Top Digital Marketing Fundamentals Questions and Answers for Exam Preparation

Explore top Digital Marketing Fundamentals questions and answers to boost your exam preparation and enhance your understanding of key concepts.

Digital Marketing Fundamentals Questions

Q. What does a ROAS of 4:1 mean?

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Q. What does ROAS stand for in advertising?

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Q. How do you calculate ROAS?

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Q. Which metric is most aligned with the core concept of performance marketing?

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Q. Which type of marketing campaign often falls under the umbrella of performance marketing?

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Q. If an ad campaign spent $2000 and generated $10,000 in sales, what is the ROAS?

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Q. Why is tracking ROAS important for advertisers?

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Q. What is a key advantage of using AI-powered analytics in digital marketing?

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Q. What defines “Performance Marketing”?

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Q. Which of the following is NOT a typical payment model in performance marketing?

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