How do Custom Audiences and Lookalike Audiences relate?

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Q. How do Custom Audiences and Lookalike Audiences relate?

They are completely unrelated tools

Both refer to the same concept with different names

Custom Audiences are subsets of Lookalike Audiences

Lookalike Audiences are built based on a Custom Audience or other existing audience source

Solution:

The lookalike feature requires an existing audience (like a list of customers) Facebook then uses that as a model for similar people In short, lookalikes are generated from custom (or other).

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Q. How do Custom Audiences and Lookalike Audiences relate?

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Q. How do Custom Audiences and Lookalike Audiences relate?

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