Which type of marketing campaign often falls under the umbrella of performance marketing?

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Digital Marketing
Digital Marketing Fundamentals
Which type...

Q. Which type of marketing campaign often falls under the umbrella of performance marketing?

Direct mail advertising

Pay-Per-Click (PPC) advertising on Google Ads or Meta Ads

Billboards and print advertisements

Unpaid influencer outreach

Solution:

PPC advertising, where you pay per click or conversion, is a prime example of performance marketing because payment is tied to a specific action (a click or a conversion).

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Q. Which type of marketing campaign often falls under the umbrella of performance marketing?

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Q. Which type of marketing campaign often falls under the umbrella of performance marketing?

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