Q. What is the purpose of conversion tracking in Google Ads?

A
To measure irrelevant social media likes
B
To block competitors ads
C
To track how many desired actions (purchases, sign-ups, etc) happen from your ads, helping optimize ROI
D
To convert dollars to another currency
Solution:

Google Ads automatically offers conversion tracking The help center emphasizes tracking conversions for ROI and optimization (Not directly cited above, but implied by the need to measure results).

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