Q. What is a key advantage of performance marketing for businesses with limited budgets?

A
It requires no marketing strategy
B
It provides a guaranteed return on investment for all campaigns
C
It minimizes risk by tying ad spend directly to measurable outcomes
D
It only targets large, established audiences
Solution:

By paying only for results, businesses can control their spending more effectively and ensure that their marketing budget is directly contributing to their objectives, making it less risky than models where payment is upfront regardless of outcome

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