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Q. What is a hard bounce in email marketing?

A
An email was delivered to the spam folder
B
An undelivered email due to an invalid or non-existent address
C
An email that is opened but not clicked
D
An email marked as spam by the recipient
Solution:

Email bounce rate tracks undelivered emails A hard bounce specifically means the email address is bad (invalid, deleted, or non-existent) This differs from a soft bounce (temporary issue) or a spam complaint.

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