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Internal linking creates a logical site structure, helps crawlers find and index pages, and passes ranking power around your site They dont hide pages or count as external links.

anchor text is the actual text that users click on in a link It provides context to search engines about the destination page content.

Link juice is an informal term describing how the SEO value (PageRank) passes through links. A page with more (or higher-quality) internal links sends more link equity to linked pages.

Panda was introduced to penalize sites with thin or poor-quality content It does not specifically target link spam (that’s Penguin) or mobile responsiveness (another update).

Penguin targets sites with unnatural link patterns (like buying links) to reduce their ranking It is focused on link spam.

BERT (Bidirectional Encoder Representations from Transformers) is Google NLP model used to better interpret search queries and content context It not a design tool or backlink type.

algorithm update means Google modified its ranking criteria (like Penguin or Panda updates) It doesn’t refer to web design changes or meta tag mandates.

Domain Authority (DA) is a competitive metric (not an official Google measure) that estimates a site ranking strength It can be used to compare sites The other metrics (employees, uptime, HTML version) do not indicate SEO authority.

PageRank is a component of Google algorithm (developed by Google founders) that assesses web pages. importance by analyzing their backlinks It is not related to Amazon or user loyalty programs.

Indexing means the search engine crawler has processed the site pages and stored them in its database This makes it possible for those pages to appear in search results.

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