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Online Digital Marketing Course - Basics to Advanced

The Ultimate Destination for Digital Marketing Excellence - Enroll in Entri Elevate Digital Marketing Course Today

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An Overview of Online Digital Marketing Course

Entri Elevate digital marketing courses offer valuable knowledge and skills for success in the digital era. The course is intended for individuals new to digital marketing and interested in pursuing careers in performance marketing. You will learn various tools and techniques to attract and engage customers, explore different digital marketing channels, and create effective campaigns. Further, these courses are affordable and flexible and equip you with the skills needed to succeed in digital marketing roles.

Inclusive & Immersive Hybrid Training Sessions

Industry Expert Sessions

80+ Live & Recorded Sessions

Soft Skill Sessions

Industry Networking

Placement Training

Illinois Tech Certification

Skills Covered

This Digital Marketing course covers a wide range of skills including :

Tools Covered

In-demand Tools – will be covered during the course to make you a perfect Digital marketer

Digital Marketing Job Roles

The following are career possibilities available after completing a digital marketing course

Digital Marketing Analyst

Analyzing data from various digital marketing channels to assess campaign performance and make data-driven decisions.

Social Media Strategist

Developing comprehensive social media strategies aligned with business goals and target audience interests.

Content Strategist

Planning and executing content marketing strategies to drive traffic, engagement, and conversions.

Marketing Consultant

Providing strategic advice and guidance to businesses on their digital marketing efforts.

SEO Specialist

Optimizing website content and structure to improve search engine rankings and visibility.

PPC Specialist

Managing pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads.

Web Analyst

Monitor website traffic and user behavior to make data-driven decisions

Affiliate Marketing Specialist

Manage affiliate partnerships and track performance.

Digital Analyst

A Digital Analyst analyzes digital marketing and user data from different online platforms such as websites, social media, email, and online advertising.

E-commerce Specialist

Oversee online sales channels, including website optimization and product listings.

Curriculum

The curriculum is designed to help you learn the skills required to become a successful professional.

This module kicks off your journey with an introspection into the past, learning the fundamentals of Marketing, the core concepts that evolved over time, insights to help you acquire the mindset of a true marketer.


Topics Covered:


• The Evolution of Marketing
• The True Essence of Marketing

• Learn to become the Empathetic Marketer

• Learn to utilize the 4ps and 7ps of Marketing

The second module takes you through the basics of defining your audience, learning to anticipate their behavior and, more
importantly, learning to connect with them to build marketing campaigns that go beyond the sales and build trust. The module will introduce concepts like customer lifecycle, buying behavior, STP marketing strategies, etc.


Topics Covered:

• Understanding Behavior Analytics

• Why is Behavioral Marketing Important?

• Types of Behavioral Marketing

• How Does Behavioral Marketing Work?

• Sources to Profile Users Based on Data

• User Profiling Based on Data

• Benefits of Behavioral Marketing

In this module, you will learn to strategize research and define content pillars for your specific audience, building a content strategy based on your media channel mix. You will also learn to define goals and objectives for organic and paid media campaigns at every level of the marketing funnel.


Topics Covered:


• Fundamentals of Content Marketing
• Understanding the Nature of Audiences on Platforms

• Writing & Designing Content Structure
• Creating & Implementing Content plans & Calendars

• Optimizing Content for B2B and B2C channels

• Optimizing Content for Paid Marketing

• Measuring KPIs with Google Analytics & Meta Business
Manager
• The Content Framework
• Using AI for Content Generation

Explore the dynamic world of social media marketing, uncovering strategies and techniques to maximize your online presence. Learn to find your audience, your voice and then connect with the people that matter.


Topics Covered:


• Fundamentals of Social Media Marketing

• Managing Social Media Brands

• Building Audiences on Social Platforms

• Organic SMM Strategies & Funnels

• Paid Marketing Strategies & Channels

This module will teach you the importance of Search Engine Marketing with organic results through Search Engine Optimization (SEO) and Paid Search Marketing. You will learn how on-page and
off-page SEO works, explore the technical side of SEO to rank higher on search engines and learn how to analyze competitors. Learn how paid ads work with the help of keyword research. You will also learn about different bidding strategies in-depth in the context of channels.


Topics Covered:


• Fundamentals of SEO
• On-Page vs. Off-Page
• Technical SEO
• Website Asset Optimization (video, images, reviews)

• Conducting SEO Audit
• The Future of SEO
• Overview of Search Engine Marketing
• Understanding Concepts of Pay Per click (PPC), Google Ads
Algorithm, Ad Rank, & Ad Positioning
• Bidding and budget strategies
• Keyword research and optimization using the search term report
for better

• Role and benefits of Ad Extensions
• How to target the right customers with demographics, interest,
location, etc.
• Use of dynamic keyword insertion
• Remarketing ads
• Performance Max & Smart campaigns
• How to create and optimize the mobile app install ads to
increase the number of users

This email marketing module, will teach you the end-to-end process of email marketing, how automation works, and how to design the right email templates to increase conversion rates.


Topics Covered:


• Fundamentals of Email Marketing

• 5 Email Marketing Strategies to Boost Growth

• Creating a Mailchimp Campaign

• Template Creation
• Types of Leads and Lead Generation

• Automation and Campaign Execution

• Overview of Automation Dashboard

• Creating a Drip Campaign Example

• A/B Testing

In this module you will learn about the different types of KPIs and metrics using different analysis tools.
Also, work on a live campaign to check the ROI of any product or service and learn how to improve the results. Understand the actionable steps from the numbers.


Topics Covered:


• Difference between KPIs & metrics
• Metrics for paid/owned/earned
• Behavioral patterns of users on the site interface

• Engagement rate vs. conversion rate
• How to analyze customer journeys using Google analytics

• How to setup an ecommerce marketing funnel and analyze it
with Google Analytics
• How to calculate ROI for any campaign

In this module you will learn how to perform a deep analysis of paid campaigns and check the metrics of every ad to optimize the campaigns for better conversions. You will also learn about the important elements of landing pages and related design strategies based on the business and industry.


Topics Covered:


• Introduction to Conversion Rate Optimisation

• Mastering Conversion Funnels
•Setting Targets using CRO Benchmarks
• CRO Analytics: Measuring & Tracking Conversions
• Planning & Determining Marketing & Campaign Budget

• How to use interactive videos, pictures, and graphics to improve
landing pages
• Tracking and analyzing performance of your competitors using
auction insights, Facebook Pixel and Google tag manager.

Digital Marketing Blogs

Explore Trending Topics in Digital marketing and Branding

Best Practices for game-changing landing page creation

Landing pages are great for digital advertising campaigns, but they can also be helpful when you link a print marketing piece’s QR code to a particular page. A landing page’s primary objective is to convert visitors, making it a vital resource for any kind of marketing campaign

Tips for Excelling at International Digital Marketing ( Guide of 2024)

If you are looking to get international digital marketing excellence, you need to understand the cultural nuances by respecting and adapting to the varied cultural aspects! Here are the Best Tips for Excelling

How to Become a SEO Freelancer in 2024?

This article will discuss search engine optimization (SEO), the components of freelance SEO, and the methods for entering this industry as a full-time or part-time professional.

How to Start an Online Business: A Complete Guide

Starting an online business has become a gateway to countless options in today’s connected world. The digital world offers unique opportunities for success, no matter your level of experience or desire to expand your professional skills.

Eligibility /Pre-requisities

The prerequisites needed to enroll in Entri Elevate Digital Marketing Course are as follows;

Understanding of Social Media Platforms icon

Understanding of Social Media Platforms

Understanding how social media platforms work and getting familiar with their features and functionalities can be advantageous

Basic Computer Knowledge icon

Basic Computer Knowledge

Understanding how to use a computer, navigate the internet, and operate basic computer operations essential for digital marketing.

Strong Communication Skills icon

Strong Communication Skills

Good written and verbal communication skills to convey marketing messages clearly and persuasively.

Creativity icon

Creativity

Think creatively to develop engaging content, campaigns, and strategies.

Our Hiring Partners

Connect employers with a global network of recruitment partners to meet their hiring goals.

Why Live Sessions?

Here are some benefits of giving live sessions of digital marketing course coaching

Live Sessions

Flexibility

Live sessions can be recorded for later viewing, giving learners the flexibility they need if they aren't attending the session live.

Instant feedback

Learners can receive instant feedback on their work or questions, enhancing their learning experience.

Demonstrations

Mentors can demonstrate digital marketing techniques and tools live, providing practical insights and hands-on experience.

Practical exercises

Instructors can include practical exercises and assignments during live sessions to help students apply theoretical concepts in real-world scenarios.

Q&A sessions

Live sessions facilitate Q&A sessions where students can ask questions and clarify doubts directly with the instructor.

Interactive activities

Tutors can comprise interactive activities such as group discussions, polls, and quizzes to enhance engagement and support learning.

Your Digital Marketing Program Trainers

Learn Directly from Digital Marketing Industry experts!

Digital Marketing Course Certifications

Courses Recognised by

illinois Tech
NSDC

Frequently Asked Questions

Illinois certification validates your proficiency and expertise across various industries. It can enhance your credibility and positively impact your career growth, earning potential, and professional fulfillment. Obtaining Illinois certification opens up opportunities for career advancement and high-paying jobs, bringing ample career opportunities and enhancing your professional success.

Illinois certification is best for IT freshers. This certification program provides comprehensive training and education on various aspects of IT, including programming languages, software development, database management, and more.

Illinois certification helps freshers build a strong foundation in IT. It equips them with the necessary skills to succeed in their careers and to get better job opportunities with higher salaries.

Key Learning Outcomes of Digital Marketing Course

The key takeaways from the "Entri Elevate Digital Marketing course" are as follows

Comprehensive understanding Understanding of Marketing concepts

To provide students with a comprehensive understanding of marketing concepts and their practical applications.

Functional Knowledge & Practical Skills

Equip students with the foundational knowledge and practical skills required to become job-ready performance marketers.

Enhance Data Analysis Skills

To enable students to analyze data and make data-driven decisions to improve campaign performance.

Paid Marketing Strategies

To teach students how paid marketing works and how to optimize campaigns for different platforms and industries.

Familiarity with Industry Tools

To familiarize students with the tools and industry- standard procedures needed to set up, run, and optimize.

Live Sessions

Frequently Asked Question About Digital marketing Course

Digital marketing is used for different online platforms and channels to boost products, services, or brands. It involves activities such as website optimization, social media marketing, content creation, email marketing, search engine optimization (SEO), and more.

Digital marketing permits businesses to achieve a wider audience, target specific demographics, and improve the revenue of each business. It helps increase brand attention, generate leads, force website traffic, and ultimately increase sales and revenue.

The course is designed for individuals new to the field of digital marketing who have a career aspiration to pursue roles in marketing.

  • Beginners to Intermediate Learners
  • Career switchers
  • Upgrading Digital marketers
  • Small Scale Business Owners
  • Students
  • Social Media Marketers

You will also gain expert guidance with real-world projects and lessons. After the course completion, Entri App ensures placement assistance services too. Here is a brief of the course curriculum. 

Module

Topics

1

Fundamentals of Marketing, Brand Building, Positioning, Digital Marketing

2

Introduction to Competitor Analysis, Market Research

3

Introduction to Paid Advertising

4

Google Ads (Intro to SEM, Keyword Research, Key Metrics, Structuring)

5

Setting Up & Running Google Ads

6

Meta Ads (Introduction to Social Media Ads, Targeting, Key Metrics, Structuring)

7

Setting Up & Running Meta Ads

8

Creatives - How to Write High-Performing Copies & Visuals

9

Landing Page - Conversion Rate Optimization

10a

How to Set up Projections and Media Plan

10b

Direct v Programmatic

10c

DV 360, Search 360, Google Ad Exchange

11a

Introduction to Web Analytics

11b

Google GA4

11c

Tag Manager

11d

Looker Studio

12

Introduction to Mobile App Marketing

Search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), content marketing, email marketing, influencer marketing, and affiliate marketing are some of the digital marketing strategies commonly used.

Upon completion of the course, participants will have access to a range of additional services. These include 100% internship and placement assistance to help secure a job within one year.

Digital marketing delivers several benefits, including improved brand attention, improved website traffic, higher conversion rates, better client engagement, cost-effective marketing campaigns, targeted audience reach, and access to valuable data and analytics for informed decision-making.

Yes, the users will receive a valid certificate.

In India, Rupees 8L/year is the average salary for a digital marketing manager. This position is open to candidates with four to eight years of experience. A number of additional considerations, like industry, qualification, digital marketing certification, and place of residency, are significant when choosing salary.

Due to the field's constant growth, digital marketing is not saturated. Digital marketers have professional options since businesses need to sell their goods and services. You should launch your own company, stay current with trends, and expand your network to outperform the competition

Career support team will get in touch with the learner towards the end of the program. They will help the learner in resume building, interview skills and LinkedIn profile building. Upon successful completion of the program, the career support team will match the job opening with the eligible candidate and will refer the candidate to the hiring partner. It is to be noted that the selection is completely hiring partner’s prerogative and it depends on the company hiring policies.

Your chances of getting a job depends on multiple factors. Your skill set and the experience you gain by doing a lot of real world projects will help. However companies have hiring policies wherein they have restrictions on hiring people with extended career break, some academic backgrounds, age etc. But if you complete this program and gain enough experience and skills, you will be able to get freelance opportunities and earn even if you do not meet hiring eligibility criteria. Also, the career support team is region agnostic, which means we cannot guarantee an interview based on your location preference. Interviews will be arranged based on the matching skill set and eligibility with respect to the job opening. We have hiring partners Pan India.

The program can be taken by anyone who is interested in problem-solving, and analytical Skills. However, the program is best suited for learners who have an undergraduate degree. High School and associate degree/diploma graduates can also pursue this program

After completing payment, users will get a welcome call from the User Happiness team within 24 hrs and a form will be shared to complete the profile. Users will be added to platforms (Slack / WhatsApp group) before the commencement of the batch.

You can watch the recorded videos on your mobile. However, to do the tasks and projects given to you, you should have a functioning laptop.

Just by joining this program, a new job / job switch should not be expected. You should be committed and devote 12 - 15 hours per week on learning, attending live sessions, and completing the projects given. You won’t be able to progress unless you are committed and focussed.

Eligibility for Refunds: Learners can avail a refund within 30 days of joining the batch. No refund request will be entertained under any circumstance after 30 days of joining the batch. Refunds are not applicable to the recorded video subscriptions.


Refund Process: To request a refund, learners must contact our User Happiness Team and raise the refund request. Our team will analyze the case and decide on the refund. If approved, learners will receive the refund within 30 working days after approval. Learners will continue to pay the monthly EMI for loan (if applicable) and such loan cannot be canceled.


Refund Amount: Refund amounts will be determined based on the following conditions (Once your refund request is approved): Before the batch starts, there will be an operational cost deduction of 20% of the paid amount or Rs 3000 whichever is the highest Once the batch starts, a deduction of 40% of the paid amount or Rs 6000 whichever is highest will be applicable. No refund requests will be entertained after 30 days from the date of batch commencement.


Exclusions: Refunds are also not applicable to learners who have completed more than 30 days in the batch.
Changes to the Refund Policy: We reserve the right to modify or update this refund policy at any time without prior notice. Any changes to the policy will be posted on our website

Scenario

Before batch commencement : 20% of the program fee paid or Rs 3000 (Whichever is highest)
Post batch commencement up to 30 day: 40% of the program fee paid or Rs 6000 (Whichever is highest)
Post 30 days of batch commencement: No Refund

Entri Courses in the News

Advantages of Learning Elevate Digital Marketing Course

Elevate Learning Experience

Accessibility

Easy to access from anywhere with an internet connection, eliminating the need for travel to a physical classroom.

Updated content

Frequently updated content to reflect the latest industry trends, tools, and strategies

Interactive learning

Provide interactive learning experiences such as quizzes, assignments, and discussion forums, enhancing engagement and understanding.

Access to resources

Offer access to a wealth of resources such as video tutorials, e-books, case studies, and tools, enriching the learning experience.

Expert instruction

You can learn from industry experts and experienced professionals who bring real-world insights and practical knowledge to the course material.

Networking opportunities

Provide opportunities to connect with peers, instructors, and industry professionals from around the world, expanding your professional network.

Flexibility

Enable you to study at your own pace and schedule, making it easier to balance education with work or other commitments.

Cost-effectiveness

The online course often has lower tuition fees compared to traditional in-person classes, and you can save money on commuting and accommodation expenses.

Career Support

Personalized Industry Mentorship

Get personalized feedback and mentorship from an experienced Digital marketer to enhance your career path.

Resume Review

Get personalized guidance on your resume structure and content.

Live profile-building workshops

Build your profile with hands-on sessions, whether on your résumé, GitHub, or Kaggle platform.

Upcoming and Recorded Webinars

Who Can Apply For the Course

  • Students
  • Professionals
  • Career Switchers
  • Job Seekers
  • House Wife
  • Un-employers
  • Freelancers
Who can apply
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