Competitive landscape analysis: Learn how to conduct comprehensive competitor analysis, identify market trends, and leverage competitor insights for strategic decision-making.

Market research techniques: Gain an understanding of various market research methodologies, including surveys, focus groups, and data analysis, to gather valuable consumer insights.

Customer segmentation: Explore the process of segmenting target audiences based on demographics, behavior,and psychographics to optimize marketing efforts

consumer behavior analysis : Dive into undertanding consumer motivtions,buying patterns,and decision making process to tailor marketing strategies for maximum impact

Paid advertising overview: Explore the various types of paid advertising, such as search engine marketing (SEM), display advertising, and social media advertising

Advertising platforms and networks: Gain insights into popular advertising platforms like Google Ads, Facebook Ads, and LinkedIn Ads, and understand their unique features and targeting options.

Budgeting and campaign planning: Learn How to effectively allocate advertising budgets, set campaign objectives, and develop a strategic approach for paid advertising

Performance measurement: Discover key metrics and analytics used to measure the effectivness of paid advertising campaigns, including click-through rates, conversion rates, and return on ad spend (ROAS

Search engine marketing (SEM) fundamentals: Understand the basics of SEM and its role in driving targeted traffic to website through search engine advertising.

Keyword research techniques: Learn how to perform keyword research, identify high-impact keywords, and develop keyword strategies for Google Ads campaigns.

Key metrics in Google Ads: Gain insights into essential metrics like impressions, click-through rates (CTR), quality scores, and conversion tracking to evaluate campaign performance.

Campaign structuring best practices : Discover effective stratgies for structuring google ads campaigns,ad groups ,and keywords to maximize relevance and improve campaign efficiency

Account Setup and configuarion : Learn the step by step process of setting up a Google ads account ,configuring campaign settings,and establishing budget parameters.

Ad creation and optimization: Understand the elements of compelling ad copy and design, and learn optimization techniques to improve ad performance and maximize conversions.

Ad extensions and targeting options: Explore the various ad extensions available in Google Ads and leverage advanced targeting options to reach specific audience and increase ad visibility 

Ad testing and measurement: Discover strategies for A/B testing ad variations, tracking ad performance, and making data-driven optimizations to improve campaign results

 Introduction to social media advertising: Explore the world of social media ads and understand how platforms like Facebook, Instagram, and LinkedIn can be leveraged for effective audience targeting

Targeting and segmentation: Learn advanced targeting techniques on social media platforms, including demographic targeting, interest-based targeting, and lookalike audience targeting.

Key metrics for social media ads: Understand the key performance indicators(KPIs) to Specific to social media advertising ,such as engagement rates, reach, click-through rates, and conversion tracking.

Campaign structuring and optimization: Discover best practices for structuring social media ad campaigns, creating compelling ad content, and optimizing campaigns for maximum impact and ROI

Platform-specific ad setup: Learn how to set up ads on popular social media platforms, including Facebook Ads Manager, Instagram Ads, and LinkedIn Campaign Manager.

Ad formats and creative considerations: Explore different ad formats available on social media platforms and gain insights into creating visually appealing and engaging ad content.

Campaign monitoring and performance tracking: Understand the importance of monitoring ad performance, Analyzing metrics, and making data-driven adjustments to optimize social media ad campaigns.

Ad budgeting and bidding strategies: Gain proficiency in budget allocation, bidding strategies, and ad spend optimization to achieve desired campaign outcomes within allocated budgets

Copywriting techniques: Learn the art of writing persuasive and impactful ad copies that effectively convey the message and entice the target audience

Visual design principles: Understand the principles of effective visual design and learn how to create visually appealing ad graphics and imagery.

Call-to-action optimization: Discover techniques for crafting compelling calls-to-action (CTAs) that drive engagement and encourage desired user actions.

A/B testing and creative optimization: Learn how to test different ad creatives,iterate on top performing elements,and optimize ad content for better results.

Landing page optimization fundamentals: Understand the importance of landing pages in the conversion process and learn optimization strategies to improve conversion rates.

Designing user-friendly landing pages: Explore techniques for designing intuitive and user-friendly landing pages that effectively communicate value propostions and encourage conversions.

A/B testing and data-driven optimization: Learn how to conduct A/B tests on landing pages, analyze user behavior, and make data-driven decisions to improve conversion rates.

Conversion tracking and measurement: Gain insights into tracking conversions, setting up conversion tracking pixels, and utilizing data to measure the effectiveness of landing pages

Establishing marketing projections: Learn how to develop realistic marketing projections based on market research, industry trends, and campaign performance data

Budget allocation and media planning: Understand the process of allocating marketing budgets across various channels and creating media plans to effectively distribute resources.

ROI analysis and performance measurement: Discover methods for analyzing the return on investment (ROI) of marketing activities and measuring campaign performance against established projections.

Iterative planning and optimization: Learn how to continously refine and optimize marketing projections and media plans based on real-time data, market changes, and business goals

Fundamentals of web analytics: Understand the role of web analytics in tracking website performance, user behavior,and marketing campaign effectiveness

Setting up analytics tools: Learn how to set up and integrate popular web analytics tools, such as Google Analytics, to gather valuable insights about website visitors and their interactions.

Key metrics and reporting: Explore essential web analytics metrics ,including traffic sources ,bounce rate,conversion rates, and user engagement, and learn how to generate meaningful reports.

Data-driven decision-making: Discover how to use web analytics data to make informed marketing decisions, optimize website performance, and improve user experiences

Mobile app marketing landscape: Gain insights into the mobile app market, current trends, and challenges, and understand the unique aspects of marketing mobile applications.

App store optimization (ASO): Learn techniques for optimizing mobile app listings on app stores, including keyword optimization, app descriptions, ratings, and reviews.

User acquisition and retention strategies: Explore various user acquisition channels, such as paid advertising, social media and influencer marketing , and understand strategies for retaining and engaging app users.

Mobile app analytics: Discover how to track app performance, user behavior, and key metrics using mobile app analytics tools ,and utilize data to improve marketing efforets and app performance.