AI Powered Online Digital Marketing Course
Transform your future with our hands-on online digital marketing course. Gain practical training and secure placements with top brands
Overview of Online Digital Marketing Course
Entri Elevate's Digital Marketing Executive Certification Program is meticulously crafted to empower you as a digital expert, offering comprehensive knowledge across various digital marketing domains. Engage in dynamic learning experiences, including live interactive sessions and hands-on exploration of 35+ digital marketing tools. The curriculum spans crucial areas like fundamentals of marketing, behavioral marketing, SEO, SEM, social media, email marketing, mobile marketing, content strategy, analytics, and emerging technologies. Our goal is to equip you for the rapidly evolving digital landscape, ensuring you deliver outstanding results.
Inclusive & Immersive Hybrid Training Sessions
Industry Expert Sessions
80+ Live & Recorded Sessions
Soft Skill Sessions
Industry Networking
Placement Training
Illinois Tech Certification
Digital Marketing Skills Covered
This Digital Marketing course covers a wide range of skills including :
Digital Marketing Course Fees Structure
Digital Marketing Tools Covered
In-demand digital marketing tools will be covered during the course to help you become a perfect digital marketer.
Digital Marketing Job Roles
The following are career possibilities available after completing a digital marketing course
Digital Marketing Analyst
Analyzing data from various digital marketing channels to assess campaign performance and make data-driven decisions.
Social Media Strategist
Developing comprehensive social media strategies aligned with business goals and target audience interests.
Content Strategist
Planning and executing content marketing strategies to drive traffic, engagement, and conversions.
Marketing Consultant
Providing strategic advice and guidance to businesses on their digital marketing efforts.
SEO Specialist
Optimizing website content and structure to improve search engine rankings and visibility.
PPC Specialist
Managing pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads.
Web Analyst
Monitor website traffic and user behavior to make data-driven decisions
Affiliate Marketing Specialist
Manage affiliate partnerships and track performance.
Digital Analyst
A Digital Analyst analyzes digital marketing and user data from different online platforms such as websites, social media, email, and online advertising.
E-commerce Specialist
Oversee online sales channels, including website optimization and product listings.
Curriculum
The curriculum is designed to help you learn the skills required to become a successful professional.
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Overview of Digital Marketing concepts and terminology
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Evolution of digital marketing and its impact on businesses
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Introduction to Domain, Hosting, Website & Introduction of WordPressโจ
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Wordpress Website development - Builder - Elementor
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What is SEO, How search engine works
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Overview of search engines and their role in driving organic traffic
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Search engine algorithms and ranking factors
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What is Meta title & Meta description
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Main types of SEO techniques
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Introduction of White hat, Black hat, Gray hat & Negative SEO
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Site audit and Website analysisCompetitor Analysis Step - 1
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Importance of competitor analysis in SEO
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Identifying competitors and their online presence
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Analyzing competitor's keywords, content
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Competitor Analysis - (Random website - software company, โจplumbing company etc)
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How to do keyword research and analysis
- Importance of a well-organized website structure
- Content optimisation
- Optimizing navigation menus and internal linking
- Creating user-friendly URL structures
- Header tag and content optimization
- Proper use of header tags (H1, H2, H3, etc) for content hierarchy
- Image optimization
- Optimizing image file names and alt text for search engines
- Compressing images for faster page load times
- Title tags and Meta descriptions
- Writing compelling and optimized title tags
- Importance of Internal links (anchor text)
- Crafting effective meta descriptions for search engine results
- Meta title meta description generation
- External Linking to Authority Sites
- Checking on page with Ahrefs extension
- Optimizing robots.txt file to control crawlers' access, OGP Tags - open graph protocol (social media link sharing) image and text.
- Duplicate Content Detection and Management โจ(siteliner.com)
- Website Security (Malware, Hacking Prevention) - JETPACK,secure, HTTPS and SSL Certificate Configuration, Structured Data and Schema Markup
- Site speed optimization
- Mobile responsiveness and Mobile - First Indexing
- Canonicalization and URL Structur
- Website Crawlability and Indexability, setup Google Search Console, submit xml sitemap
- Setup Google Tag Manager
- Implementing Google Analytics, Ahref and Microsoft Clarity
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Blog creation
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Link building strategies
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Backlinks
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Influencer Marketing
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Guest Blogging and Content Syndication
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Local SEO and Business Listings
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Online community engagement: Brand mentions and
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Unlinked brand citations
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Online PR and Digital PR Strategies
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Social bookmarking and Content promotion
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Monitoring and analyzing Off-page SEO Metrics
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Forum and Community Participation
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Social Sharing and Viral Marketing
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Brand Mentions and Citations
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Online Public Relations (PR)
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Video Marketing and YouTube Optimization
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Influencer Outreach and Collaboration
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Q&A Platforms and Answering Sites
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Fundamentals of Email Marketing
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Creating a Mailchimp Campaign
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Template creation
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Introduction to Shopify - Explain what Shopify is and its purpose in building e-commerce websites
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Overview of Shopify's features: Highlight key features such as themes, templates, product management and payment gateway
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Setting up a Shopify account : Guide the students through the process of creating Shopify account
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Exploring Shopify dashboard Theme Selection, Product management
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Adding Pages: Guide the student in creating essential pages like Home, About Us, Contact, and Privacy Policy.
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SEO for Shopify
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Creating a Google Ads account
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Google keyword planner
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Search volume, paid difficulty & CPC
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Google ads ad costs
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Ad rank
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Max bid, Quality score & how to improve it
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Landing page features
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Basics of how to optimize ad campaign
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How to select the campaign is suitable for a business
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Different type of campaign objectives
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Sales, leads, website traffic, Product and brand consideration, Product and brand consideration, App promotion
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Local store visits and promotions, Create a campaign without a goal's guidance
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Introduction - search ads, performance max, video, shopping, discover ads
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Ads creation - search ads
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Content exclusion, related videos, placements,โจaudience segments, budget etc
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Display ad and shopping ad
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Youtube channel google ads account linking - Skippable ads,Unskippable ads, Bumper ads & feed ads
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Google Ads conversion tracking setup in GTM
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Google Ads remarketing setup in GTM
- How to prepare to bring your business online
- How to establish your presence on social media
- How to attract an audience on social media
- Content creation ideas (CANVA) (AI Tools)
- How to build relationship on social media
- How to optimize your efforts
- Tips for increasing Facebook & Instagram organic reach
- Organic social media marketing strategy creation
- How to prospect each platform based on niche
- How to create business manager
- Business settings & overview
- How to add fb pages & ads manager on business manager
- How to add people to business manager
- How to create Ads manager
- Bid Strategies and Budget Management
- Facebook and Instagram ads strategy
- Types of campaigns
- How to write a perfect primary text
- How to create traffic campaignHow to create a perfect audience suitable for business
- What are the placements in Facebook & Instagram ads?
- Creating a lead form for lead generation campaign
- Custom audience & Lookalike audience
- Remarketing
- Pixel setting
- All page and specific page remarketing
- Ad Performance Monitoring and Optimization
- ROAS - Setting ROAS Goals and Objectives
- ROAS Reporting and Analysis
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Introduction to Google Analytics
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Understanding Key Reports: Explore essential reports, suchโจas audience overview, acquisition channels, and behavior flow.
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Basics of Amazon/Flipkart & Seller account
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Amazon Advertising - bidding, keywords research
Digital Marketing Blogs
Explore Trending Topics in Digital marketing and Branding
Landing pages are great for digital advertising campaigns, but they can also be helpful when you link a print marketing pieceโs QR code to a particular page. A landing pageโs primary objective is to convert visitors, making it a vital resource for any kind of marketing campaign
If you are looking to get international digital marketing excellence, you need to understand the cultural nuances by respecting and adapting to the varied cultural aspects! Here are the Best Tips for Excelling
This article will discuss search engine optimization (SEO), the components of freelance SEO, and the methods for entering this industry as a full-time or part-time professional.
Starting an online business has become a gateway to countless options in todayโs connected world. The digital world offers unique opportunities for success, no matter your level of experience or desire to expand your professional skills.
Eligibility / Pre-requisities
The prerequisites needed to enroll in Entri Elevate Digital Marketing Course are as follows;
Understanding of Social Media Platforms
Understanding how social media platforms work and getting familiar with their features and functionalities can be advantageous
Basic Computer Knowledge
Understanding how to use a computer, navigate the internet, and operate basic computer operations essential for digital marketing.
Strong Communication Skills
Good written and verbal communication skills to convey marketing messages clearly and persuasively.
Creativity
Think creatively to develop engaging content, campaigns, and strategies.
Our Hiring Partners
Connect employers with a global network of recruitment partners to meet their hiring goals.
Why Live Sessions?
Here are some benefits of giving live sessions of digital marketing course coaching
Flexibility
Live sessions can be recorded for later viewing, giving learners the flexibility they need if they aren't attending the session live.
Instant feedback
Learners can receive instant feedback on their work or questions, enhancing their learning experience.
Demonstrations
Mentors can demonstrate digital marketing techniques and tools live, providing practical insights and hands-on experience.
Interactive activities
Tutors can comprise interactive activities such as group discussions, polls, and quizzes to enhance engagement and support learning.
Why Choose Entri App for Digital marketing Course
Choosing Entri for a digital marketing course is ideal for aspiring professionals due to its comprehensive offerings. Entri ensures placement assistance, connecting students with top companies seeking digital marketing expertise, thus enhancing career prospects significantly. The course curriculum covers the latest trends in digital marketing, including AI applications, equipping graduates with cutting-edge skills highly sought after in the industry. Practical learning through hands-on projects and case studies allows students to gain valuable experience and build a solid portfolio. With flexible schedules and guidance from industry experts, Entri provides a supportive environment for excelling in the occupied field of digital marketing.
Your Digital Marketing Program Trainers
Learn Directly from Digital Marketing Industry experts!
Digital Marketing Course Certifications
Courses Recognised by
Frequently Asked Questions
Illinois certification validates your proficiency and expertise across various industries. It can enhance your credibility and positively impact your career growth, earning potential, and professional fulfillment. Obtaining Illinois certification opens up opportunities for career advancement and high-paying jobs, bringing ample career opportunities and enhancing your professional success.
Illinois certification is best for IT freshers. This certification program provides comprehensive training and education on various aspects of IT, including programming languages, software development, database management, and more.
Illinois certification helps freshers build a strong foundation in IT. It equips them with the necessary skills to succeed in their careers and to get better job opportunities with higher salaries.
Key Learning Outcomes of Digital Marketing Course
The key takeaways from the "Entri Elevate Digital Marketing course" are as follows
Comprehensive understanding Understanding of Marketing concepts
To provide students with a comprehensive understanding of marketing concepts and their practical applications.
Functional Knowledge & Practical Skills
Equip students with the foundational knowledge and practical skills required to become job-ready performance marketers.
Enhance Data Analysis Skills
To enable students to analyze data and make data-driven decisions to improve campaign performance.
Paid Marketing Strategies
To teach students how paid marketing works and how to optimize campaigns for different platforms and industries.
Familiarity with Industry Tools
To familiarize students with the tools and industry- standard procedures needed to set up, run, and optimize.
Frequently Asked Question About Digital marketing Course
Digital marketing is used for different online platforms and channels to boost products, services, or brands. It involves activities such as website optimization, social media marketing, content creation, email marketing, search engine optimization (SEO), and more.
The course is designed for individuals new to the field of digital marketing who have a career aspiration to pursue roles in marketing.
- Beginners to Intermediate Learners
- Career switchers
- Upgrading Digital marketers
- Small Scale Business Owners
- Students
- Social Media Marketers
You will also gain expert guidance with real-world projects and lessons. After the course completion, Entri App ensures placement assistance services too. Here is a brief of the course curriculum.
Module |
Topics |
1 |
Fundamentals of Marketing, Brand Building, Positioning, Digital Marketing |
2 |
Introduction to Competitor Analysis, Market Research |
3 |
Introduction to Paid Advertising |
4 |
Google Ads (Intro to SEM, Keyword Research, Key Metrics, Structuring) |
5 |
Setting Up & Running Google Ads |
6 |
Meta Ads (Introduction to Social Media Ads, Targeting, Key Metrics, Structuring) |
7 |
Setting Up & Running Meta Ads |
8 |
Creatives - How to Write High-Performing Copies & Visuals |
9 |
Landing Page - Conversion Rate Optimization |
10a |
How to Set up Projections and Media Plan |
10b |
Direct v Programmatic |
10c |
DV 360, Search 360, Google Ad Exchange |
11a |
Introduction to Web Analytics |
11b |
Google GA4 |
11c |
Tag Manager |
11d |
Looker Studio |
12 |
Introduction to Mobile App Marketing |
Search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), content marketing, email marketing, influencer marketing, and affiliate marketing are some of the digital marketing strategies commonly used.
In India, Rupees 8L/year is the average salary for a digital marketing manager. This position is open to candidates with four to eight years of experience. A number of additional considerations, like industry, qualification, digital marketing certification, and place of residency, are significant when choosing salary.
Eligibility for Refunds: Learners can avail a refund within 30 days of joining the batch. No refund request will be entertained under any circumstance after 30 days of joining the batch. Refunds are not applicable to the recorded video subscriptions.
Refund Process: To request a refund, learners must contact our User Happiness Team and raise the refund request. Our team will analyze the case and decide on the refund. If approved, learners will receive the refund within 30 working days after approval. Learners will continue to pay the monthly EMI for loan (if applicable) and such loan cannot be canceled.
Refund Amount: Refund amounts will be determined based on the following conditions (Once your refund request is approved): Before the batch starts, there will be an operational cost deduction of 20% of the paid amount or Rs 3000 whichever is the highest Once the batch starts, a deduction of 40% of the paid amount or Rs 6000 whichever is highest will be applicable. No refund requests will be entertained after 30 days from the date of batch commencement.
Exclusions: Refunds are also not applicable to learners who have completed more than 30 days in the batch.
Changes to the Refund Policy: We reserve the right to modify or update this refund policy at any time without prior notice. Any changes to the policy will be posted on our website
Scenario
Before batch commencement : 20% of the program fee paid or Rs 3000 (Whichever is highest)
Post batch commencement up to 30 day: 40% of the program fee paid or Rs 6000 (Whichever is highest)
Post 30 days of batch commencement: No Refund
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Advantages of Learning Elevate Digital Marketing Course
Elevate Learning Experience
Accessibility
Easy to access from anywhere with an internet connection, eliminating the need for travel to a physical classroom.
Updated content
Frequently updated content to reflect the latest industry trends, tools, and strategies
Interactive learning
Provide interactive learning experiences such as quizzes, assignments, and discussion forums, enhancing engagement and understanding.
Access to resources
Offer access to a wealth of resources such as video tutorials, e-books, case studies, and tools, enriching the learning experience.
Expert instruction
You can learn from industry experts and experienced professionals who bring real-world insights and practical knowledge to the course material.
Networking opportunities
Provide opportunities to connect with peers, instructors, and industry professionals from around the world, expanding your professional network.
Flexibility
Enable you to study at your own pace and schedule, making it easier to balance education with work or other commitments.
Cost-effectiveness
The online course often has lower tuition fees compared to traditional in-person classes, and you can save money on commuting and accommodation expenses.
Career Support
Personalized Industry Mentorship
Get personalized feedback and mentorship from an experienced Digital marketer to enhance your career path.
Resume Review
Get personalized guidance on your resume structure and content.
Live profile-building workshops
Build your profile with hands-on sessions, whether on your rรฉsumรฉ, GitHub, or Kaggle platform.
Digital Marketing Course Projects
Learn to build digital marketing projects for solving real-world business problems!
Project 1: Website Design and SEO Implementation • Design a website and implement comprehensive SEO strategies.
Project 2: Social Media Strategy and Meta Ads • Develop a social media strategy for a business, set up Meta ads, and run ads by adding funds.
Project 3: Google Search Ads • Create and manage Google search ads for a business, including adding funds and running ad campaign
Hear From Our Students:
Upcoming and Recorded Digital Marketing Webinars
Who Can Apply For the Course
- Students
- Professionals
- Career Switchers
- Job Seekers
- House Wife
- Un-employers
- Freelancers