Q. Which keyword is likely to have a lower cost in Google Ads?

A
Click here now
B
Buy trending product"
C
"Insurance"(broad, competitive)
D
Affordable car insurance in [small town ](long-tail, specific)
Solution:

The article example contrasts expensive generic keywords with longer, more targeted phrases. Affordable is likely less bid-on than just best insurance, lowering its CPC.

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