Q. How does digital PR differ from traditional PR?

A
Digital PR uses carrier pigeons
B
Digital PR specifically targets online channels (websites, social media, influencers), whereas traditional PR uses offline media (TV, newspapers)
C
Traditional PR doesn't involve any media
D
They are the same; the terms are interchangeable
Solution:

Digital PR leverages online platforms and tactics Traditional PR relies on offline channels The methods and measures of success also differ (online provides more immediate metrics).

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