What does max bid or maximum CPC mean in Google Ads?

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Digital Marketing
Paid Advertising
Google Ads
What does ...

Q. What does max bid or maximum CPC mean in Google Ads?

The exact cost you will always pay per click

The highest amount an advertiser is willing to pay for one click

The minimum required payment for any ad

The mandatory bid everyone must match

Solution:

The max bid (maximum cost-per-click) is the ceiling you set for your ad spend per click Google will never charge more than this for a click, though often you pay less in practice.

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Q. What does max bid or maximum CPC mean in Google Ads?

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Q. What does max bid or maximum CPC mean in Google Ads?

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