Next Gen AI Digital Marketing Course
Take your career to the next level! Gain real-world digital marketing skills and unlock opportunities with top brands
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Overview of Our Digital Marketing Course
Entri Elevate's Digital Marketing Executive Certification Program provides step‑by‑step training from fundamentals to advanced strategies across SEO, paid advertising, analytics, social media, ecommerce, and automation, using more than 35 industry tools. Learners work on practical projects, capstones, and live campaigns to build job‑ready skills for roles like SEO specialist, performance marketer, and digital marketing strategist.
Inclusive & Immersive Hybrid Training Sessions
Industry Expert Sessions
80+ Live & Recorded Sessions
Soft Skill Sessions
Industry Networking
Placement Training
Illinois Tech Certification
Digital Marketing Skills Covered
This Digital Marketing course covers a wide range of skills including :
Meet Our Recently Placed Students From Digital Marketing Course
Our talented students have secured roles in top companies, proving that with the right guidance and skills, success is within reach.
Download Digital Marketing Roadmap for 2026
Why Do Students Love Us?
Read real student reviews and success stories from our top-rated Digital Marketing Course. Learn how our expert-led training helped learners gain in-demand skills, land jobs, and grow their businesses with digital marketing strategies.
Digital Marketing Tools Covered
Gain hands-on experience with 35+ in-demand digital marketing tools that are essential for success in today’s competitive landscape. From SEO and analytics to social media management and automation, this course will equip you with the skills to become a perfect digital marketer. Enroll now and take your career to the next level
Digital Marketing Job Roles
The following are career possibilities available after completing a digital marketing course
Digital Marketing Analyst
Analyzing data from various digital marketing channels to assess campaign performance and make data-driven decisions.
Social Media Strategist
Developing comprehensive social media strategies aligned with business goals and target audience interests.
Content Strategist
Planning and executing content marketing strategies to drive traffic, engagement, and conversions.
Marketing Consultant
Providing strategic advice and guidance to businesses on their digital marketing efforts.
SEO Specialist
Optimizing website content and structure to improve search engine rankings and visibility.
PPC Specialist
Managing pay-per-click advertising campaigns on platforms like Google Ads and Bing Ads.
Web Analyst
Monitor website traffic and user behavior to make data-driven decisions
Affiliate Marketing Specialist
Manage affiliate partnerships and track performance.
Digital Analyst
A Digital Analyst analyzes digital marketing and user data from different online platforms such as websites, social media, email, and online advertising.
E-commerce Specialist
Oversee online sales channels, including website optimization and product listings.
Digital Marketing Course Curriculum
The Digital Marketing course curriculum is now open for enrollment and takes you from marketing fundamentals to advanced, AI‑powered growth strategies across channels. Through 18 structured modules, you build skills in SEO, social media, performance advertising, analytics, ecommerce, automation, and soft skills needed for real‑world digital roles.
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Introduction to digital marketing
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Marketing basics and how to think like a marketer
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Human psychology in marketing
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ICP and buyer persona creation
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Introduction to SEO and key terminology
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How Google works: crawling, indexing, algorithms (basic)
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Search techniques, keyword intents and types
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Keyword research with tools like Keyword Planner and Google Trends
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Hosting, domain registration, DNS and SSL concepts
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hPanel, cPanel, website file management
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Basic HTML and CSS
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On-page SEO fundamentals and meta tags
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Canonical tags, noindex, international SEO and canonicalization
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Schema markup and structured data basics
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Page Speed Insights and Core Web Vitals
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On-site SEO: privacy policy, contact details, navigation
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Mobile-friendly optimization
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Robots.txt, 301/302 redirections and basic .htaccess
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Overview of major platforms: Instagram, Facebook, YouTube, X, LinkedIn
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Profile creation and YouTube channel setup and uploads
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How social platforms work and LinkedIn profile optimization
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YouTube SEO fundamentals
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Content creation using AI tools (ChatGPT, Ideogram, Gemini)
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Design and creatives using Canva
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Adding a website and performance reports
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Coverage reports and sitemap management
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Crawl status, discovery and refresh concepts
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Disavow tool usage
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Manual WordPress installation and database setup
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Editing configuration files
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WordPress dashboard overview
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Themes, SEO plugins and cache plugins
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Designing with Astra and Elementor
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Practical WordPress implementation support
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Website architecture and planning for SEO
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Creating SEO content and briefs
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Planning topical clusters
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Using NotebookLM for topic research
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Training AI/LLM models for SEO content
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AI content detection concepts
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Image creation with Napkin AI and similar tools
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Backlink fundamentals and local citations (GMB)
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Brand mentions and off-page opportunities
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Competitor analysis using tools like Ahrefs and Semrush
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Google Business Profile (GMB) optimization
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What is GA4 and how it tracks users
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Page views, engagement, scroll and click events
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Creating GA4 property and data streams
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Installing GA4 tracking code
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Using the GA4 demo account
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GA4 dashboard and standard reports
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Customizing reports, event tracking and conversions in GA4
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What is GTM and its structure (tags, triggers, variables)
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Installing GTM on a website
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Tracking GA4 events using GTM
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Setting up custom events in GA4
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Introduction to Microsoft Clarity for session analysis
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Topical relevance and topical authority
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Topical maps and entity-attribute-value (EAV) concepts
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Semantic SEO and EEAT
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Information gain score and NLP basics
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AI tools: ChatGPT, Gemini, Perplexity, etc.
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AEO, GEO and sentiment analysis using Google NLP API demo tools
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BigQuery and connecting GSC to BigQuery
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Looker Studio for dashboards and reports
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Chrome DevTools for SEO auditing
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Google Ads foundations and policies
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Account setup and campaign types overview
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When to use each campaign type
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Keyword Planner and keyword research for ads
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Match types and search campaigns
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Ad extensions and Performance campaigns setup
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Landing page optimization for ads
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Display campaigns: keywords, topics, placements and remarketing
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Audience Manager and remarketing audiences
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Full coverage of YouTube Ads formats
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Shopping, Demand Gen and Performance Max campaigns
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Conversion tracking using pixels, GTM and GA4
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Optimization and report creation with practical assistance
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Introduction to Meta Ads and Business Suite
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Business portfolio and page creation
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Connecting Instagram and managing access (people, partners, assets)
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Ad account creation and campaign structure
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Objectives and buying types on Meta
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Creating new campaigns and breakdown of settings
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Audience types and Meta Pixel setup
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Conversion tracking, custom audiences and retargeting
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Placements, creative dimensions and CTA buttons
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Lead generation campaign setup and lead forms (AIDA-based)
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Meta Business access troubleshooting
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ICP, segmentation and WhatsApp lead generation campaigns
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Custom reports and columns for Meta Ads
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LinkedIn Ads fundamentals
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Snapchat advertising basics
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Practical assistance on Meta and other paid campaigns
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Influencer marketing strategies
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Dropshipping business concepts
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Affiliate marketing basics
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Email marketing fundamentals
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Overview of cyber law in digital marketing context
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Shopify store setup and management
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WhatsApp marketing automation
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Soft skill training for digital marketers
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Resume preparation guidance
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Module-wise exams, assignments and projects
Digital Marketing Blogs
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Top Brands' Winning Digital Marketing Strategies
These are some of the successful digital marketing strategies used by top brands to achieve their dominance
Apple: Minimalist Storytelling and Product Experience Marketing Strategy
Dove: Real Beauty Campaign Marketing Strategy
Amazon: Customer-Centric Marketing Strategy
Also Read About : Top Automotive Brands marketing Strategies, Top Retail Brand Marketing Strategies
Eligibility / Pre-requisities
The prerequisites needed to enroll in Entri Elevate Digital Marketing Course are as follows;
Understanding of Social Media Platforms
Understanding how social media platforms work and getting familiar with their features and functionalities can be advantageous
Basic Computer Knowledge
Understanding how to use a computer, navigate the internet, and operate basic computer operations essential for digital marketing.
Strong Communication Skills
Good written and verbal communication skills to convey marketing messages clearly and persuasively.
Creativity
Think creatively to develop engaging content, campaigns, and strategies.
See Where Our Students Are Working!
Connect employers with a global network of recruitment partners to achieve their hiring goals through successful placements.
Why Live Sessions?
Here are some benefits of giving live sessions of digital marketing course coaching
Flexibility
Live sessions can be recorded for later viewing, giving learners the flexibility they need if they aren't attending the session live.
Instant feedback
Learners can receive instant feedback on their work or questions, enhancing their learning experience.
Demonstrations
Mentors can demonstrate digital marketing techniques and tools live, providing practical insights and hands-on experience.
Interactive activities
Tutors can comprise interactive activities such as group discussions, polls, and quizzes to enhance engagement and support learning.
Why Choose Entri App for Digital marketing Course
Choosing Entri for a digital marketing course is an excellent decision for aspiring professionals because of its comprehensive and career-focused offerings. Entri provides strong placement assistance, connecting students with top companies that are actively seeking digital marketing expertise, thereby significantly boosting career prospects. The curriculum is designed to keep pace with the latest trends in the Digital Marketing field, including the integration of AI technologies, ensuring that graduates possess the cutting-edge skills most valued by employers today.
In addition to a robust academic foundation, Entri emphasizes practical learning through hands-on projects and real-world case studies, enabling students to build a strong portfolio and gain valuable experience. Flexible scheduling options and mentorship from seasoned industry experts create a supportive learning environment, helping students excel in the fast-evolving digital marketing landscape.
Digital Marketing Program Mentors
Learn Directly from Digital Marketing Industry experts!
Digital Marketing Course Certifications
Courses Recognised by
Frequently Asked Questions
Illinois certification validates your proficiency and expertise across various industries. It can enhance your credibility and positively impact your career growth, earning potential, and professional fulfillment. Obtaining Illinois certification opens up opportunities for career advancement and high-paying jobs, bringing ample career opportunities and enhancing your professional success.
Illinois certification is best for IT freshers. This certification program provides comprehensive training and education on various aspects of IT, including programming languages, software development, database management, and more.
Illinois certification helps freshers build a strong foundation in IT. It equips them with the necessary skills to succeed in their careers and to get better job opportunities with higher salaries.
Success Stories from Our Placed Students
Enrolled by 700 StudentsKey Learning Outcomes of Digital Marketing Course
The key takeaways from the "Entri Elevate Digital Marketing course" are as follows
Comprehensive understanding Understanding of Marketing concepts
To provide students with a comprehensive understanding of marketing concepts and their practical applications.
Functional Knowledge & Practical Skills
Equip students with the foundational knowledge and practical skills required to become job-ready performance marketers.
Enhance Data Analysis Skills
To enable students to analyze data and make data-driven decisions to improve campaign performance.
Paid Marketing Strategies
To teach students how paid marketing works and how to optimize campaigns for different platforms and industries.
Familiarity with Industry Tools
To familiarize students with the tools and industry- standard procedures needed to set up, run, and optimize.
Frequently Asked Question About Digital marketing Course
Digital marketing is used for different online platforms and channels to boost products, services, or brands. It involves activities such as website optimization, social media marketing, content creation, email marketing, search engine optimization (SEO), and more.
The course is designed for individuals new to the field of digital marketing who have a career aspiration to pursue roles in marketing.
- Beginners to Intermediate Learners
- Career switchers
- Upgrading Digital marketers
- Small Scale Business Owners
- Students
- Social Media Marketers
You will also gain expert guidance with real-world projects and lessons. After the course completion, Entri App ensures placement assistance services too. Here is a brief of the course curriculum.
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Module |
Topics |
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1 |
Fundamentals of Marketing, Brand Building, Positioning, Digital Marketing |
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2 |
Introduction to Competitor Analysis, Market Research |
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3 |
Introduction to Paid Advertising |
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4 |
Google Ads (Intro to SEM, Keyword Research, Key Metrics, Structuring) |
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5 |
Setting Up & Running Google Ads |
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6 |
Meta Ads (Introduction to Social Media Ads, Targeting, Key Metrics, Structuring) |
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7 |
Setting Up & Running Meta Ads |
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8 |
Creatives - How to Write High-Performing Copies & Visuals |
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9 |
Landing Page - Conversion Rate Optimization |
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10a |
How to Set up Projections and Media Plan |
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10b |
Direct v Programmatic |
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10c |
DV 360, Search 360, Google Ad Exchange |
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11a |
Introduction to Web Analytics |
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11b |
Google GA4 |
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11c |
Tag Manager |
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11d |
Looker Studio |
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12 |
Introduction to Mobile App Marketing |
Search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), content marketing, email marketing, influencer marketing, and affiliate marketing are some of the digital marketing strategies commonly used.
In India, Rupees 8L/year is the average salary for a digital marketing manager. This position is open to candidates with four to eight years of experience. A number of additional considerations, like industry, qualification, digital marketing certification, and place of residency, are significant when choosing salary.
Eligibility for Refunds: Learners can avail a refund within 30 days of joining the batch. No refund request will be entertained under any circumstance after 30 days of joining the batch. Refunds are not applicable to the recorded video subscriptions.
Refund Process: To request a refund, learners must contact our User Happiness Team and raise the refund request. Our team will analyze the case and decide on the refund. If approved, learners will receive the refund within 30 working days after approval. Learners will continue to pay the monthly EMI for loan (if applicable) and such loan cannot be canceled.
Refund Amount: Refund amounts will be determined based on the following conditions (Once your refund request is approved): Before the batch starts, there will be an operational cost deduction of 20% of the paid amount or Rs 3000 whichever is the highest Once the batch starts, a deduction of 40% of the paid amount or Rs 6000 whichever is highest will be applicable. No refund requests will be entertained after 30 days from the date of batch commencement.
Exclusions: Refunds are also not applicable to learners who have completed more than 30 days in the batch.
Changes to the Refund Policy: We reserve the right to modify or update this refund policy at any time without prior notice. Any changes to the policy will be posted on our website
Scenario
Before batch commencement : 20% of the program fee paid or Rs 3000 (Whichever is highest)
Post batch commencement up to 30 day: 40% of the program fee paid or Rs 6000 (Whichever is highest)
Post 30 days of batch commencement: No Refund
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Advantages of Learning Elevate Digital Marketing Course
Elevate Learning Experience
Accessibility
Easy to access from anywhere with an internet connection, eliminating the need for travel to a physical classroom.
Updated content
Frequently updated content to reflect the latest industry trends, tools, and strategies
Interactive learning
Provide interactive learning experiences such as quizzes, assignments, and discussion forums, enhancing engagement and understanding.
Access to resources
Offer access to a wealth of resources such as video tutorials, e-books, case studies, and tools, enriching the learning experience.
Expert instruction
You can learn from industry experts and experienced professionals who bring real-world insights and practical knowledge to the course material.
Networking opportunities
Provide opportunities to connect with peers, instructors, and industry professionals from around the world, expanding your professional network.
Flexibility
Enable you to study at your own pace and schedule, making it easier to balance education with work or other commitments.
Cost-effectiveness
The online course often has lower tuition fees compared to traditional in-person classes, and you can save money on commuting and accommodation expenses.
Career Support
Personalized Industry Mentorship
Get personalized feedback and mentorship from an experienced Digital marketer to enhance your career path.
Resume Review
Get personalized guidance on your resume structure and content.
Live profile-building workshops
Build your profile with hands-on sessions, whether on your résumé, GitHub, or Kaggle platform.
Digital Marketing Course Projects
Learn to build digital marketing projects for solving real-world business problems!
Project 1: Website Design and SEO Implementation • Design a website and implement comprehensive SEO strategies.
Project 2: Social Media Strategy and Meta Ads • Develop a social media strategy for a business, set up Meta ads, and run ads by adding funds.
Project 3: Google Search Ads • Create and manage Google search ads for a business, including adding funds and running ad campaign
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Success Stories from Our Placed Students
Digital Marketing Course in Cities
Who Can Apply For the Course
- Students
- Professionals
- Career Switchers
- Job Seekers
- House Wife
- Un-employers
- Freelancers