If your Google Ads campaign has a very low Click-Through Rate (CTR) for a relevant keyword, what is a likely optimization step?

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Digital Marketing
Paid Advertising
Google Ads
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Q. If your Google Ads campaign has a very low Click-Through Rate (CTR) for a relevant keyword, what is a likely optimization step?

Increase your bid significantly without changing the ad

Pause the keyword and never use it again

Improve the ad copy and headline to be more compelling and relevant to the keyword

Direct the ad to a completely different landing page

Solution:

A low CTR for a relevant keyword suggests the ad itself isn’t enticing enough Improving the ad copy and headline to be more persuasive and directly address the search query will likely increase clicks.

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Q. If your Google Ads campaign has a very low Click-Through Rate (CTR) for a relevant keyword, what is a likely optimization step?

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Q. If your Google Ads campaign has a very low Click-Through Rate (CTR) for a relevant keyword, what is a likely optimization step?

Solution:

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