Q. Which of the following is a key benefit of using remarketing (retargeting) in Google Ads?

A
It allows you to target users who have never interacted with your brand before
B
It helps re-engage users who previously showed interest but didn't convert
C
It eliminates the need for a website entirely
D
It only targets users from specific geographical locations
Solution:

Remarketing focuses on users who have already visited your website or engaged with your content By showing them targeted ads, you can gently nudge them back to your site to complete a desired action.

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