Q. What can improve Quality Score and potentially reduce costs?

A
Using random unrelated images in ads
B
Irrelevant ads
C
Faster landing page speed and relevance to the keyword
D
Ignoring user search intent
Solution:

The guide lists ad relevance, landing page experience, and CTR as the core components of QS Enhancing these (eg, matching ad copy to search terms, making pages load quickly) will raise QS and lower CPC.

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