Digital Marketing Course in Calicut
Become a certified digital marketing expert with our course in Calicut! Gain job-ready skills with live sessions and placement assistance, tailored for todayโs digital landscape.
Online Digital Marketing Course in Calicut
Our Digital Marketing Course in Calicut offers a dynamic learning experience covering essential topics like SEO, SEM, social media, email marketing, and content strategy. Access live and recorded sessions, hands-on projects, and placement assistance to kickstart your digital marketing career.
Industry Expert Guidance
80+ Live & Recorded Classes
Industry Expert Class
Soft Skill Training
Industry Networking
Placement Support
Illinois Tech Certification
100+ Hiring Partners
Capstone Projects
DIgital Marketing Skills Covered
Gain In-Demand Skills to Thrive in Digital Marketing!
Tools Covered
Gain hands-on experience with popular tools in digital marketing, including Google Ads, Facebook Business Manager, Google Analytics, Mailchimp, and Ahrefs, preparing you to excel across multiple digital platforms.
Digital Marketing Job Roles
After completing course in digital marketing in Kozhikode, there are Different Job roles you could Pursue
SEO Analyst
Specializes in boosting website visibility through optimized content.
Social Media Strategist:
Create impactful social media strategies for brands.
Content Marketer
Develop content that drives audience engagement
PPC Specialist
Manage and optimize pay-per-click advertising.
Digital Marketing Analyst
Analyze campaign data for actionable insights.
Affiliate Marketing Specialist
Build and manage affiliate partnerships.
Curriculum
The curriculum is designed to help you learn the skills required to become a successful professional.
- Overview of Digital Marketing concepts and terminology
- Evolution of digital marketing and its impact on businesses
- Introduction to Domain, Hosting, Website & Introduction of WordPress
- Wordpress Website development - Builder - Elementor
- What is SEO, How search engine works
- Overview of search engines and their role in driving organic traffic
- Search engine algorithms and ranking factors
- What is Meta title & Meta description
- Main types of SEO techniques
- Introduction of White hat, Black hat, Gray hat & Negative SEO
- Site audit and Website analysis
- Competitor Analysis Step - 1
- Importance of competitor analysis in SEO
- Identifying competitors and their online presence
- Analyzing competitor's keywords,content
- Competitor Analysis - (Random website - software company,plumbing company etc)
- How to do keyword research and analysis
- Importance of a well-organized website structure
- Content optimisation
- Optimizing navigation menus and internal linking
- Creating user-friendly URL structures
- Header tag and content optimization
- Proper use of header tags(H1,H2,H3,etc) for content hierarchy
- Image optimization
- Optimizing image file names and alt text for search engines
- Compressing images for faster page load times
- Title tags and Meta descriptions
- Writing compelling and optimized title tags
- Importance of Internal links ( anchor text )
- Crafting effective meta descriptions for search engine results
- Meta title meta description generation
- External Linking to Authority Sites
- Checking on page with Ahrefs extension
- Optimizing robots.txt file to control crawlers' access, OGP
- Tags - open graph protocol (social media link sharing) image and text.
- Duplicate Content Detection and Management (siteliner.com)
- Website Security (Malware, Hacking Prevention) - JETPACK, secure, HTTPS and SSL Certificate Configuration, .Structured Data and Schema Markup Site speed optimization
- Mobile responsiveness and Mobile - First Indexing
- Canonicalization and URL Structure
- Website Crawlability and Indexability, setup Google Search
- Console, submit xml sitemap
- Setup Google Tag Manager
- Implementing Google Analytics, Ahref and Microsoft Clarity
- Blog creation
- Link building strategies
- Backlinks
- Influencer Marketing
- Guest Blogging and Content Syndication
- Local SEO and Business Listings
- Online community engagement: Brand mentions and Unlinked brand citations
- Online PR and Digital PR Strategies
- Social bookmarking and Content promotion
- Monitoring and analyzing Off-page SEO Metrics
- Forum and Community Participation
- Social Sharing and Viral Marketing
- Brand Mentions and Citations
- Online Public Relations (PR)
- Video Marketing and YouTube Optimization
- Influencer Outreach and Collaboration
- Q&A Platforms and Answering Sites
- Fundamentals of Email Marketing
- Creating a Mailchimp Campaign
- Template creation
- Introduction to Shopify - Explain what Shopify is and its purpose in building e-commerce websites
- Overview of Shopify's features: Highlight key features such as themes,templates,product management and payment gateways
- Setting up a Shopify account : Guide the students through the process of creating Shopify account
- Exploring Shopify dashboard
- Theme Selection,Product management
- Adding Pages: Guide the student in creating essential pages like Home, About Us, Contact, and Privacy Policy.
- SEO for Shopify
- Creating a google ads account
- Google keyword planner
- Search volume,paid difficulty & CPC
- Google ads ad costs
- Ad rank
- Max bid, Quality score & how to improve it
- Ads creation
- Landing page features
- Basics of how to optimize ad campaign
- How to select the campaign is suitable for a business
- Different type of campaign objectives
- Sales, leads, website traffic, Product and brand consideration,
- Product and brand consideration, App promotion
- Local store visits and promotions, Create a campaign without a goal's guidance
- Introduction - search ads, , performance max, video, shopping, discover ads
- Ads creation - search ads
- Content exclusion, related videos, placements, audience segments, budget etc
- Display ad and shopping ad
- Youtube channel google ads account linking - Skippable
- ads, Unskippable ads, Bumper ads & feed ads
- Google Ads conversion tracking setup in GTM
- Google Ads remarketing setup in GTM
- How to prepare to bring your business online
- How to establish your presence on social media
- How to attract an audience on social media
- Content creation ideas (CANVA) ( AI Tools)
- How to build relationship on social media
- How to optimize your efforts
- Tips for increasing Facebook & Instagram organic reach
- Organic social media marketing strategy creation
- How to prospect each platform based on niche
- How to create business manager
- Business settings & overview
- How to add fb pages & ads manager on business manager
- How to add people to business manager
- How to create Ads manager
- Bid Strategies and Budget Management
- Facebook and Instagram ads strategy
- Types of campaigns
- How to write a perfect primary text
- How to create traffic campaign
- How to create a perfect audience suitable for business
- What are the placements in Facebook & Instagram ads?
- Creating a lead form for lead generation campaign
- Custom audience & Lookalike audience
- Remarketing
- Pixel setting
- All page and specific page remarketing
- Ad Performance Monitoring and Optimization
- Ad Performance Monitoring and Optimization
- ROAST - Setting ROAS Goals and Objectives
- ROAS Reporting and Analysis
- Basics of Amazon/Flipkart & Seller account
- Amazon Advertising - bidding, keywords research
- Introduction to Google Analytics
- Understanding Key Reports: Explore essential reports, such as audience overview, acquisition channels, and behavior flow
Digital Marketing Blogs
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Eligibility /Pre-requisities for Digital Marketing Course in Calicut
To enroll in our Digital Marketing Course in Calicut, you should ideally have:
Social Media Knowledge
Familiarity with popular platforms.
Basic Computer Skills
Understand web navigation and basic internet usage.
Strong Communication Skills
Effective communication to convey marketing ideas.
Creativity
Creative thinking while developing compelling content, campaigns, and strategies.
Our Hiring Partners
Connect employers with a global network of recruitment partners to meet their hiring goals.
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Why Live Sessions?
Explore the benefits of offering live sessions for the Entri Elevate Digital Marketing Course in Calicut
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Flexibility
Access recorded sessions anytime for convenience.
Instant Feedback
Get immediate answers to your questions.
Interactive Learning
Join live discussions, polls, and group activities
Practical Demonstrations
Real-time demos of digital marketing tools and techniques.
Your Digital Marketing Trainers
Learn from seasoned digital marketing professionals dedicated to helping you succeed with the latest tools and trends.
Vineesha
Digital Marketing Instructor
Experienced professional with a B.Tech in Computer Science and an MBA in Operations.Currently working as a Senior Digital Marketing Analyst and Trainer, specializing in search engine optimisation
Digital Marketing Course Certifications
Courses Recognised by
Frequently Asked Questions
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Illinois certification helps freshers build a strong foundation in IT. It equips them with the necessary skills to succeed in their careers and to get better job opportunities with higher salaries.
Key Learning Outcomes of Digital Marketing Course in Calicut
The key takeaways from the "Entri Elevate Digital Marketing course" are as follows
Master Digital Marketing
Understand digital marketing from basic to Advance
SEO & Content Strategy:
Enhance visibility and content quality.
Data-Driven Insights:
Leverage data to refine marketing strategies.
Hands-on Tool Training:
Proficiency in tools like Google ads, Microsoft Clarity, and google Analytics and more.
Accelerated Learning
Complete the course in 4 months with a comprehensive, fast-tracked curriculum.
Digital Marketing Training in Calicut : Frequently Asked Questions
Entri Courses in the News
Advantages of Learning Elevate Digital Marketing Course in Calicut
Elevate Learning Experience
24/7 Support:
Get assistance whenever you need it.
Student Support
Access 24/7 support for guidance and assistance.
Flexible Learning
Access resources at your convenience.
Networking Opportunities
Connect with peers and professionals.
Career Support
Career Guidance
One-on-one career counseling.
Profile Building
Enhance your resume and LinkedIn profile.
Mock Interviews
Practice interviews with expert mentors.
Upcoming and Recorded Digital Marketing Webinars
Understanding Marketing Analytics: How to Optimise your Ads Best
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Getting Started with SEO for Your Brand
Ready to take your brand to the next level? Elevate your brandโs digital strategy with our free demo class on SEO essentials. Led by Vineesha, our Digital Marketing Guru.
Search Engine Explained; Creating content brings Traffic to your Website.
let's understand how to bring the Right traffic to the website. Learn about content creation for Improving Website Traffic.
Introduction to Social Media Marketing โ Free Live Demo Class
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Who Can Apply for Digital Marketing Course
- Beginners
- Working Professionals
- Graduates
- Entrepreneurs
- Marketing Enthusiasts
- Freelancers
Other Upskilling and Language Programs in Calicut
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