What is the difference between reach and impressions on social media?

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Digital Marketing
Social Media Marketing
Social Media Marketing Fundamentals
What is th...

Q. What is the difference between reach and impressions on social media?

Reach is the number of unique users who see a post; impressions count all times it is displayed (including multiple times to the same user)

They are the same metric under different names

Reach counts only paid ads; impressions count all posts

Reach is total views; impressions are unique users

Solution:

Metrics define reach as how many distinct people saw content, while impressions include every view (so one person seeing it twice counts as two impressions).

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