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canonically linking back to the original content (or using noindex on duplicates), you tell search engines the source page is the preferred version, preventing duplicate content issues.

Digital PR focuses on earning coverage on news sites, blogs, and social media to increase brand awareness and backlinks TV ads and community boards are traditional channels.

Digital PR leverages online platforms and tactics Traditional PR relies on offline channels The methods and measures of success also differ (online provides more immediate metrics).

HARO is a service where journalists request sources Marketers use it to get featured The others are not specific to PR outreach.

Reciprocal links occur when Site A links to Site B and Site B links back to Site A While not inherently bad, overuse of reciprocal links can look manipulative if unrelated.

Link building is focused on external links (backlinks) that point to your site Internal link fixes (A) are part of SEO, but link building usually means getting external sites to link to you.

You find a dead link on a site (pointing to removed content), then offer your similar content and ask them to replace it, thus gaining a link.

Guest blogging means contributing an article to another site, often to reach a new audience and earn a backlink.

White-hat SEO follows best practices, like quality content and legitimate link-building Cloaking, link buying, and hidden text are all black-hat tactics.

contributing guest articles to reputable sites is a legitimate way to earn backlinks Buying links (A), hiding them (C), or exchanging with spammy sites (D) are considered manipulative and can lead to penalties.

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