{"id":25665213,"date":"2026-11-10T18:09:19","date_gmt":"2026-11-10T12:39:19","guid":{"rendered":"https:\/\/entri.app\/blog\/?p=25665213"},"modified":"2026-11-10T18:09:19","modified_gmt":"2026-11-10T12:39:19","slug":"black-friday-in-india","status":"publish","type":"post","link":"https:\/\/entri.app\/blog\/black-friday-in-india\/","title":{"rendered":"Black Friday 2026 in India (Nov 27): The Marketer&#8217;s Complete Prep Checklist"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af316818d9dd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af316818d9dd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#What_is_Black_Friday_in_India_Why_does_it_Matter\" >What is Black Friday in India, &amp; Why does it Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Your_17-Day_Preparation_Timeline\" >Your 17-Day Preparation Timeline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Build_a_Clear_Offer\" >Build a Clear Offer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Prepare_Your_Website_and_Landing_Page\" >Prepare Your Website and Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Plan_Paid_Ads_Social_and_Creators\" >Plan Paid Ads, Social and Creators<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Set_Up_Email_WhatsApp_and_CRM_Flows\" >Set Up Email, WhatsApp and CRM Flows<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Align_Inventory_Logistics_and_Support\" >Align Inventory, Logistics and Support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Track_the_Right_KPIs\" >Track the Right KPIs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Common_Black_Friday_Mistakes_to_Avoid\" >Common Black Friday Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Plan_Retention_before_the_Sale_Ends\" >Plan Retention before the Sale Ends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/entri.app\/blog\/black-friday-in-india\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<p>Black Friday in India falls on Friday, November 27 this year. This is followed by Cyber Monday November 30. This is also a high-intent sales window.\u00a0However only brands with a clear offer, and a website that is ready for seamless engagement and interaction can turn that intent into profit.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Black_Friday_in_India_Why_does_it_Matter\"><\/span><strong>What is Black Friday in India, &amp; Why does it Matter?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In India, Black Friday is not just a Western import, but now a mainstream online shopping event. It began as a US post-Thanksgiving sale. But Indian marketplaces, D2C brands and retailers now use it for<\/p>\n<ul>\n<li>Acquisition<\/li>\n<li>Inventory clearance<\/li>\n<li>Higher order values<\/li>\n<\/ul>\n<p>Fashion and accessories remained the largest category by volume, with over 3.4 million orders. Smaller cities also showed up strongly:<\/p>\n<ul>\n<li>Tier I accounted for 40% of order volumes<\/li>\n<li>Tier II comes to 23% and Tier III about 37%<\/li>\n<\/ul>\n<p>Shoppers tend to place frequent orders against smaller basket sizes. So volume-led planning is as important as big-ticket deals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_17-Day_Preparation_Timeline\"><\/span><strong>Your 17-Day Preparation Timeline<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ideally, you should start 4 to 6 weeks ahead. As this is mid-November already, you will have to compress the plan. Also, skip anything that is not directly tied to conversions.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Dates<\/strong><\/td>\n<td><strong>Priority<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Nov 10\u201313<\/td>\n<td>Finalize offer, margins, hero products, audience segments and KPIs<\/td>\n<\/tr>\n<tr>\n<td>Nov 14\u201318<\/td>\n<td>Build landing page, creatives, email and WhatsApp flows. Set up tracking<\/td>\n<\/tr>\n<tr>\n<td>Nov 19\u201323<\/td>\n<td>Start teaser and retargeting campaigns. Test creatives. Check mobile checkout<\/td>\n<\/tr>\n<tr>\n<td>Nov 24\u201326<\/td>\n<td>Final QA, early access for subscribers, countdown messaging<\/td>\n<\/tr>\n<tr>\n<td>Nov 27\u201330<\/td>\n<td>Run Black Friday and Cyber Monday. Monitor spend, stock and site speed daily<\/td>\n<\/tr>\n<tr>\n<td>Dec 1\u20137<\/td>\n<td>Analyse results, recover carts, request reviews and nurture new customers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_Clear_Offer\"><\/span><strong>Build a Clear Offer<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Create a primary offer and make sure that it is supported by deals that are product-specific. Confusing discount structures raise support queries and lower conversions.\u00a0DHL&#8217;s India data shows 68% of Indian shoppers are motivated by savings and discounts during Black Friday.<\/p>\n<p>Also, 69% buy online during Black Friday or Cyber Monday.\u00a0Still, DHL&#8217;s global research found that only about half of shoppers fully or mostly trust Black Friday offers. This can be looked at as a competitive advantage.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Offer type<\/strong><\/td>\n<td><strong>Best for<\/strong><\/td>\n<td><strong>Example<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Percentage discount<\/td>\n<td>Broad range promotion<\/td>\n<td>&#8220;Flat 30% off selected styles&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Bundle<\/td>\n<td>Raising average order value<\/td>\n<td>&#8220;Buy 2, get 1 free&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Free shipping threshold<\/td>\n<td>Reducing checkout hesitation<\/td>\n<td>&#8220;Free delivery above \u20b9999&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Early access<\/td>\n<td>Rewarding subscribers<\/td>\n<td>&#8220;12-hour early access&#8221;<\/td>\n<\/tr>\n<tr>\n<td>Loyalty offer<\/td>\n<td>Repeat purchases<\/td>\n<td>&#8220;Extra 10% off for existing customers&#8221;<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Show genuine original prices, apply deeper cuts selectively and state the exact end time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prepare_Your_Website_and_Landing_Page\"><\/span><strong>Prepare Your Website and Landing Page<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before the sale begins, you should build a dedicated Black Friday landing page. Most Indian shoppers tend to browse and compare online.<\/p>\n<p>So factors that directly affect the revenue include:<\/p>\n<ul>\n<li>page speed<\/li>\n<li>button size<\/li>\n<li>checkout simplicity<\/li>\n<\/ul>\n<p>DHL found that 63% of Indian shoppers mainly buy from retailers offering free delivery and 69% from those offering free returns. So, it is important that you state both clearly.<\/p>\n<p>Include these elements:<\/p>\n<h5><strong>Above the Fold:<\/strong><\/h5>\n<ul>\n<li>offer headline<\/li>\n<li>discount<\/li>\n<li>dates<\/li>\n<li>a primary call to action<\/li>\n<\/ul>\n<h5><strong>Hero Products:<\/strong><\/h5>\n<ul>\n<li>bestsellers<\/li>\n<li>Bundles<\/li>\n<li>high-demand items<\/li>\n<\/ul>\n<h5><strong>Offer Terms:<\/strong><\/h5>\n<ul>\n<li>eligible products<\/li>\n<li>exclusions<\/li>\n<li>coupon rules<\/li>\n<li>end time<\/li>\n<\/ul>\n<h5><strong>Social Proof:<\/strong><\/h5>\n<ul>\n<li>ratings<\/li>\n<li>reviews<\/li>\n<li>customer photos<\/li>\n<\/ul>\n<h5><strong>Delivery and Returns:<\/strong><\/h5>\n<ul>\n<li>dispatch time<\/li>\n<li>COD availability<\/li>\n<li>return policy<\/li>\n<\/ul>\n<h5><strong>FAQ Section:<\/strong><\/h5>\n<ul>\n<li>payments<\/li>\n<li>shipping<\/li>\n<li>exchanges<\/li>\n<li>support<\/li>\n<\/ul>\n<h5><strong>Countdown Timer:<\/strong><\/h5>\n<ul>\n<li>only if the deadline is real<\/li>\n<\/ul>\n<p>Publish the page now with an email sign-up. Then update it when offers go live. This gives search engines time to crawl it.<\/p>\n<div class=\"lead-gen-block\"><a href=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" data-url=\"https:\/\/entri.app\/blog\/wp-content\/uploads\/2025\/09\/Brand-Building-Playbook.pdf\" class=\"lead-pdf-download\" data-id=\"a36ef0b\">\n<div class=\"lead-gen-block\">\n<p style=\"text-align: center;\"><button class=\"btn btn-default\">FREE DOWNLOAD BRAND BUILDING PLAYBOOK<\/button><\/p>\n<\/div>\n<\/a><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Plan_Paid_Ads_Social_and_Creators\"><\/span><strong>Plan Paid Ads, Social and Creators<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Launch early, test several hooks and scale only what works. Black Friday ads should state<\/p>\n<ul>\n<li>the offer<\/li>\n<li>product benefit<\/li>\n<li>price advantage<\/li>\n<li>next step<\/li>\n<\/ul>\n<p>Reports suggest that 70% of Indian shoppers say social media reviews influence buying decisions. This makes creators, reels and user-generated content valuable.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>Campaign layer<\/strong><\/td>\n<td><strong>Objective<\/strong><\/td>\n<td><strong>Example<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Awareness<\/td>\n<td>Reach new audiences<\/td>\n<td>Reels, YouTube Shorts, creators<\/td>\n<\/tr>\n<tr>\n<td>Consideration<\/td>\n<td>Drive product-page visits<\/td>\n<td>Carousels, comparisons, reviews<\/td>\n<\/tr>\n<tr>\n<td>Retargeting<\/td>\n<td>Recover visitors and cart abandoners<\/td>\n<td>Dynamic product ads<\/td>\n<\/tr>\n<tr>\n<td>Conversion<\/td>\n<td>Drive sales<\/td>\n<td>Search and Shopping ads<\/td>\n<\/tr>\n<tr>\n<td>Retention<\/td>\n<td>Bring back buyers<\/td>\n<td>Email, WhatsApp, loyalty offers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Reports show nearly 10% of Black Friday orders came between 12 AM and 6 AM. So, keep campaigns and monitoring running late at night.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Set_Up_Email_WhatsApp_and_CRM_Flows\"><\/span><strong>Set Up Email, WhatsApp and CRM Flows<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Segment your audience instead of sending one message to everyone. Use behaviour-based groups:<\/p>\n<ul>\n<li>new subscribers<\/li>\n<li>past buyers<\/li>\n<li>high-value customers<\/li>\n<li>cart abandoners<\/li>\n<li>inactive users<\/li>\n<\/ul>\n<p>A simple sequence works well:<\/p>\n<p><strong>Teaser \u2013<\/strong> make an announcement that an offer is coming.<\/p>\n<p><strong>Early access \u2013<\/strong> give subscribers a defined head start.<\/p>\n<p><strong>Launch \u2013<\/strong> share the offer and hero products.<\/p>\n<p><strong>Mid-sale reminder \u2013<\/strong> highlight bestsellers or low stock.<\/p>\n<p><strong>Cart recovery \u2013<\/strong> remind shoppers about abandoned items.<\/p>\n<p><strong>Final-day alert \u2013 <\/strong>state the deadline accurately.<\/p>\n<p><strong>Post-purchase \u2013<\/strong> send order updates, review requests and recommendations.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Align_Inventory_Logistics_and_Support\"><\/span><strong>Align Inventory, Logistics and Support<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Operations take care of whether traffic turns into a good customer experience. Overselling, delayed dispatch and unclear return rules cause cancellations, bad reviews and support tickets.<\/p>\n<p>Studies show prepaid orders are growing and that return-to-origin rates are lower for prepaid than COD. So consider nudging shoppers towards prepaid payment with small incentives.<\/p>\n<p>Before launch, make sure you:<\/p>\n<ul>\n<li>Confirm stock for every promoted SKU and variant<\/li>\n<li>Test coupons, payment gateways and mobile checkout<\/li>\n<li>Publish realistic delivery timelines<\/li>\n<li>Brief support teams on offer rules and FAQs<\/li>\n<li>Set alerts for low stock, order failures and delivery delays<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Track_the_Right_KPIs\"><\/span><strong>Track the Right KPIs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Keep track of the sales and measure profitability as well. High revenue can hide thin margins once discounts, ad costs, returns and fulfillment are counted. Review dashboards daily during the sale and run a full analysis after Cyber Monday.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>KPI<\/strong><\/td>\n<td><strong>What it tells you<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Revenue and average order value<\/td>\n<td>Commercial impact and bundle effectiveness<\/td>\n<\/tr>\n<tr>\n<td>Conversion rate<\/td>\n<td>Landing page and checkout performance<\/td>\n<\/tr>\n<tr>\n<td>ROAS and CAC<\/td>\n<td>Paid media efficiency and acquisition cost<\/td>\n<\/tr>\n<tr>\n<td>Discount depth<\/td>\n<td>Margin impact<\/td>\n<\/tr>\n<tr>\n<td>Cart abandonment<\/td>\n<td>Pricing or checkout friction<\/td>\n<\/tr>\n<tr>\n<td>Return rate<\/td>\n<td>Accuracy of product pages<\/td>\n<\/tr>\n<tr>\n<td>Repeat-purchase rate<\/td>\n<td>Quality of new customers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Common_Black_Friday_Mistakes_to_Avoid\"><\/span><strong>Common Black Friday Mistakes to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Giving Vague Offers:<\/strong><\/li>\n<\/ul>\n<p>&#8220;Big sale live now&#8221; without any discount announcements, product details or dates.<\/p>\n<ul>\n<li><strong>Ignoring Homepage Traffic:<\/strong><\/li>\n<\/ul>\n<p>A dedicated landing page is crucial and non-negotiable as it converts better.<\/p>\n<ul>\n<li><strong>Weak Mobile Experience:<\/strong><\/li>\n<\/ul>\n<p>Slow pages lose impatient shoppers \u2013 a risk you should not take.<\/p>\n<ul>\n<li><strong>Late Ad Launches:<\/strong><\/li>\n<\/ul>\n<p>Campaigns need time to learn and get reach.<\/p>\n<ul>\n<li><strong>Blanket Discounting:<\/strong><\/li>\n<\/ul>\n<p>You should keep an eye on protecting margins on the bestsellers.<\/p>\n<ul>\n<li><strong>Fake Urgency:<\/strong><\/li>\n<\/ul>\n<p>The urge to create false timers and inflated prices easily damage trust. A red flag.<\/p>\n<ul>\n<li><strong>Ignoring Existing Customers:<\/strong><\/li>\n<\/ul>\n<p>They are the ones who convert more easily than strangers. Don\u2019t take them for granted.<\/p>\n<ul>\n<li><strong>Going Silent After the Sale:<\/strong><\/li>\n<\/ul>\n<p>Don\u2019t stop engaging the customers by skipping review requests and other follow-ups.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plan_Retention_before_the_Sale_Ends\"><\/span><strong>Plan Retention before the Sale Ends<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday buyers can become repeat customers if you keep communicating value through engagements. Send an<\/p>\n<ul>\n<li>order confirmation<\/li>\n<li>dispatch and delivery updates<\/li>\n<\/ul>\n<p>Then ask for a review of the product. Follow up with relevant cross-sell recommendations. This is about a small loyalty incentive and a win-back message for those who do not return.<\/p>\n<p style=\"text-align: center;\"><strong><a href=\"https:\/\/entri.app\/course\/digital-marketing-training-course\/\" target=\"_blank\" rel=\"noopener\">Join Our Online Next Gen AI Digital Marketing Course &amp; Learn the Fundamentals!<\/a><\/strong><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Black Friday 2026 is only a couple of weeks away. However, a focused plan can still deliver strong results. Finalize one clear offer and build a mobile-friendly landing page around it. Brief your operations and support teams, and keep every channel aligned with the same message.<\/p>\n<p>Be honest about pricing and deadlines, as trust is what brings shoppers back to you. Watch profit metrics daily along with revenue. You can use the post-sale window to nurture new customers.<\/p>\n<p>Brands that treat Black Friday as a full campaign cycle, from teaser to retention, will gain the most from November 27 to 30. They can carry those gains into the festive season and beyond.<\/p>\n<table>\n<tbody>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><b>RELATED POSTS<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/childrens-day-content-ideas-for-brands\/\" target=\"_blank\" rel=\"noopener\"><b>Children&#8217;s Day Content Ideas for Brands: 10 Posts You Can Publish<\/b><\/a><\/td>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/how-brands-run-diwali-nostalgia-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>How Brands Run Diwali Nostalgia Marketing Campaigns<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-diwali-ads-on-blinkit-zepto-teach-about-performance-marketing\/\" target=\"_blank\" rel=\"noopener\"><b>What Diwali Ads on Blinkit &amp; Zepto Teach About Performance Marketing\u00a0<\/b><\/a><\/p>\n<\/td>\n<td style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/performance-marketing-in-the-ai-era\/\" target=\"_blank\" rel=\"noopener\"><b>Performance Marketing in the AI Era: How the Role is Changing<\/b><\/a><b>\u00a0<\/b><\/td>\n<\/tr>\n<tr>\n<td colspan=\"2\">\n<p style=\"text-align: center;\"><a href=\"https:\/\/entri.app\/blog\/what-is-trendjacking\/\" target=\"_blank\" rel=\"noopener\"><b>Trendjacking Explained: How Brands Turn Viral Moments into Marketing Wins<\/b><\/a><b>\u00a0<\/b><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p data-start=\"3078\" data-end=\"3441\"><div class=\"modal\" id=\"modala36ef0b\"><div class=\"modal-content\"><span class=\"close-button\">&times;<\/span>\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-7\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl 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This is followed by Cyber Monday November 30. This is also a high-intent sales window.\u00a0However only brands with a clear offer, and a website that is ready for seamless engagement and interaction can turn that intent into profit. Join Our Online Next Gen AI [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":25665215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[802,1865],"tags":[],"class_list":["post-25665213","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday 2026 in India (Nov 27): The Marketer&#039;s Complete Prep Checklist<\/title>\n<meta name=\"description\" content=\"Black Friday 2026 in India falls on Nov 27. 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