Q. The exponent of the tagline ‘Kerala – God’s Own Country’ for Kerala Tourism:
Solution:
The tagline ‘Kerala – God’s Own Country’ was created by one Mr. Walter Mendez, who was also the Creative Director of a reputed Ad agency in India. The creation took birth in the year 1989. Sadly, the man is no more now as he died some 10 years ago. Walter coined the tag on the request of Kerala Tourism Department when the Kerala government wished to market Kerala’s high tourism potentialities before the travel world.
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