What is the key difference between Google Analytics 4 (GA4) and Microsoft Clarity?

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Analytics and Tag Management
Analytics
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Q. What is the key difference between Google Analytics 4 (GA4) and Microsoft Clarity?

GA4 focuses on aggregate analytics (events, conversions), while Clarity focuses on session replay and heatmaps for qualitative insights

GA4 records user video, Clarity only shows charts

GA4 is only for mobile apps, Clarity only for desktop

They are the same tool under different names

Solution:

GA4 collects and reports aggregated data about user behavior (eg, number of sessions, events) Clarity provides user experience data (recordings and heatmaps) They serve complementary purposes.

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Q. What is the key difference between Google Analytics 4 (GA4) and Microsoft Clarity?

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