Q. Unlike Search Ads, Shopping Ads do NOT rely directly on which of these for targeting

A
Product images
B
Product categories
C
Keywords you bid on
D
Product titles
Solution:

While product titles and descriptions contain keywords, Shopping Ads primarily use the product data feed (including titles, images, categories, and attributes) from Google Merchant Center to determine when and where to show an ad, rather than explicit keyword bidding in the same way Search Ads do

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