Q. A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, theme to a campaign is known as:

A
Jingle
B
Tagline
C
Word painting
D
Catalogue
Solution:

Tag line A slogan or phrase that visually conveys the most important product attribute or benefit that the advertiser wishes to convey. Generally, a theme to a campaign

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