Q. What defines “Performance Marketing”?

A
A marketing approach where advertisers pay only when a specific, measurable action (eg, a sale, lead, click) occurs
B
A strategy focused solely on building brand awareness without tracking results
C
Marketing campaigns that only use traditional offline channels
D
Advertising that guarantees viral content
Solution:

Performance marketing is results-oriented Advertisers only pay for specific actions that align with their business goals, making it highly accountable and ROI-focused.

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