Q. What is a recommended landing page feature to encourage conversions?

A
Hidden or tiny call-to-action buttons
B
Complicated multi-step sign-up forms before showing the offer
C
Automatic play music with no controls
D
A clear, prominent call-to-action (eg, Buy Now or Add to Cart) above the fold
Solution:

Users should immediately see how to act Highlighting a button like Shop Now or Get Quote along with key benefits (free shipping, discounts) motivates clicks Making CTAs enticing and obvious increases conversions.

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