Q. Why is tracking ROAS important for advertisers?

A
It determines your brand logo colors
B
It guarantees future ad performance
C
It quantitatively evaluates how effectively ad spend generates revenue, guiding budget and strategy
D
It replaces the need to track clicks or conversions
Solution:

BigCommerce emphasizes that ROAS informs budget decisions Combined with metrics like CLV, it shows which campaigns are worth funding A good ROAS means efficient spending, whereas a low ROAS signals.

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