Q. Why is it important to use relevant keywords in your Google Search Ad copy?

A
It makes your ads appear on unrelated websites
B
It improves your ad's Quality Score and relevance to the user's query
C
It limits your ad impressions
D
It guarantees a refund on your ad spend
Solution:

Aligning your ad copy with your targeted keywords (and the user’s search query) increases ad relevance, which contributes to a higher Quality Score, potentially leading to lower costs and better ad positions.

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