Q. Which of the following is NOT a typical payment model in performance marketing?

A
Cost Per Click (CPC)
B
Cost Per Lead (CPL)
C
Cost Per Sale (CPS) / Cost Per Acquisition (CPA)
D
Flat monthly retainer regardless of results
Solution:

Performance marketing models are based on measurable actions A flat monthly retainer, where payment is guaranteed regardless of performance, is characteristic of traditional agency models, not performance marketing.

Entri Contact Image

Get Expert Advice for Free: Register for Your Free Consultation Now!