\"HR Management\">HR Management<\/option><option value=\"Robotics &amp; AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Fitness Trainer\">Fitness Trainer<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"Airport Management Course\">Airport Management Course<\/option><option value=\"Personal Finance\">Personal Finance<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Analytics\">Data Analytics<\/option><option value=\"Cyber Security\">Cyber Security<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><option value=\"Ui Ux Design\">Ui Ux Design<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-481380943\" class=\"cf-turnstile\" 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aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span> \n<div class=\"wpcf7 no-js\" id=\"wpcf7-f25562865-o2\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"25562865\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/25663955#wpcf7-f25562865-o2\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"25562865\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f25562865-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_group_fields\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_hidden_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_visible_groups\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_repeaters\" value=\"[]\" \/><input type=\"hidden\" name=\"_wpcf7cf_steps\" value=\"{}\" \/><input type=\"hidden\" name=\"_wpcf7cf_options\" value=\"{&quot;form_id&quot;:25562865,&quot;conditions&quot;:[{&quot;then_field&quot;:&quot;group-coding&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Coding&quot;}]},{&quot;then_field&quot;:&quot;group-accounting&quot;,&quot;and_rules&quot;:[{&quot;if_field&quot;:&quot;course&quot;,&quot;operator&quot;:&quot;equals&quot;,&quot;if_value&quot;:&quot;Commerce&quot;}]}],&quot;settings&quot;:{&quot;animation&quot;:&quot;yes&quot;,&quot;animation_intime&quot;:200,&quot;animation_outtime&quot;:200,&quot;conditions_ui&quot;:&quot;normal&quot;,&quot;notice_dismissed&quot;:false,&quot;repeater_remove_button&quot;:&quot;bottom&quot;,&quot;notice_dismissed_update-cf7-5.9.8&quot;:true,&quot;notice_dismissed_update-cf7-6.1.1&quot;:true}}\" \/>\n<\/fieldset>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"full_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"full_name\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"phone\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Phone\" value=\"\" type=\"tel\" name=\"phone\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"email_id\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-text wpcf7-validates-as-email\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email_id\" \/><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"language\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" name=\"language\"><option value=\"\">Language<\/option><option value=\"Malayalam\">Malayalam<\/option><option value=\"Tamil\">Tamil<\/option><option value=\"Telugu\">Telugu<\/option><option value=\"Kannada\">Kannada<\/option><option value=\"Hindi\">Hindi<\/option><\/select><\/span><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"course\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-field-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course\"><option value=\"\">Upskill in<\/option><option value=\"Digital Marketing\">Digital Marketing<\/option><option value=\"Performance Marketing\">Performance Marketing<\/option><option value=\"Coding\">Coding<\/option><option value=\"Commerce\">Commerce<\/option><option value=\"Stock Market Course\">Stock Market Course<\/option><option value=\"German Language\">German Language<\/option><option value=\"Montessori Teacher Training\">Montessori Teacher Training<\/option><option value=\"Fashion Designing\">Fashion Designing<\/option><option value=\"Beautician Course\">Beautician Course<\/option><option value=\"OET\">OET<\/option><option value=\"MEP\">MEP<\/option><option value=\"Quantity Surveying\">Quantity Surveying<\/option><option value=\"Structural Design\">Structural Design<\/option><option value=\"BIM\">BIM<\/option><option value=\"Electric Vehicle Technology\">Electric Vehicle Technology<\/option><option value=\"HR Management\">HR Management<\/option><option value=\"Robotics &amp; AI Course\">Robotics &amp; AI Course<\/option><option value=\"Embedded System Software Engineering\">Embedded System Software Engineering<\/option><option value=\"Hospital and Healthcare Administration\">Hospital and Healthcare Administration<\/option><option value=\"Fitness Trainer\">Fitness Trainer<\/option><option value=\"Yoga TTC\">Yoga TTC<\/option><option value=\"Airport Management Course\">Airport Management Course<\/option><option value=\"Personal Finance\">Personal Finance<\/option><option value=\"AI Courses\">AI Courses<\/option><option value=\"Arabic\">Arabic<\/option><\/select><\/span>\n<\/p>\n<div data-id=\"group-coding\" data-orig_data_id=\"group-coding\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Full Stack Development\">Full Stack Development<\/option><option value=\"Data Analytics\">Data Analytics<\/option><option value=\"Cyber Security\">Cyber Security<\/option><option value=\"Data Science\">Data Science<\/option><option value=\"Software Testing\">Software Testing<\/option><option value=\"Python Programming\">Python Programming<\/option><option value=\"AWS Training\">AWS Training<\/option><option value=\"Ui Ux Design\">Ui Ux Design<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<div data-id=\"group-accounting\" data-orig_data_id=\"group-accounting\" data-clear_on_hide class=\"\" data-class=\"wpcf7cf_group\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"course_name\"><select class=\"wpcf7-form-control wpcf7-select wpcf7-validates-as-required course-name-select\" aria-required=\"true\" aria-invalid=\"false\" name=\"course_name\"><option value=\"\">Select Course<\/option><option value=\"Business Accounting\">Business Accounting<\/option><option value=\"CMA USA\">CMA USA<\/option><option value=\"Enrolled Agent\">Enrolled Agent<\/option><option value=\"SAP FICO\">SAP FICO<\/option><option value=\"SAP MM\">SAP MM<\/option><option value=\"SAP SD\">SAP SD<\/option><option value=\"Tally\">Tally<\/option><option value=\"UAE Accounting\">UAE Accounting<\/option><option value=\"GST\">GST<\/option><\/select><\/span>\n\t<\/p>\n<\/div>\n<p><span class=\"wpcf7-form-control-wrap\" data-name=\"education\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Educational qualification\" value=\"\" type=\"text\" name=\"education\" \/><\/span>\n<\/p>\n<div style=\"display:none\">\n<input class=\"wpcf7-form-control wpcf7-hidden course-name-input\" value=\"\" type=\"hidden\" name=\"course_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-source\" value=\"\" type=\"hidden\" name=\"utm_source\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-medium\" value=\"\" type=\"hidden\" name=\"utm_medium\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-campaign\" value=\"\" type=\"hidden\" name=\"utm_campaign\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-content\" value=\"\" type=\"hidden\" name=\"utm_content\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden utm-term\" value=\"\" type=\"hidden\" name=\"utm_term\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden blog-url\" value=\"\" type=\"hidden\" name=\"blog_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-category-name\" value=\"\" type=\"hidden\" name=\"post_category_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden post-author-name\" value=\"\" type=\"hidden\" name=\"post_author_name\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden file-url\" value=\"\" type=\"hidden\" name=\"file_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden video-url\" value=\"\" type=\"hidden\" name=\"video_url\" \/>\n<input class=\"wpcf7-form-control wpcf7-hidden courseid\" value=\"\" type=\"hidden\" name=\"course_id\" \/>\n<\/div>\n<div class=\"cf7-cf-turnstile\" style=\"margin-top: 0px; margin-bottom: -15px;\"> <div id=\"cf-turnstile-cf7-2398144081\" class=\"cf-turnstile\" data-sitekey=\"0x4AAAAAABVigxtkiZeGTu5L\" data-theme=\"light\" data-language=\"auto\" data-size=\"normal\" data-retry=\"auto\" data-retry-interval=\"1000\" data-refresh-expired=\"auto\" data-refresh-timeout=\"auto\" data-action=\"contact-form-7\" data-callback=\"turnstileCF7Callback\" data-appearance=\"always\"><\/div> <br class=\"cf-turnstile-br cf-turnstile-br-cf7-2398144081\"> <style>#cf-turnstile-cf7-2398144081 { margin-left: -15px; }<\/style> <script>document.addEventListener(\"DOMContentLoaded\",function(){document.querySelectorAll('.wpcf7-form').forEach(function(e){e.addEventListener('submit',function(){if(document.getElementById('cf-turnstile-cf7-2398144081')){setTimeout(function(){turnstile.reset('#cf-turnstile-cf7-2398144081');},1000)}})})});<\/script> <\/div><br\/><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Submit\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Diwali ads on Blinkit and Zepto tell us one key thing: at the moment when shoppers are ready to buy, performance marketing is the winner. The secret is this \u2013 a sharp, eye-catching Diwali ad flashed on an app where the product can be shipped fast, right when the customer is about to pull the [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25663955","post","type-post","status-publish","format-standard","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Diwali Ads on Blinkit &amp; Zepto Teach About Performance Marketing - Entri Blog<\/title>\n<meta name=\"description\" content=\"Diwali ads on Blinkit and Zepto show how performance marketing wins on intent, speed and stock. See 2025 data, ad costs and a 2026 playbook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Diwali Ads on Blinkit &amp; Zepto Teach About Performance Marketing - Entri Blog\" \/>\n<meta property=\"og:description\" content=\"Diwali ads on Blinkit and Zepto show how performance marketing wins on intent, speed and stock. 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