Which metric is most aligned with the core concept of performance marketing?

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Digital Marketing
Digital Marketing Fundamentals
Which metr...

Q. Which metric is most aligned with the core concept of performance marketing?

The total number of social media followers

Bounce rate on your website

Return on Ad Spend (ROAS)

The number of website page views

Solution:

ROAS directly measures the revenue generated from ad spend, making it a perfect fit for performance marketing where the focus is on measurable financial returns for specific actions.

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Q. Which metric is most aligned with the core concept of performance marketing?

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Q. Which metric is most aligned with the core concept of performance marketing?

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