Digital marketing is used for different online platforms and channels to boost products, services, or brands. It involves activities such as website optimization, social media marketing, content creation, email marketing, search engine optimization (SEO), and more.

Digital marketing permits businesses to achieve a wider audience, target specific demographics, and improve the revenue of each business. It helps increase brand attention, generate leads, force website traffic, and ultimately increase sales and revenue.

The course is designed for individuals new to the field of digital marketing who have a career aspiration to pursue roles in marketing.

• Beginners to Intermediate Learners
• Career switchers
• Upgrading Digital marketers
• Small Scale Business Owners
• Students
• Social Media Marketers

You will also gain expert guidance with real-world projects and lessons. After the course completion, Entri App ensures placement assistance services too. Here is a brief of the course curriculum. 

Module	Topics
1	Fundamentals of Marketing, Brand Building, Positioning, Digital Marketing
2	Introduction to Competitor Analysis, Market Research
3	Introduction to Paid Advertising
4	Google Ads (Intro to SEM, Keyword Research, Key Metrics, Structuring)
5	Setting Up & Running Google Ads
6	Meta Ads (Introduction to Social Media Ads, Targeting, Key Metrics, Structuring)
7	Setting Up & Running Meta Ads
8	Creatives - How to Write High-Performing Copies & Visuals
9	Landing Page - Conversion Rate Optimization
10a	How to Set up Projections and Media Plan
10b	Direct v Programmatic
10c	DV 360, Search 360, Google Ad Exchange
11a	Introduction to Web Analytics
11b	Google GA4
11c	Tag Manager
11d	Looker Studio
12	Introduction to Mobile App Marketing

Search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing (SMM), content marketing, email marketing, influencer marketing, and affiliate marketing are some of the digital marketing strategies commonly used.

Upon completion of the course, participants will have access to a range of additional services. These include 100% internship and placement assistance to help secure a job within one year.

Digital marketing delivers several benefits, including improved brand attention, improved website traffic, higher conversion rates, better client engagement, cost-effective marketing campaigns, targeted audience reach, and access to valuable data and analytics for informed decision-making.

Yes, the users will receive a digital marketing certification by Illinois Tech

In India, Rupees 8L/year is the average salary for a digital marketing manager. This position is open to candidates with four to eight years of experience. A number of additional considerations, like industry, qualification, digital marketing certification, and place of residency, are significant when choosing salary.

Due to the field's constant growth, digital marketing is not saturated. Digital marketers have professional options since businesses need to sell their goods and services. You should launch your own company, stay current with trends, and expand your network to outperform the competition

Career support team will get in touch with the learner towards the end of the program. They will help the learner in resume building, interview skills and LinkedIn profile building. Upon successful completion of the program, the career support team will match the job opening with the eligible candidate and will refer the candidate to the hiring partner. It is to be noted that the selection is completely hiring partner’s prerogative and it depends on the company hiring policies.

Your chances of getting a job depends on multiple factors. Your skill set and the experience you gain by doing a lot of real world projects will help. However companies have hiring policies wherein they have restrictions on hiring people with extended career break, some academic backgrounds, age etc. But if you complete this program and gain enough experience and skills, you will be able to get freelance opportunities and earn even if you do not meet hiring eligibility criteria. Also, the career support team is region agnostic, which means we cannot guarantee an interview based on your location preference. Interviews will be arranged based on the matching skill set and eligibility with respect to the job opening. We have hiring partners Pan India.

The program can be taken by anyone who is interested in problem-solving, and analytical Skills. However, the program is best suited for learners who have an undergraduate degree. High School and associate degree/diploma graduates can also pursue this program

After completing payment, users will get a welcome call from the User Happiness team within 24 hrs and a form will be shared to complete the profile. Users will be added to platforms (Slack / WhatsApp group) before the commencement of the batch.

You can watch the recorded videos on your mobile. However, to do the tasks and projects given to you, you should have a functioning laptop.

Just by joining this program, a new job / job switch should not be expected. You should be committed and devote 12 - 15 hours per week on learning, attending live sessions, and completing the projects given. You won’t be able to progress unless you are committed and focussed.

Eligibility for Refunds: Learners can avail a refund within 30 days of joining the batch. No refund request will be entertained under any circumstance after 30 days of joining the batch. Refunds are not applicable to the recorded video subscriptions.

Refund Process: To request a refund, learners must contact our User Happiness Team and raise the refund request. Our team will analyze the case and decide on the refund. If approved, learners will receive the refund within 30 working days after approval. Learners will continue to pay the monthly EMI for loan (if applicable) and such loan cannot be canceled.

Refund Amount: Refund amounts will be determined based on the following conditions (Once your refund request is approved): Before the batch starts, there will be an operational cost deduction of 20% of the paid amount or Rs 3000 whichever is the highest Once the batch starts, a deduction of 40% of the paid amount or Rs 6000 whichever is highest will be applicable. No refund requests will be entertained after 30 days from the date of batch commencement.

Exclusions: Refunds are also not applicable to learners who have completed more than 30 days in the batch.
Changes to the Refund Policy: We reserve the right to modify or update this refund policy at any time without prior notice. Any changes to the policy will be posted on our website

Scenario

Before batch commencement : 20% of the program fee paid or Rs 3000 (Whichever is highest)
Post batch commencement up to 30 day: 40% of the program fee paid or Rs 6000 (Whichever is highest)
Post 30 days of batch commencement: No Refund

Yes, you can pursue a digital marketing course after completing your 12th standard. Entri Elevate Digital Marketing Course is designed to accommodate students from various educational backgrounds, including those who have completed their 12th standard. The course provides comprehensive training in digital marketing concepts, tools, and techniques, making it suitable for beginners looking to start a career in this field.

Consider joining platforms like Entri, an online learning platform that offers a Digital Marketing Course. By enrolling in the course, you can access all the study materials, video lectures, assignments, and assessments from your home. To enroll, visit the website of Entri Elevate Digital Marketing Course, and complete the registration process. Once enrolled, you will have access to all the course materials and can begin learning.

After completing a Digital Marketing Course, you will acquire valuable skills and knowledge in digital marketing, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and more. With these skills, you can explore various career opportunities in the digital marketing industry, such as digital marketing executive, social media manager, SEO specialist, content marketer, and more. You have the option to work as a full-time employee in a digital marketing agency or company, or you can work as a freelance digital marketer and provide services to clients.

Yes, it is worth doing a digital marketing course after engineering. Digital marketing is a rapidly growing field with ample career opportunities in various industries. By combining engineering with digital marketing skills from a Digital Marketing Course, you can enhance your career prospects and explore new opportunities. Further, digital marketing offers flexibility and remote work options, making it an attractive career choice for engineers