Q. Which factor tends to increase the cost-per-click (CPC) in Google Ads?

A
Using long-tail, specific keywords
B
Having a high Quality Score
C
Operating in a highly competitive industry (more advertisers bidding)
D
A slow-loading landing page
Solution:

The ad cost guide explains that competitive industries (eg, finance, law) see much higher average CPC because many businesses vie for those keywords

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