Online Digital Marketing Course in Kerala
Transform your future with our hands-on online digital marketing course in Kerala. Gain practical training and secure placements with top brands
Overview of Online Digital Marketing Course in Kerala
Our Digital Marketing Course in Kerala is designed to transform your skills and boost your career. Dive into real-world applications with live, recorded classes, and access to dedicated placement assistance. Master the latest in SEO, SEM, content marketing, social media, and more with industry-proven methodologies and guidance.
Inclusive & Immersive Hybrid Training Sessions
Industry Expert Sessions
80+ Live & Recorded Sessions
Soft Skill Sessions
Industry Networking
Placement Training
Illinois Tech Certification
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Digital Marketing Skills Covered
Gain expertise in essential digital marketing techniques to thrive in a competitive landscape!
Digital Marketing Tools Covered
Gain hands-on experience with the latest digital marketing tools, including Google Analytics, AdWords, HubSpot, Moz, and more, to enhance your practical skills and real-world job readiness.
Digital Marketing Job Roles
Launch your career in digital marketing with these high-demand roles
SEO Analyst:
Optimize web pages to increase search engine ranking.
SEM Executive:
Manage paid campaigns and drive targeted traffic.
Content Marketer:
Develop engaging content to attract and retain customers.
Social Media Specialist:
Create and execute social media strategies.
Email Marketing Specialist:
Plan and implement email campaigns to nurture leads.
PPC Specialist
Managing pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads.
Web Analyst
Monitor website traffic and user behavior to make data-driven decisions
Affiliate Marketing Specialist
Manage affiliate partnerships and track performance.
Digital Analyst
A Digital Analyst analyzes digital marketing and user data from different online platforms such as websites, social media, email, and online advertising.
E-commerce Specialist
Oversee online sales channels, including website optimization and product listings.
Curriculum
The curriculum is designed to help you learn the skills required to become a successful professional.
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Overview of Digital Marketing concepts and terminology
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Evolution of digital marketing and its impact on businesses
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Introduction to Domain, Hosting, Website & Introduction of WordPress
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Wordpress Website development - Builder - Elementor
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What is SEO, How search engine works
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Overview of search engines and their role in driving organic traffic
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Search engine algorithms and ranking factors
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What is Meta title & Meta description
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Main types of SEO techniques
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Introduction of White hat, Black hat, Gray hat & Negative SEO
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Site audit and Website analysisCompetitor Analysis Step - 1
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Importance of competitor analysis in SEO
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Identifying competitors and their online presence
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Analyzing competitor's keywords, content
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Competitor Analysis - (Random website - software company, plumbing company etc)
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How to do keyword research and analysis
- Importance of a well-organized website structure
- Content optimisation
- Optimizing navigation menus and internal linking
- Creating user-friendly URL structures
- Header tag and content optimization
- Proper use of header tags (H1, H2, H3, etc) for content hierarchy
- Image optimization
- Optimizing image file names and alt text for search engines
- Compressing images for faster page load times
- Title tags and Meta descriptions
- Writing compelling and optimized title tags
- Importance of Internal links (anchor text)
- Crafting effective meta descriptions for search engine results
- Meta title meta description generation
- External Linking to Authority Sites
- Checking on page with Ahrefs extension
- Optimizing robots.txt file to control crawlers' access, OGP Tags - open graph protocol (social media link sharing) image and text.
- Duplicate Content Detection and Management (siteliner.com)
- Website Security (Malware, Hacking Prevention) - JETPACK,secure, HTTPS and SSL Certificate Configuration, Structured Data and Schema Markup
- Site speed optimization
- Mobile responsiveness and Mobile - First Indexing
- Canonicalization and URL Structur
- Website Crawlability and Indexability, setup Google Search Console, submit xml sitemap
- Setup Google Tag Manager
- Implementing Google Analytics, Ahref and Microsoft Clarity
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Blog creation
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Link building strategies
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Backlinks
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Influencer Marketing
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Guest Blogging and Content Syndication
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Local SEO and Business Listings
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Online community engagement: Brand mentions and
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Unlinked brand citations
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Online PR and Digital PR Strategies
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Social bookmarking and Content promotion
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Monitoring and analyzing Off-page SEO Metrics
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Forum and Community Participation
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Social Sharing and Viral Marketing
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Brand Mentions and Citations
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Online Public Relations (PR)
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Video Marketing and YouTube Optimization
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Influencer Outreach and Collaboration
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Q&A Platforms and Answering Sites
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Fundamentals of Email Marketing
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Creating a Mailchimp Campaign
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Template creation
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Introduction to Shopify - Explain what Shopify is and its purpose in building e-commerce websites
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Overview of Shopify's features: Highlight key features such as themes, templates, product management and payment gateway
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Setting up a Shopify account : Guide the students through the process of creating Shopify account
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Exploring Shopify dashboard Theme Selection, Product management
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Adding Pages: Guide the student in creating essential pages like Home, About Us, Contact, and Privacy Policy.
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SEO for Shopify
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Creating a Google Ads account
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Google keyword planner
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Search volume, paid difficulty & CPC
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Google ads ad costs
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Ad rank
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Max bid, Quality score & how to improve it
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Landing page features
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Basics of how to optimize ad campaign
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How to select the campaign is suitable for a business
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Different type of campaign objectives
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Sales, leads, website traffic, Product and brand consideration, Product and brand consideration, App promotion
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Local store visits and promotions, Create a campaign without a goal's guidance
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Introduction - search ads, performance max, video, shopping, discover ads
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Ads creation - search ads
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Content exclusion, related videos, placements, audience segments, budget etc
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Display ad and shopping ad
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Youtube channel google ads account linking - Skippable ads,Unskippable ads, Bumper ads & feed ads
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Google Ads conversion tracking setup in GTM
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Google Ads remarketing setup in GTM
- How to prepare to bring your business online
- How to establish your presence on social media
- How to attract an audience on social media
- Content creation ideas (CANVA) (AI Tools)
- How to build relationship on social media
- How to optimize your efforts
- Tips for increasing Facebook & Instagram organic reach
- Organic social media marketing strategy creation
- How to prospect each platform based on niche
- How to create business manager
- Business settings & overview
- How to add fb pages & ads manager on business manager
- How to add people to business manager
- How to create Ads manager
- Bid Strategies and Budget Management
- Facebook and Instagram ads strategy
- Types of campaigns
- How to write a perfect primary text
- How to create traffic campaignHow to create a perfect audience suitable for business
- What are the placements in Facebook & Instagram ads?
- Creating a lead form for lead generation campaign
- Custom audience & Lookalike audience
- Remarketing
- Pixel setting
- All page and specific page remarketing
- Ad Performance Monitoring and Optimization
- ROAS - Setting ROAS Goals and Objectives
- ROAS Reporting and Analysis
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Introduction to Google Analytics
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Understanding Key Reports: Explore essential reports, such as audience overview, acquisition channels, and behavior flow.
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Basics of Amazon/Flipkart & Seller account
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Amazon Advertising - bidding, keywords research
Digital Marketing Blogs
Explore Trending Topics in Digital marketing and Branding
This updated guide compares the salaries of Digital Marketing vs Full Stack Developer, examining the variables that affect pay as well as regional differences and industry trends. You can choose a job path that best fits your financial objectives and professional aspirations by being aware of these important factors.
Securing an internship in digital marketing as a beginner might prove to be a challenging yet rewarding task, given the wide and constantly changing field of digital marketing. Even if you have no prior professional experience, this article will walk you through the process of increasing your chances of securing an internship with a digital marketing business.
In today’s digital world, back-links play an important role in helping websites rank higher in search engine results and build a trusted online reputation. In this blog, we’ll explore what backlinks are, why they matter, and how they impact SEO. We’ll cover the different types of backlinks, how to create high-quality ones, and ways to keep track of them. Plus, we’ll look at how artificial intelligence is making backlink analysis and prediction easier.
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Eligibility / Pre-requisities
Designed for beginners and professionals alike, our Digital Marketing Course in Kerala requires a basic understanding of the internet and a keen interest in marketing. No technical skills required—just bring your enthusiasm to learn!
Understanding of Social Media Platforms
Understanding how social media platforms work and getting familiar with their features and functionalities can be advantageous
Basic Computer Knowledge
Familiarity with internet usage is beneficial.
Strong Communication Skills
Good written and verbal communication skills to convey marketing messages clearly and persuasively.
Creativity
Think creatively to develop engaging content, campaigns, and strategies.
Our Hiring Partners
Connect employers with a global network of recruitment partners to meet their hiring goals.
Why Live Sessions?
Here are some benefits of giving live sessions of digital marketing course coaching
Real-Time Interaction
Engage directly with experts and get immediate feedback.
Hands-On Projects
Apply to learn with real-time assignments for deep understanding.
Collaborative Learning
Work with peers to build team work and problem-solving skills.
Updated Industry Practices
Learn the latest digital trends as taught by industry professionals.
Your Digital Marketing Program Trainers
Learn from seasoned digital marketing professionals with proven track records in the field. Our trainers bring a wealth of industry experience to each class, helping you gain practical insights.
Digital Marketing Course Certifications
Courses Recognised by
Frequently Asked Questions
Illinois certification validates your proficiency and expertise across various industries. It can enhance your credibility and positively impact your career growth, earning potential, and professional fulfillment. Obtaining Illinois certification opens up opportunities for career advancement and high-paying jobs, bringing ample career opportunities and enhancing your professional success.
Illinois certification is best for IT freshers. This certification program provides comprehensive training and education on various aspects of IT, including programming languages, software development, database management, and more.
Illinois certification helps freshers build a strong foundation in IT. It equips them with the necessary skills to succeed in their careers and to get better job opportunities with higher salaries.
Key Learning Outcomes of Digital Marketing Course
The key takeaways from the "Entri Elevate Digital Marketing course" are as follows
SEO Mastery
Learn how to Achieve higher rankings on search engines.
Content Strategy
Develop compelling content strategies to engage audiences.
Analytics Proficiency
Measure performance and optimize campaigns.
Social Media Growth
Build brand presence across social channels.
Paid Advertising Skills
Drive quality traffic and maximize conversions with targeted ads.
Customer Engagement
Learn techniques to build strong customer relationships online.
Frequently Asked Question About Digital marketing Course in Kerala
Mid-level digital marketers in Kerala can expect to earn between ₹35,000 and ₹75,000 per month. This range depends on experience, the company, and the specific role within the digital marketing field. With advanced skills and a strong portfolio, mid-level professionals can command higher salaries.
Digital marketing offers vast opportunities in a rapidly expanding industry. With businesses increasingly moving online, there is a high demand for digital marketers across industries. Key areas of growth include search engine optimization (SEO), social media marketing, content marketing, email marketing, and mobile marketing. As companies emphasize building their online presence, the demand for skilled digital marketers continues to rise.
Digital marketing has immense scope in Kerala, with a rapidly growing industry and diverse job opportunities. Major cities like Kochi, Thiruvananthapuram, and Kozhikode offer higher salaries due to the presence of digital agencies and larger companies. The industry also provides a supportive environment with numerous digital marketing institutes, workshops, and online courses. Roles like SEO executives, social media experts, content managers, and copywriters are in high demand. Moreover, businesses increasingly rely on digital marketing to enhance their online presence, making it an essential field with significant potential for growth and creativity.
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Advantages of Learning Elevate Digital Marketing Course
Elevate Learning Experience
Student Support:
Get 24/7 assistance with assignments, concepts, and live session feedback.
Industry Networking
Connect with a network of professionals and alumni for career opportunities.
Flexible Learning
Access course content anytime, with recorded sessions available for review
Expert instruction
You can learn from industry experts and experienced professionals who bring real-world insights and practical knowledge to the course material.
Networking opportunities
Provide opportunities to connect with peers, instructors, and industry professionals from around the world, expanding your professional network.
Cost-effectiveness
The online course often has lower tuition fees compared to traditional in-person classes, and you can save money on commuting and accommodation expenses.
Career Support
Career Guidance
One-on-one sessions with career coaches to help define your career path.
Live Profile Building:
Craft an impressive LinkedIn and professional profile to showcase skills.
Mock Interviews
Prepare for real-world job interviews with practice sessions led by experts.
Digital Marketing Course Projects
Learn to build digital marketing projects for solving real-world business problems!
Project 1: Website Design and SEO Implementation • Design a website and implement comprehensive SEO strategies.
Project 2: Social Media Strategy and Meta Ads • Develop a social media strategy for a business, set up Meta ads, and run ads by adding funds.
Project 3: Google Search Ads • Create and manage Google search ads for a business, including adding funds and running ad campaign
Hear From Our Students:
Upcoming and Recorded Digital Marketing Webinars
Who Can Apply For the Course
- Students
- Professionals
- Career Switchers
- Job Seekers
- House Wife
- Un-employers
- Freelancers