Q. Which is the best practice to improve email engagement?

A
Sending emails without personalization
B
Increasing send frequency without testing
C
Using generic subject lines for all segments
D
Segmenting the email list and personalizing content
Solution:

Email marketing thrives on relevance Using targeted content (via segmentation/personalization) makes emails more appealing Generic mass emails often get ignored, while relevant content builds trust and opens up engagement.

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