Q. How do Facebook Lead Ads differ from Conversion (lead) ads in terms of forms?

A
Lead ads use an on-platform Facebook form; Conversion ads send users to an off-site landing page form
B
Lead ads have no form; Conversion ads have forms
C
Both use the exact same form system
D
Lead ads are always video ads
Solution:

The key difference is in location Lead Ads streamline collection by keeping users on Facebook with a pre-filled instant form Conversion ads typically direct users to a site where you collect info.

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