What is the purpose of "negative keywords" in Amazon Advertising campaigns?

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Digital Marketing
E-commerce Marketing
Amazon Advertising
What is th...

Q. What is the purpose of “negative keywords” in Amazon Advertising campaigns?

To prevent your ads from showing for irrelevant search terms, saving budget

To increase your ad bid automatically

To force your ads to appear on all search results

To track competitor performance

Solution:

Negative keywords ensure your ads don’t appear for searches that are unrelated to your product, thereby preventing wasted ad spend and improving campaign efficiency.

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Q. What is the purpose of “negative keywords” in Amazon Advertising campaigns?

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