Digital Marketing Analyst

A Digital Marketing Analyst evaluates campaign performance across all digital channels — search, social media, email, paid ads, and website — to identify what's working, what's not, and where to invest next. They collect and organize data from platforms like Google Analytics 4, Meta Ads Manager, and Google Ads to build a complete picture of marketing effectiveness.

Social Media Strategist

A Social Media Strategist develops comprehensive social media plans aligned with a brand's business goals, target audience, and competitive landscape. They decide what to post, when, where, and why — across platforms like Instagram, Facebook, LinkedIn, YouTube, and X — ensuring every piece of content serves a clear purpose in the larger marketing funnel.

Content Strategist

A Content Strategist defines the overarching content vision and editorial roadmap for a brand, ensuring every piece of content — blog posts, videos, landing pages, social media, and email — serves a clear business and SEO objective. They plan topical clusters, map content to buyer journey stages, and align production schedules with search demand and seasonal trends.

Marketing Consultant

A Marketing Consultant provides strategic advice and guidance to businesses on how to plan, execute, and optimize their digital marketing efforts. They assess existing marketing activities, identify gaps and opportunities, and develop tailored strategies that align marketing spend with business objectives across channels like SEO, paid ads, social media, and email.

SEO Specialist

An SEO Specialist is responsible for improving a website's visibility on search engines by optimizing content, site structure, and technical elements to rank higher for relevant search queries. They conduct keyword research, competitor analysis, on-page audits, and technical SEO reviews to ensure pages are fully optimized for both search engines and users.

PPC Specialist

A PPC Specialist manages pay-per-click advertising campaigns across platforms such as Google Ads, YouTube, Bing, and social media networks. Their primary objective is to drive high-quality traffic to websites and landing pages while maximizing return on every rupee spent on advertising

Web Analyst

A Web Analyst studies website traffic patterns and user behavior to support data-driven marketing and product decisions. They use tools like Google Analytics 4, Microsoft Clarity, Hotjar, and heatmap platforms to understand how visitors navigate a site, where they drop off, and what drives them to convert.

Affiliate Marketing Specialist

An Affiliate Marketing Specialist manages partnerships with external affiliates — bloggers, publishers, influencers, and niche websites — who promote a company's products or services in exchange for a commission on sales or leads. They recruit and onboard new affiliates, set commission structures, and provide promotional assets and guidelines.

Digital Analyst

A Digital Analyst evaluates data across multiple digital marketing channels — websites, social media, email campaigns, paid advertising, and mobile apps — to translate raw numbers into actionable business insights. They go beyond surface metrics to uncover patterns in user behavior, campaign performance, and customer journeys.

E-commerce Specialist

An E-commerce Specialist manages online sales channels, focusing on product listing optimization, website conversion performance, and the overall shopping experience. They work across platforms like Shopify, WooCommerce, and Amazon to ensure products are discoverable, accurately listed, and presented in a way that drives purchases.

SEM Executive

An SEM Executive manages paid advertising campaigns across platforms such as Google Ads and Bing Ads to drive immediate, targeted traffic to a business. Their role includes keyword bidding, ad copy creation, budget management, audience targeting, and A/B testing to maximize campaign performance.

Email Marketing Specialist

An Email Marketing Specialist designs and manages email campaigns to nurture leads, retain customers, and drive repeat purchases. This includes newsletters, promotional emails, onboarding sequences, re-engagement flows, and automated drip campaigns tailored to different audience segments.

Performance Marketing Specialist

A Performance Marketing Specialist plans, executes, and scales paid campaigns across Google Ads, Meta Ads, LinkedIn, and other platforms with a singular focus on measurable return on investment. They manage ad budgets, run split tests, build audience segments, and optimize bidding strategies to maximize conversions at the lowest possible cost.

Marketing Automation Specialist

A Marketing Automation Specialist designs and implements automated workflows that move leads through the sales funnel without manual intervention. They set up trigger-based email sequences, chatbot flows, SMS campaigns, and WhatsApp marketing automation using platforms like HubSpot, Mailchimp, ActiveCampaign, and custom CRM integrations.

AI Marketing Specialist

An AI Marketing Specialist integrates artificial intelligence tools like ChatGPT, Gemini, Perplexity, and other generative AI platforms into marketing workflows to enhance content creation, campaign optimization, audience targeting, and predictive analytics. They use AI to automate repetitive tasks, generate creative assets at scale, and extract actionable insights from large datasets.

Content Marketing Manager

A Content Marketing Manager leads the end-to-end content strategy for a brand, from planning and creation to distribution and performance measurement. They define the editorial calendar, manage a team of writers and designers, and ensure every piece of content — blog posts, videos, social media, landing pages, and whitepapers — aligns with SEO goals and business objectives.

Growth Marketing Manager

A Growth Marketing Manager takes a full-funnel, experiment-driven approach to scaling business growth by combining SEO, paid media, email marketing, CRO, and analytics into one unified strategy. They design and run growth experiments, identify the highest-leverage channels, and prioritize tactics based on data — not assumptions.

Influencer Marketing Manager

An Influencer Marketing Manager identifies, evaluates, and manages relationships with influencers and content creators to expand brand reach, build trust, and drive engagement. They plan and execute influencer campaigns across Instagram, YouTube, LinkedIn, and emerging platforms, ensuring every collaboration aligns with the brand's voice, audience, and business goals.

Paid Social Media Specialist

A Paid Social Media Specialist creates, manages, and optimizes paid advertising campaigns on social platforms including Meta (Facebook and Instagram), LinkedIn, Snapchat, X, and YouTube. Their focus is on reaching the right audiences, testing creative variations, and driving conversions within defined budgets.

Marketing Analytics & Attribution Lead

A Marketing Analytics & Attribution Lead is responsible for measuring the true performance of all digital marketing channels and accurately attributing conversions across touchpoints. They build dashboards, design attribution models, and use tools like Google Analytics 4, BigQuery, Looker Studio, and tag management platforms to deliver clear, actionable reporting.

Digital Marketing Manager

A Digital Marketing Manager oversees the entire digital marketing function for a brand or business, coordinating strategy and execution across SEO, paid advertising, social media, content, email, and analytics. They develop the digital marketing roadmap, set campaign objectives, allocate budgets, and ensure all channels work in sync to drive business growth.

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